I really enjoyed Drive: The Surprising Truth About What Motivates Us (amazon affiliate link), by Daniel Pink. Dan’s got a great style about him, and this book really shows off his storytelling-meets-research style very well. As you’ll see in the video, I took lots of notes while reading the book. It’s interesting that I wrote equally as many notes about the book’s points as I did ideas for New Marketing Labs. Anyhow, check out the video:
Direct link to the video
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