December 3, 2009 58 Comments

Finding Hidden Communities

Amazon communities I was looking for a book about education on Amazon for an upcoming project, and as I scrolled through the results, I also found at the bottom these communities (see picture at left). I thought, “I didn’t realize Amazon had communities. I knew they were experimenting with wikis a while back, but I didn’t realize this was here.” Suddenly, it made me think about all the other hidden communities marketers are missing. Can Google see this place? I’m not sure. But now, I’m curious.

There are hidden communities everywhere. We’re not spending a lot of time over at Yahoogroups.com, and yet there are thousands and thousands of active groups there. There are communities of intent and people working in all kinds of places that we don’t anticipate, and if we’re not talking to them, we’re missing the chance to connect with some passionate people.

Where are some of the other hidden communities?

Related posts:

  1. FriendFeed- The Hidden Conversation
  2. Activated Communities
  3. Pirate Moves – The Value of Passionate Communities
  4. If Communities are Just Marketing Pools
  5. Finding Your Inspirational Code

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    I think this definitely falls into the idea of niche communities and how they can be powerful. For a way to reach a highly targeted audience as more important as we consider microcommunity leveraging of interest specific to a certain piece is watching people in communities.

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    Another untapped community/network are the university networks – around students and professors…there are a lot of good ideas being generated through the educational incubators!

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