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From Cowpaths to Mastodons- The Presentation

September 8, 2008 · 6 comments

The presentation I gave at the Inbound Marketing Summit is here. It won’t make as much sense without my voiceover, but if you’ve seen the video, you’ll recognize parts of it. I blended this one for the Summit, because I wasn’t ready to go all the way into my new stuff. This is some new, some old. Kind of like the premise itself, really.

Here’s the slide deck:

From Cowpaths to Mastadons
View SlideShare presentation or Upload your own. (tags: socialmedia business)

Essentially, I’m saying that there are some new opportunities, but that traditionalists (the T-Rex) will think themselves too superior to try. Meanwhile, the explorers of new ideas (the mastodons) will blaze new trails (cowpaths) that will become systems of constraint (paved roads, a la Boston) for those who come next.

And then I blurt out some strategy advice.

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{ 6 comments… read them below or add one }

1 Jim 09.08.08 at 10:58 pm

Nothing like a front row seat to watch you speak Chris. IT was truly earth shaking. ; ) Curious if slide 25, the rainbow of conversation software is readily available on the web.

2 Dharmesh Shah 09.09.08 at 1:24 am

Enjoyed the presentation.

If this whole social media thing doesn’t work out, you have a second calling as a stand-up comedian.

3 Kris Waples 09.09.08 at 3:57 pm

This was a great presentation. It’s awesome when it can be informative and entertaining ;)

ALSO — I took your advice and joined Twitter… You guys are way ahead of me.

4 Alisha 09.10.08 at 4:53 am

Presentation is very good. Full time i enjoyed it.

5 Zachary E. Cook 09.11.08 at 2:25 pm

You hit the presentation trifecta - informative, entertaining, and inspiring! Thanks for making this available.

6 Jeroen de Miranda 09.12.08 at 1:35 pm

Incredible presentation, thanks!

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