From Cowpaths to Mastodons- The Presentation

September 8, 2008 · Comments

The presentation I gave at the Inbound Marketing Summit is here. It won’t make as much sense without my voiceover, but if you’ve seen the video, you’ll recognize parts of it. I blended this one for the Summit, because I wasn’t ready to go all the way into my new stuff. This is some new, some old. Kind of like the premise itself, really.

Here’s the slide deck:

From Cowpaths to Mastadons
View SlideShare presentation or Upload your own. (tags: socialmedia business)

Essentially, I’m saying that there are some new opportunities, but that traditionalists (the T-Rex) will think themselves too superior to try. Meanwhile, the explorers of new ideas (the mastodons) will blaze new trails (cowpaths) that will become systems of constraint (paved roads, a la Boston) for those who come next.

And then I blurt out some strategy advice.

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  • Incredible presentation, thanks!
  • You hit the presentation trifecta - informative, entertaining, and inspiring! Thanks for making this available.
  • Presentation is very good. Full time i enjoyed it.
  • Kris Waples
    This was a great presentation. It's awesome when it can be informative and entertaining ;)

    ALSO -- I took your advice and joined Twitter... You guys are way ahead of me.
  • Enjoyed the presentation.

    If this whole social media thing doesn't work out, you have a second calling as a stand-up comedian.
  • Jim
    Nothing like a front row seat to watch you speak Chris. IT was truly earth shaking. ; ) Curious if slide 25, the rainbow of conversation software is readily available on the web.
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