Future Scratches

Graffiti or Art

Are you a collector? If so, of what? I’m not, but I know the culture. I grew up reading comic books and buying music and haunting bookstores. in all cases, there’s always a sub-tribe of collectors, the kind who scour bins, sometimes seeking the rare and expensive, but other times, seeking the rare and cast off. These are the bin-pickers, the type who must stop at yard sales.

I had all these thoughts, random thoughts, and they could all be blog posts, or they could be nothing. Some of them take time to absorb. Not all of these apply to you. Pick through these as a kind of bin full of tapes and bits you could use to mix into your own stories and songs.

Future Scratches: The Discount Bin

You, the talent, must find the business that supports your storytelling. The studio no longer knows. Replace “studio” with “publisher,” if you’re an author.

No platform? No problem. It’s just harder that way. Start somewhere. Get known for something. Nurture that community and grow it slowly.

If you’re not serious about content creation as a tool of your business-making, you’re not serious about using the web as a business tool.

It doesn’t matter if you’re not serious. The web can just be fun. Relax, if that’s what you want.

Strange Bedfellows

You can be the creator, the distributor, the servicer, or maybe the commentator. You can even be all. But knowing which brings you business is the whole value game.

Start. Start. Start somewhere. Worrying or thinking or doubting are all soap without a bubble wand.

On my phone, I can create music, read a magazine, have conversations, write stories, sell things, accept payment, and more. If you’re not configuring your business to face the mobile everything-maker, then you’re skipping the most obvious big sector of potential digital growth for your company.

Picking any one thing and working on that is better than thinking about working on something.

Lonely without a plate

If you’re not making it easy to buy, people will oblige you and not buy.

Stop waiting for your big chance. Those come when you make them happen. They come when you dare to say what you really think.

You can read about sex all day. It’s still not as fun as having it. Same thing with most business experience.

I love olives

The world is tapas. If you’re waiting for the perfect amount of time, you’re going to miss the big meal.

London Closes as 6pm

If you fancy yourself a business owner, start thinking like a business. And by that, I mean, “how do I grow relationships with my best potential partners?”

The most successful people I know lead with, “Tell me more about you! I’m dying to know.” They rarely talk about themselves. That’s why they’re successful.

You are very wonderful and worth it. Here’s a cookie. Now, do the hard work that it takes to eat off the bigger plate.

We are filming you. Everywhere.

If you think your product or service or YOU are boring, it is (you are). That’s your vote first, and you’ll help influence us.

None of this matters. What matters is you taking action.


If you’ve had even one or two little twinges of “a-ha,” then I’ve done my job. Thanks for picking through the bin.

Lastly, I want to ask you to sign up to my free newsletter that comes out weekly. I promise to challenge you even more in there. We get up to some really interesting things there weekly, and it’s a very personal back and forth experience. If you’re seeing the word “newsletter” and thinking “information about social media” or “news about chris,” then you’re missing the greatest trick the devil ever pulled.

And thank you.

ChrisBrogan.com runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

  • http://profiles.google.com/albertkaufman Albert Kaufman

    that felt like a waste of time.  but I liked the first image.

  • http://www.cateringmelbourne.net/ Becca

    Indeed, internet is for  learning and enjoying the opportunity to learn and be creative.

  • Annabel

    Chris, I found a lot of value in your yard sale bin. I like the different ways you expressed the basic theme of ‘start somewhere NOW.’

    The fear of failing and doing things wrong is the true time waster.

  • http://twitter.com/phillyrealty Christopher Somers

    As always, a great read Chris and thought-provoking for many current or future business owners.

  • http://bit.ly/qXCn0D Konrad Rutten

    I know what you are angling at Chris…. Have I discovered Pinterest? ….. Have computer scientist  finally  succeeded in morphing the internet with crack.

    Ipso Facto!

  • http://thesocialdeviants.com janet wallace

    “You can read about sex all day. It’s still not the same as having it.” I would have agreed with this if I hadn’t just read 50 Shades of Grey…twice. However, the logic is sound. Great post, per usual Mr. Brogan 

    • http://chrisbrogan.com/ Chris Brogan

      Haven’t read them yet. Maybe I’ll amend thereafter. : ) 

  • Chart7177

    Thank you

  • Christopher Hart

    Almost all NYers enjoy a good ‘dumpster dive’ I enjoyed your.

  • Sgregory57

    I’m not worrying about doing it, I’m just lazy sometimes!  There is an overwhelming amount to read & comment on and it is sometimes easier to come visit you and others here online and consume instead of create.  The question for me is how to control the digital fire hose – the flow of online content.  I cannot drink that much all at once and give everyone else a drink at the same time!

    • http://chrisbrogan.com/ Chris Brogan

      Comments don’t pay the bills. : ) 

  • http://www.danieldecker.net/ Daniel Decker

    LOL. “Here’s a cookie. Now, do the hard work that it takes to eat off the bigger plate.” — Oh how I love the little extra you toss in. : )

    This post makes me think about PERFECTION and our pursuit of it… how it robs so many from even starting, because they are terrified that they might not get it right. But what they don’t realize is that perfetion is a myth. Not getting it right is the secret suacse to getting it right. Doing matters more.

    • http://chrisbrogan.com/ Chris Brogan

      Perfection, permission, and other pees you don’t need. 

  • http://www.betterhealthtoday.co Kay Wilson

    Hey Chris, 
    I started out reading this thinking well, you should focus, but kept reading and you have such great quotes here, thanks again for a “star quality stuff”!  Gotta share some of your quotes…

    • http://chrisbrogan.com/ Chris Brogan

      You’re very kind. : ) 

  • http://www.chicagolandgaragebuilders.com/ Duane @ Chicago Garage Builder

    Having just attended the C2E2 Expo in Chicago, I can vouch that the collectors definitely have a shopping list when they arrive. Same in business, if you come in to an opportunity with expectations that need to be met, don’t be afraid to walk away. Compromising is not the same as settling. Settling is someone has the upper hand and someone got screwed.

    • http://chrisbrogan.com/ Chris Brogan

      Your last line was gold! 

  • http://www.ultimatechiropracticads.com/ Michael

    Collecting books my thing, and I can go into a used bookstore and quickly assess whether there are any deals in the categories I’m looking for. The same goes for business. You’ve got to dig for that gem and then run with it and make it shine.

  • http://www.marcensign.com/blog Marc Ensign

    I’m not so sure that collecting is always a good thing.  I had a roommate in college that collected toenail clippings. I know there’s a line in the sand somewhere and I’m pretty sure that collecting toenail clippings is a smidge over it.  

    • http://chrisbrogan.com/ Chris Brogan

      Yeah. That’s um… a no. : ) 

  • Heather

    Nice post – One of the most successful men I know introduces himself in this fashion. “Hi I’m so and so, tell me about yourself.” He listens and asks questions – great insight. 

    • http://chrisbrogan.com/ Chris Brogan

      So swell! : ) 

  • Pingback: Perfection, Permission, and Other P Words You Don't Need | Daniel Decker

  • http://www.aaahandbagsmall.com/ aaa handbags

    Right, it is very interesting and significative.

  • Adam

    Once again a great post…full of great insight (which I have more than once benefitted from). BUt the thing I like most about what you write is that there’s often a killer line…

    In this post it was “If you’re not making it easy to buy, people will oblige you and not buy.”

    I think this sells the concept to even the most stubborn of readers.

    Thanks Chris

  • John@PGISelfDirected

    This post is perhaps one of the most insightful I’ve ever come across today. Keep up the good work!

  • Ashley W

    Really great post that touched on every potential aspect of promoting anything on SM today.   The simplicity of how it’s worded can help anyone with their own SM campaign/plan!  I loved it and will happily subscribe to the newsletter!

  • http://www.citycv.co.uk/ Richard

    Great post, put simply.  I’m also going to use one of your sayings!

  • Jdominic

    Funny and insightful post! I loved the metaphors like “The world is tapas [...]“ 
    What you wrote helps me to take it easy about social media and I thank you for it!

  • http://www.facebook.com/indianseocompany Seo CompanyIndia

    WOW!! This is lovely. Such an innovative Idea. I truly appreciate this post. 

  • http://paulwidegren.com/ Paul Widegren

    Indeed, internet is for learning and enjoying the opportunity to learn and be creative.

  • http://www.margieclayman.com Marjorie Clayman

    This is a fun idea, Chris. Also very Zen – I just read Kerouac’s Dharma Bums and I could see him saying some of these things :) I always have bits and pieces of thoughts, but I never thought of just writing them down and seeing what stuck with people. Good on ya! 

  • http://www.seorus.com.au/ seo training mellbourne

    lovely article i love this 

    • http://writingbee.org/ writingbee rewiev

      oh this really is wonterful ….

  • http://www.salekey.net/ rose

    Windows 7 Product Key

  • Pingback: Estratégia Simples Para Fazer o Que Você Quer

  • Pingback: How Does Chris Brogan Communicate So Effectively? | WPTLV

  • Pingback: The Future Of Business – If I Were A Carpenter