My thinking on the future of location-based applications is that we’re not yet far enough along. We have two solid applications (GPS and announcement), and one reasonably developed one (geotagging), but we are lacking a few more things that I need. I shot a quick video, and then you can read my thoughts below. If you can’t see the video, click here. If you want to write a post and track back to this one, use the url http://chrisbrogan.com/futureoflocation.
Location Based Apps Need an Identity Register
It’s not enough to tell me what’s local. I want you to tell me what’s local that I actually care about. If I prefer seafood restaurants to sushi restaurants, I want Yelp to serve me those when I ask what’s around. If I prefer shopping to museums, then I want that. I want a “register” that adds functions to when I check in, so that it knows how I want to represent myself.
Location Based Apps Need Temporary Groups
I want to identify and be “seen” by local and temporary groups, but not announce my presence to everywhere else. Thus, when I’m at a conference, I want all conference goers to have a steady state knowledge of where to find me, without me re-checking over and over, but not flood or notify the rest of the world that’s not at an event. I want this by proximity, or maybe by hashtag. There are more ways to do this than I could imagine.
Location Based Apps Need Commerce
It’s great that you get coupons. Make actual currency transfer real, and then I can do things peer to peer and not just vendor to customer. This would enable a whole new level of commerce. The mobile payment tools are there. PayPal already allows for phone to phone transactions. I just want there to be a location-based tie-in, and/or I want the ability to “float” $10 in space somewhere for someone else to pick up, or pick up after a task is complete.
You’re smarter at location than me. What’s your take?
ChrisBrogan.com runs on the Genesis Framework
The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.
- Find out more about the framework features
- Check out the Genesis demo and the wide variety of child themes
- See example designs in the Genesis design showcase