Gatekeepers vs Gatejumpers

September 15, 2008 · Comments

jumper In writing Trust Agents, my book with Julien Smith, we’ve started to realize six major traits that define a trust agent. Part of what we’ve noticed through researching the concept is that trust agents quite often make their own game. What do we mean? Consider traditional mainstream businesses. They are the gatekeepers of what we consider the standard, the typical, the recognized. It’s really easy to look at this when you consider various media properties and their online upstart counterparts. To that end, I’m going to start a list, and I was hoping you’d be inspired to add your thoughts and ideas to it. Maybe I’ll even go back and edit your ideas from the comments into the main post.

Gatekeepers vs. Gatejumpers

Gatekeeper: Consumer Reports
Gatejumper: The Consumerist
source: Paul Gillin

Gatekeeper: People Magazine
Gatejumper: Perez Hilton
source: Meg Fowler

Gatekeeper: New York Times Politics
Gatejumper: Huffington Post

Gatekeeper: Popular Mechanics
Gatejumper: MAKE Magazine

Gatekeeper: Telco Networks
Gatejumper: Apple iPhone (for now: Google Android soon)

Gatekeeper: The Yellow Pages
Gatejumper: Craigslist

Gatekeeper: NBC, ABC, CBS
Gatejumper: YouTube or Blip.TV

GateKeeper: Encyclopedia Britannica
GateJumper: Wikipedia
Source, GeekMommy

GateKeeper: Mapquest
GateJumper: Google Earth/Google Maps
Source, G. Wayne Clayton

Gatekeeper – The Music Industry (Geffen, Atlantic, Sony)
Gatejumper – Digital Technology (Napster, Bittorrent, MySPace)
Source, Sean Bohan

Gatekeeper – NBC Television [editor's note: I'd say Saturday Night Live vs...]
Gatejumper – Ask A Ninja, Tiki Bar, TV, French Maid TV
Source, Sean Bohan

Gatekeeper: Mc Graw Hill
Gatejumper: Createspace (on-demand publishing)
Source, Troy Malone

Gatekeeper: BBC News, CNN News
Gatejumper: Digg, Mixx, Reddit
Source, Hayk Hakobyan

Gatekeeper: Traditional Music Industry
Gatejumper: Sell A Band
Source, Rohan Thomas

–

Who else do YOU want to add?

Photo credit, mylerdude

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.

Tagged as: , , ,

ChrisBrogan.com runs on the Thesis Theme for WordPress

Thesis WordPress theme

Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks.

With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before.

  • GateKeeper: Encyclopedia Britannica
    GateJumper: Wikipedia

    That's the first one that jumps to mind.
  • xiaoyu
    links of london classic sweetie links of london classic sweetie links of london Raindance links of london Raindance links of london Classic charms links of london Classic charms links of london Heart links of london Heart links of london Classic smiley links of london Classic smiley links of london Animal charms links of london Animal charms links of london Letters charm links of london Letters charm links of london classic smiley links of london classic smiley
  • GateKeeper: Mapquest
    GateJumper: Google Earth/Google Maps
  • Gatekeeper - The Music Industry (Geffen, Atlantic, Sony)
    Gatejumper - Digital Technology (Napster, Bittorrent, MySPace)

    Gatekeeper - NBC Television
    Gatejumper - Ask A Ninja, Tiki Bar, TV, French Maid TV

    Question - definition of gatejumper is distruptive to the status quo, not just a newer/brighter/whiter/shinier version of something that already exists (think the mobile phone carriers - just 'cause you are new doesnt make you special)??
  • Gatekeeper: Mc Graw Hill
    Gatejumper: Createspace (on-demand publishing)
  • First, I agree with G. Wayne Clayton mostly, except I think Mapquest would be considered the GateJumper of any regular map you'd buy at a gas station and then Google Maps would be the next GateJumper. This brings up another great point: what does it take for a GateJumper to be GateJumped?

    Beyond that, I don't think ABC/CBS/NBC were replaced by Youtube or Blip.tv. Those two examples, to me, seem to be almost in a league of their own. I would say something like Revision3 is truly the GateJumper to ABC/CBS/NBC.
  • Gatekeeper: Traditional Resumes
    Gatejumper: Visual CV, Brand-Yourself.com, QAlias
  • Gatekeeper: BBC News, CNN News
    Gatejumper: Digg, Mixx, Reddit
  • Gatekeeper: Traditional Music Industry
    Gatejumper: http://www.sellaband.com/
  • Dalit Boutboul
    Gatekeeper: Bookmarks
    Gatejumper: Del.ici.ous

    Gatekeeper: Monitoring web page changes
    Gatejumper: RSS feeds
  • midlakewinter
    Gatekeeper: iTunes
    Gatejumper: Emusic
  • Gatekeeper: Finish Line, Footlocker, DSW, etc
    Gatejumper: Zappos.com
  • Gatekeeper: Ticketmaster
    Gatejumper: StubHub
  • Gatekeeper: Internet Explorer
    Gatejumper: Google Chrome
  • Gatekeeper: Microsoft, VMWare, Citrix, traditional IT infrastructure
    Gatejumper: Cloud computing: Open source software, Google Apps/Docs, ZoHo, Zooos, Ulteo, Entrust IT, Desktone, etc...
  • The gatejumpers would be lost without the gatekeepers. The gatekeepers define the industry.

    Once new territory is discovered, the gatejumpers stake it out and a new set of boundaries are immediately drawn and defended.

    Thus the old gatejumpers become the new gatekeepers.

    (Lather, rinse, repeat.)
  • I totally agree on NYTimes vs. Huffington Post. In fact, I wrote a whole post about this a few weeks ago, complete with Quantcast data.

    "Why Obama and Blogs are Killing the New York Times Online"

    http://www.convinceandconvert.com/internet-adve...

    For another keeper/jumper comparison:

    Gatekeeper: IM
    Gatejumper: Twitter

    Cheers,

    Jason Baer
    Convince & Convert - Internet marketing consulting for agencies
    www.convinceandconvert.com
    Twitter: @jaybaer
  • gatekeeper: Top Down

    gatejumper: Bottom Up
  • I love the "gatejumper" idea! It's perfect.

    Here's mine:

    Gatekeeper: CNN/MSNBC/FOX News
    Gatejumper: Qik (other live mobile video) and Twitter

    Gatekeeper: Big Oil
    Gatejumper: DIY Biodiesel

    Gatekeeper: Utilities
    Gatejumper: off-grid DIY utilities

    Gatekeeper: Food supercenters
    Gatejumper: Small scale/urban gardening
  • @Michael- love your ideas. Very good stuff, and world-changing instead of just fishbowl stuff. : )
  • Gatekeeper: Office gossip
    Gatejumper: Twitter

    Gatekeeper: High school cliques
    Gatejumper: Facebook

    Gatekeeper: Rolodex
    Gatejumper; LinkedIn

    This is fun :)
  • Gatekeeper: ESPN.com
    Gatejumper: Deadspin.com
  • GateKeeper: Newsprint, wire services
    GateJumper: Blogs

    GateKeeper: Direct mail marketing
    GateJumper: social media branding

    GateKeeper: Cable TV
    GateJumper: episodes/seasons downloaded via iTunes
  • Gatekeeper: Travel Agencies
    Gatejumper: TripAdvisor
  • GateKeeper: Dumping off a bunch of books at the used bookstore for 10 cents store credit a piece
    GateJumper: selling them on Amazon.com
  • Gatekeeper: Local newspaper Help Wanted Section
    Gatejumper: Monster.com, InDeed.com, Jobs.com, Dice.com, etc
  • Gatekeeper: IM
    Gatejumper: Meebo
  • I'd say Craigslist has gate-jumped the newspaper classified ads, rather than the yellow pages. You might instead say:

    Gatekeeper: Yellow Pages
    Gatejumper: Search engines

    Because that's what I do, anyway -- rather than turning to the Yellow Pages for a contractor or landscaper or plumber, I'm likely to just go to Google and type in "plumber portland oregon," perhaps including my zip code for good measure.
  • Gatekeeper: Classroom
    Gatejumper: Virtual Classroom

    Gatekeeper: School Teachers
    Gatejumper: Web based teaching sites

    Gatekeeper: Schools
    Gatejumper: The world
  • After reading some more of these now, how do you quantify (not qualify) gatejumping? Is there a certain point when you say, "Yup, that gate has been jumped now." Just because a company like meebo exists doesn't mean it's necessarily any better than standard IMing which is still used much more heavily. Or Rob Jacobs' examples above about schools being jumped by the world, which is hardly true considering people have learned from the world and school at the same time for thousands of years. Virtual classrooms have enabled more as well, but are they really "jumping" the gate per se?
  • @Tyler - in my definition, I'd say it's a lot more clear than some of the examples given in the comments. Something old world versus something new.

    Know what would be fun to do? The reverse? Where is the gatejumper the real world thing?
  • How can you call Napster a jumper? That would be a keeper with iTunes the jumper.

    And how can you compare the Yellow Pages with Craigslist? Craigslist is comparable to eBay, as Wikipedia is to Google. The jumper to the Yellow Pages is BigYellow.com (or any search engine, for that matter).
  • @Ari Herzog:

    Exactly! At one point, Napster was a gatejumper. Then iTunes jumped it.

    Similarly, Ebay was a gatejumper when it stared, and now Craigslist jumped it.

    The market is alive and evolving, not a simple arrow.
  • Gatekeeper: Traditional Grocery Store Chains
    Gatejumper: Organic, Specialty & Ethnic Food Stores

    Gatekeeper: Large Old School Breweries
    Gatejumper: Microbrews

    Gatekeeper: Retail Department stores
    Gatejumper: Boutiques & Niche Stores
  • Gatejumpers aren't always better, but they usually force the gatekeepers out of their comfort zone by providing an innovative, realistic alternative to the status quo.

    Gatekeeper: CD/record stores
    Gatejumper: Amazon (especially the DRM-free Amazon mp3)

    Gatekeeper: 411
    Gatejumper: GOOG-411

    Gatekeeper: Encarta
    Gatejumper: Wikipedia

    Gatekeeper: Traditional press release
    Gatejumper: SMPR, the Twitpitch

    Gatekeeper: Event invitations by mail
    Gatejumper: Facebook event invites

    Gatekeeper: Dating
    Gatejumper: E-harmony <---- Just kidding!

    Gatekeeper: TripAdvisor
    Gatejumper: WAYN (although I still couldn't live without TripAdvisor!)

    For touring, unsigned rock bands...
    Gatekeeper: The crazy aunt that lives in PA, sleeping in the tour van
    Gatejumper: BetterThanTheVan.com
  • Nate,

    Nice suggestions but I'd change "Facebook event invites" to evite.com, which more people know about. I have many friends and colleagues, especially Baby Boomers, who use evite but aren't on Facebook.

    Also, what is Betterthanthevan.com? What does that offer a band for fans and word of mouth marketing that MySpace or Facebook doesn't?
  • Gatekeeper: Monster.com
    Gatejumper: craiglist.org

    Gatekeeper: urbanoutfitters.com
    Gatejumper: threadless.com
  • Gatekeeper: Social media
    Gatejumper: "The hive mind"
  • Gatekeeper: Waiting for the 6 o'clock news
    Gatejumper: Searching Google news for what you want to know 'bout.

    Gatekeeper: Fashion Magazines
    Gatejumer: Fasion Blogs
  • Gatekeeper: Mc Graw Hill
    Gatejumper: Createspace (on-demand publishing)
    Source, Troy Malone

    Gatekeeper: BBC News,
  • partywedo
    Came to this post from one that you wrote today (8.27.2009)..

    Gatekeeper: Traditional party activities.
    Gatejumper: Online party applications. (I could mention a name, but I will resist)
  • dcy0588136
    Wow gold Wow gold buy wow gold buy wow gold cheap wow gold cheap wow gold cheapest wow gold cheapest wow gold buying wow gold buying wow gold sell wow gold sell wow gold wow gold for sale wow gold for sale wow gold sale wow gold sale wow buy gold

    wow power leveling wow power leveling world of warcraf power leveling world of warcraf power leveling wow leveling wow leveling wow gold us wow gold us wow gold eu wow gold eu world of warcraft us world of warcraft us world of warcraft eu world of warcraft eu world of warcraft eu
    wow co key wow co key wow co key wow buy gold wow cheap gold wow cheap gold wow gold for sale wow gold for sale world of warcraft gold world of warcraft gold wow accounts wow accounts wow power leveling wow power leveling world of warcraf power leveling

    wow leveling world of warcraf power leveling wow leveling wow leveling wow co key wow co key wow accounts wow accounts cheap wow power leveling cheap wow power leveling buy wow power leveling buy wow power leveling buy wow power leveling
  • streetlighting
    ugg boots discount ugg boots discount ugg boots discount christian louboutin discount christian louboutin discount ugg boots discount ugg boots discount ugg boots discount ugg boots discount sale ugg boots discount sale ugg boots discount sale ugg boots discount sale ugg boots discount sale ugg boots discount sale christian laboutin shoes on sale christian laboutin shoes on sale christian laboutin shoes on sale
  • Guest
    Returm to Tiffany <a href=http://www.classictiffany.co.uk/featured-products/return-to-
    tiffany/>Returm to Tiffany Tiffany Somerset Tiffany Somerset Tiffany Signature Tiffany Signature Tiffany Beads Tiffany Beads Tiffany Letters Tiffany Letters Tiffany Cushion Tiffany Cushion Tiffany Cushion
  • Guest
    Tiffany jewelry Tiffany
    jewelry     tiffany tiffany tiffany tiffany tiffany london tiffany london tiffany london tiffany london tiffany london
  • tiffanyandco
    street lighting This article describes the composition of sunlight, the analysis of each part of the operating principle, work characteristics, the analysis of solar street lights environment and use of technical requirements associated . Raised in the suburban road, slide the use of environment-saving street lamps LED solar energy is a trend in the street light of the road.
  • Very interesting post, valuable too, thanks for sharing.
  • Nice post,please continue to sharing such good things.
  • ergo4me
    Quite a comparison there between Gatekeepers and Gatejumpers. Its those who are willing to push the envelope further that have truly jumped. Consider that Ames Dept. Stores and Wal-Mart started together. The ability to jump further has ensured Wal-Mart's survival to date.
  • everyone tells about gatekeepers and gatejumpers and express their point of view, it's really a fun to see the different thinking of the people,thanks to you.
  • The gate jumpers would be lost without the gatekeepers.
  • wh123
    We all sale christian louboutin online . do you want it ? Contract with us quickly. We are the professional International Trade Company In China.The designs are so beautiful and sexy and oddly comfortable.

  • neales
    The distinction between the two is tongue-in-cheek but the harsh and inalienable truth.
  • Gatekeeper: BBC News, CNN News
    Gatejumper: Digg, Mixx, Reddit
    i agreee
  • Gatekeeper: Telco Networks
    Gatejumper: Apple iPhon
  • xiaonia
    good
blog comments powered by Disqus

Previous post:

Next post: