That soap in the picture came from Glynne Soaps, who evidently knew that I stunk. This one was a soap made partially from the biproduct of beer, and yet, it was very clean and wonderful. They also gave me a bar of Bug Off soap, which supposedly keeps the bugs away. (I didn’t really test it well, but it smelled nice, and I wasn’t bothered too badly by bugs, given all things.)
But you know this site, and I’m not going to review soaps. What I am going to point out is their web presence.
Glynne Soaps has built a @glynnesoaps Twitter account with many thousands of followers. They have a Facebook Fan Page, and they also have a blog. All this comes on top of their mainstream Glynne Soaps website, too.
Is it working? I’m not sure, but I sure had lots of ways to connect with the company and the products. That’s a win to me. If I wanted to know about that soap, I had a way to find a bar and get it shipped to me.
My one comment about this is that I’d like to see the human behind the soap, but whether that changes things? That’s another question. I guess they could test a little of both and see what that does to the business overall.
I liked the products just fine, but I really appreciate their approach to connecting to people via the various online channels, and that’s the story I want to tell. What do you say?
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