Guest Post – Getting People to Talk Behind Your Back

Learn how to improve your blog traffic with guest posts

ducks What follows is a guest post by Josh Peters.

What is the holy grail of marketing? WOM! Just let it roll off your tongue waaaahm.

WOM (word of mouth) is the ultimate goal of anyone who wants to grow their business. It’s a simple fact, we as humans trust other humans more than we do advertising and marketing. Even if those people are “strangers” they have more influence over our purchases than any other factor. But how do you get that moving and growing?

One of the examples Jay Levinson cites is about a local restaurant owner wanted to boost his sales so he set about figuring out who else his customers patronize. He soon discovered that he had some customers who went to beauty salons fairly regularly so he sent gift certificates to local beauty salon owners for 2 free dinners. The owners ate, loved it, talked about it, and as a result the restaurant owners reservation list was completely full all for the price of a couple free meals.

How can you get that same result using social media? Well it takes time but it can be done even more effectively than when trying to figure it out offline where people don’t post profiles telling you all about themselves. Just by scanning your communities friends, groups, products they like etc, you can gain an insight into who their onlineinfluencers are. We’ve talked about using comments to build a benefits and features list and if you’re using a social commenting system like Disqus it has yet another use beyond spreading your brands good name. You can use it to stalk your community.

I don’t mean in a Fatal Attraction kind of way I mean in a look-at-where-else-they-comment sort of way. If you find that many of your users, community, members, etc also read and comment on another blog you can discern that there is a correlation there and viola you now have your beauty salon (figuratively speaking). Give that blogger / business owner some of your stuff for free and ask them to do a review on it. This review of course now can reach many more people than your local salon. It can be stumbled,dugg , saved to delicious, tweeted, fed out over FaceBook, emailed, etc. It can spread to thousands of people just moments after it’s published.

By identifying and learning more about your community you can also figure out what “boxes” they fit into. Lawyer, Doctor, Mother, Author, Realtor, Father, etc. Then use the same method to wooinfluencers in that area with free stuff.

If you find yourself to be in the position of being one of those influencers who is approached then take a page out of Chris Brogans guide book. Disclose, disclose, disclose. Chris has given us insight into everything from shopping at Kmart to gourmet frozen food. The disclosure was always there and it was always right at the beginning.

This, much like using guest posts, is a great way to add credibility and value to your product. It gets more eyes and more diverse voices talking about you and gives you and your product more credibility and face value.

This is the part where I talk about Me and You. Examples given will also get linked from the Guerrilla Social Media Marketing Resource page so that’s inbound links all around!

Me: I’m going to break the mold here and tell you how this worked on me. PCMech was given one of the new Flip Mino HD‘s to play with and I was so impressed with the video and audio I went to buy one from my local BestBuy. They were out of stock and have been every week since, so this week I ordered one online! Free exposure for them and at least one new customer in me.

You: Have you ever been influenced by a review or a sponsored post? Have you ever used this type of tactic to gain business and exposure? Whether it worked or not I’d love to hear about it in the comments. Post links, wax poetic and tell us a story.

When done right by targeting the correct communities and influences this is a great way to spread the word of your company, gainun-biased reviews, and engage in a whole new community.

Thank you for reading,
Josh “Shua” Peters

This is part of a year long project about taking offline guerrilla marketing ideas / tactics and applying them to social media marketing. If you enjoyed this post and would like to host one of the Guerrilla Social Media Marketing series on your blog please email me shua (at) shuaism.com. To easily follow the series please subscribe to my feed via RSS or Email.

Learn how to improve your blog traffic with guest posts

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  • http://friemoney.com/ Ricky. C

    Well a guest post is really necessary to see how’s your blog are doing great and how many responses to your blog post. And yes it can add the credibility to your product if you giving very much detailed explanation about it within your blog post. Well i could be wrong but that’s just my point of view and sorry i’m not as pro as you chris

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  • http://www.reachpersonalbranding.com williamarruda

    Hello ‘Shua,’

    This works for personal branding as well. If you want to use WOM to help advance your personal brand – it’s necessary for people to experience what makes you exceptional. That means demonstrating your value by giving to those around you. If you’re creative, use that creativity to help out a colleague. If you are the thought-leader in social marketing, offer a free web seminar and invite key influencers.

    WOM for Personal branding: First, know what your brand is, then find ways to expand your brand by letting others experience it.

    Best.
    William
    http://www.williamarruda.com

  • http://www.reachpersonalbranding.com williamarruda

    Hello ‘Shua,’

    This works for personal branding as well. If you want to use WOM to help advance your personal brand – it’s necessary for people to experience what makes you exceptional. That means demonstrating your value by giving to those around you. If you’re creative, use that creativity to help out a colleague. If you are the thought-leader in social marketing, offer a free web seminar and invite key influencers.

    WOM for Personal branding: First, know what your brand is, then find ways to expand your brand by letting others experience it.

    Best.
    William
    http://www.williamarruda.com

  • http://www.reachcc.com William Arruda

    Hello ‘Shua,’

    This works for personal branding as well. If you want to use WOM to help advance your personal brand – it’s necessary for people to experience what makes you exceptional. That means demonstrating your value by giving to those around you. If you’re creative, use that creativity to help out a colleague. If you are the thought-leader in social marketing, offer a free web seminar and invite key influencers.

    WOM for Personal branding: First, know what your brand is, then find ways to expand your brand by letting others experience it.

    Best.
    William
    http://www.williamarruda.com

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  • http://www.WOMbeat.com Marc Mandt

    “Shua”,

    We started a website in Florida a little over a year ago that takes the concept of WOM and puts it online. The site is called WOMbeat! and it’s a way for friends to share trusted recommendations about their favorite local business, and also a way for businesses to reward their most loyal fans.

    You’re right about WOM being so powerful, and we do trust recommendations from friends over marketing; so we decided to put that online for people.

    Marc Mandt
    Co-Founder
    WOMbeat!

  • http://www.WOMbeat.com Marc Mandt

    “Shua”,

    We started a website in Florida a little over a year ago that takes the concept of WOM and puts it online. The site is called WOMbeat! and it’s a way for friends to share trusted recommendations about their favorite local business, and also a way for businesses to reward their most loyal fans.

    You’re right about WOM being so powerful, and we do trust recommendations from friends over marketing; so we decided to put that online for people.

    Marc Mandt
    Co-Founder
    WOMbeat!

  • http://www.WOMbeat.com Marc Mandt

    “Shua”,

    We started a website in Florida a little over a year ago that takes the concept of WOM and puts it online. The site is called WOMbeat! and it’s a way for friends to share trusted recommendations about their favorite local business, and also a way for businesses to reward their most loyal fans.

    You’re right about WOM being so powerful, and we do trust recommendations from friends over marketing; so we decided to put that online for people.

    Marc Mandt
    Co-Founder
    WOMbeat!

  • Michaela DeRoche

    I really enjoyed this post, especially being a marketing major and interested in how to target customers effectively. I liked your example of giving gift certificates to the hair salon and in turn they talked to their customers about how much they loved the restaurant. This is very true because I always find myself trying restaurants people have referred me to. Thanks for your insight!

  • Michaela DeRoche

    I really enjoyed this post, especially being a marketing major and interested in how to target customers effectively. I liked your example of giving gift certificates to the hair salon and in turn they talked to their customers about how much they loved the restaurant. This is very true because I always find myself trying restaurants people have referred me to. Thanks for your insight!

  • Michaela DeRoche

    I really enjoyed this post, especially being a marketing major and interested in how to target customers effectively. I liked your example of giving gift certificates to the hair salon and in turn they talked to their customers about how much they loved the restaurant. This is very true because I always find myself trying restaurants people have referred me to. Thanks for your insight!

  • http://www.shuaism.com Josh Peters

    I’m glad everyone liked this post, the whole point of the GSMM (Guerrilla Social Media Marketing) series is to show that correlation of offline to online. Thank you everyone who talked about how they were influenced or used the influence of others to promote something they created.

    From personal brands (Chris Brigan’s) to Large companies (like Comcast and the Comcast cares success) having people talk about you matters. In the end we as humans trust other humans far more than a static picture and some text. It’s the companies / brands that understand and cultivate WOM who come out on top, and the ones who remember it stay on top.

    Thanks again everyone for your comments.

  • http://www.shuaism.com Josh Peters

    I’m glad everyone liked this post, the whole point of the GSMM (Guerrilla Social Media Marketing) series is to show that correlation of offline to online. Thank you everyone who talked about how they were influenced or used the influence of others to promote something they created.

    From personal brands (Chris Brigan’s) to Large companies (like Comcast and the Comcast cares success) having people talk about you matters. In the end we as humans trust other humans far more than a static picture and some text. It’s the companies / brands that understand and cultivate WOM who come out on top, and the ones who remember it stay on top.

    Thanks again everyone for your comments.

  • http://shuaism.com Josh Peters

    I’m glad everyone liked this post, the whole point of the GSMM (Guerrilla Social Media Marketing) series is to show that correlation of offline to online. Thank you everyone who talked about how they were influenced or used the influence of others to promote something they created.

    From personal brands (Chris Brigan’s) to Large companies (like Comcast and the Comcast cares success) having people talk about you matters. In the end we as humans trust other humans far more than a static picture and some text. It’s the companies / brands that understand and cultivate WOM who come out on top, and the ones who remember it stay on top.

    Thanks again everyone for your comments.

  • http://www.askmattonline.com Ask Matt

    I wrote about something Chris shared recently. Important topic. Thanks Chris.

    http://www.askmattonline.com/?p=146

  • http://www.askmattonline.com Ask Matt

    I wrote about something Chris shared recently. Important topic. Thanks Chris.

    http://www.askmattonline.com/?p=146

  • http://www.askmattonline.com Ask Matt

    I wrote about something Chris shared recently. Important topic. Thanks Chris.

    http://www.askmattonline.com/?p=146

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  • http://greenday.moguling.com AlternativeNation

    Thanks for the info. Blogs are a great way to advertise posts but one thing i would like to include is – it’s a free place to link to your site however don’t just add a random post to your blog. If you’re going to respond to a post, it’s no big deal to go for the cheap plug but, if you going to reply (for demonstrational purposes)

    21st Century Breakdown! Coming 2009

    And leave – it’s not relative to the posts and the admins can very easily remove your post, and for good reason.

    Try to at least reply with some informational material relative to the blog.

    Thanks, great information.

  • http://greenday.moguling.com AlternativeNation

    Thanks for the info. Blogs are a great way to advertise posts but one thing i would like to include is – it’s a free place to link to your site however don’t just add a random post to your blog. If you’re going to respond to a post, it’s no big deal to go for the cheap plug but, if you going to reply (for demonstrational purposes)

    21st Century Breakdown! Coming 2009

    And leave – it’s not relative to the posts and the admins can very easily remove your post, and for good reason.

    Try to at least reply with some informational material relative to the blog.

    Thanks, great information.

  • http://greenday.moguling.com AlternativeNation

    Thanks for the info. Blogs are a great way to advertise posts but one thing i would like to include is – it’s a free place to link to your site however don’t just add a random post to your blog. If you’re going to respond to a post, it’s no big deal to go for the cheap plug but, if you going to reply (for demonstrational purposes)

    21st Century Breakdown! Coming 2009

    And leave – it’s not relative to the posts and the admins can very easily remove your post, and for good reason.

    Try to at least reply with some informational material relative to the blog.

    Thanks, great information.

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