Heading to CES as Panasonic’s Guest

December 18, 2008 · Comments

Greg VerdinoWhen Greg Verdino rings you up and says that Panasonic wants you to come and hang out at CES in Vegas, you think something along these lines: “Panasonic? Hmm. What are they doing these days? Hmm, I bet people are still wondering what’s coming next after the whole ‘Chris Brogan is Satan because he posted sponsored content on Dadomatic’ thing. Well, CES was fun in 2007 when I went with Jeff Pulver, and there are some real cool things to see there. Maybe I’ll bite.”

And then you see who’s going on the same tour with you:

You discount the fact that Verdino’s going, as is Joseph Jaffe (Oh, I’m kidding. They’re both fun to have a beverage with, and I think they’re doing some smart work in the space.)

All in all, it’s a chance to go see some cool stuff, to speak at Jeff Pulver’s Social Media Jungle event (and maybe find some new clients), and that’s good enough.

What Panasonic’s Doing

I’m not sure what they’ve got up their sleeve, but here’s what they say I can do while hanging out there at CES as their guest:

  • Watch some announcements and see what strikes my fancy.
  • Play with their toys, like digital cameras, camcorders, and stuff.
  • Be part of a CES Tweet-Up on Thursday night. (EDITED)
  • And everything else people do at CES.

I’m not obligated to talk about anything specific, but I’m sure that I’ll kick the tires on their toys, as well as other products while I’m out there. CES is all about the gadgets if you haven’t gone, and while I don’t do a lot of gadget reporting directly here at the site, I use all kinds of things to make media. I will look at it from that perspective, and be able to report back on it.

If you’re going to CES in Las Vegas this coming January 8-11, I’ll be there for the above-mentioned, but also to talk with companies about their social media business strategies for 2009. If you want to have a meeting along those lines, drop a line to kathryn@chrisbrogan.com and let’s try and schedule a quick meeting.

If you’re going and just want to hang out, I’ll be there. Easiest way to get to me, probably, is to send a direct message via Twitter. If we’re friends, I’ll give you my cell for texting at the event.

So, let’s see what fun I can stir up with that above-mentioned crew at CES, thanks to Panasonic and Crayon.

Was that enough disclosure?

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  • Sounds like you are a little gunshy these days. it will pass. Hope I can see you there if I go. Snow in Vegas? WT...
  • Like a tennis pro and a race car you should have you should the Panasonic logo on your shirt.

    I'll be at CES, but pay my own way.
  • But how will we trust your opinion on consumer electronics ever again?
  • Have a blast Chris.
  • We're really excited to have you coming with us, Chris. Besides the collaboration between all of us (as well as just hanging out :)), I think it's a great opportunity to share CES with our communities...
  • I'll echo Joe's sentiment and add a dose of healthy dismay that you've once again found a way to incorporate that weird picture of my into a post. :-)

    Looking forward to spending some time with you in Vegas. For your readers interested in the tweet up, it's actually on Thursday (we shifted it so as not to conflict with some other blogger events happening at the show.) And of course, everyone's invited - we'll share the details once we're ironed them out.

    Good times,
    G
  • Do they sell Panasonic products at Kmart??? ;-)

    I look forward to seeing you in Vegas, and of course what ever happens there... will be debated, debunked (and never degaussed) on Twitter!
  • Chris,

    I envy you going as Panasonic's guest. I am a brand loyal person. I've been w t-mobile cuatomer since 2001 (several lifetimes in cell years). And I love the Panasonic Lumix FZ line of Prosumer cameras (30+ fps video too). The lenses are Leica made and 12x optical zoom is great (I think the newer one is 18x). The other thing I like about Panasonic, is the controls make sense, and many of the kinda cool features that get buried in many other camera menus, are right on the camera body, or just one button push away.

    They also keep innovating an updating each generation of their cameras, and I swear Panasonic actually reads and act on the reviews of the cameras that you see out on http://www.megapixel.net and http://www.dpreview.com. At their price point in 2004 (when I bought my Panasonic FZ20), they were one of the first with a 12x optical zoom, with image stabilization, at that time the lens was f2.0 across the whole zoom (making low light photos easier - this may vary within the brand - $$$ yes, $$ no). And they were one of the first at their price point to conquer shutter lag - that dreaded hesitation between the time you push the button and the time the photo gets captured (the time the dog licks the kids face and they pull away). Plus some features not available then for at that price point then - manual focus, AF assist light, and most importantly - the thing takes GREAT pictures. Other cameras have caught up on some of these features, but I' love to be in your place checking out what their new innovations are all about.

    At social media barcamp Philly 2008, a the party afterwards, there were atleast 4 of us that had one version or another of that camera. What can I say - Philly geeks have taste ;-) Also my brother who is picky about his gear, could not justify a DSLR; at great risk I convinced him to try on of the Panasonic line and he is very happy, only tough this is the one he got won't do handle HS night football games. One good thing is his girlfriend who is not so techy loves it too, so while he goes fishing she goes photographing and both are happy.

    Have fun,and if they are looking for a geek girl art & journalism photographer to test the newest one, I'm in! I'll send the link to my stuff.

    Have a blast!
  • Just because you disclosed, don't think that excuses you. Why not Sony/Samsung/Toshiba/Pioneer (add your own electronics giant here)?? ;-)

    Look forward to seeing what you find out. I remember hanging out with Panasonic back in the 90's when they launched the 3DO at E3 - heady days. :)

    Have fun!
  • I work for the American Speech-Language-Hearing Association and we're going to be there promoting our "Listen to Your Buds" public education campaign about noise-induced hearing loss and safe listening to personal audio technology. If you could put a bug (or bud ;) in Panasonic's ear about it we'd be super psyched! It's a really great, important campaign that not enough people know about.

    http://myces.bdmetrics.com/CDT-6024358/American...
  • I am jealous--wish I was joining you and the other crayonista's; alas, someone has to hold down the fort
  • kgT5Xi hi! nice site!
  • S. Neil Vineberg
    Chris,

    I've represented a very popular sax player with a giant sound still touring with perhaps the greatest rock band in history. Years ago he was approached with a big bucks sponsor deal by a major beverage brand. It never went down because the leader of that greatest rock band had a rock solid code: no sponsors. Why the code? He did not want his band mates to be paid flacks because it sent the wrong message to his fans. That deal died but reputations soared.

    You little deal sounds like an attractive opportunity. What is your policy? Where does the payola begin, and where does it end? First you take an air ticket and free room. Then you take a meal. Then you get some product. Then you meet the execs. Then you're getting cozy with their PR firm.

    Then you take cash. You think you're running them. But they're running you. They're dancing because they've got an influential guy to write about them (like you just did) and reach the tech audience all warm and fuzzy. Nicely done!

    I think about the freebees handed out to politicians by lobbyists now in prison. And the infamous payola scandals in the music industry.

    You're now in bed, baby - disclosure notwithstanding. Make sure they send Town Cars at the airports.
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