How Cirque Du Soleil Shows Social Media Love

love This past weekend, I had the pleasure of meeting Jessica Berlin, the social media head from the Cirque du Soleil, the uber circus entertainment experience that just can’t adequately be summed up by being called a circus. She and I talked about how successful their Facebook group is, and about the MySpace group a fan is running that has over 40,000 very active members, without her official effort. But above all that, Jessica went further than just talking about how Cirque feels about the social media and blogging space. She participated in a giant way. In essence, she lives a trust agent move that Julien and I call being “one of us.”

Jess came to this year’s Blog World Expo, and hung out with us in the sessions, the blogger’s lounge, and all around. More importantly, she also came out to the party events as well. And that’s where we learned about what the Cirque Du Soleil thinks about we blogger types.

We were at a party that was a little too crowded. As I pushed through to leave, I saw Jess leaving as well. I asked her, “Hey, where’s somewhere we can go to stretch out a bit? Know a decent club that could hold maybe a hundred of us?” Jess said, “Why not go to Revolution?”

Revolution is a Beatles-inspired night club/lounge run by the Cirque du Soleil inside the Mirage hotel and casino. It was intimate and colorful and very much themed to match the Cirque show “Love,” which features the music of the Beatles. It also had a line of people waiting out front.

But that turned out to be no problem. Dan Kramer, the VIP host out front, had received word from Jess that the bloggers were coming. The bloggers were coming. Dan was every bit the professional, and when I arrived, gave us the most special, personal treatment I could imagine. He knew we weren’t his typical flashy, special guests, but he treated us like royalty right away. (Dan also served two tours in Iraq as a Marine scout, the guys who go out wayyyy before the main military body, and thus, are pretty much on their own in a bind).

We had a great night. Lots of folks came by the party, and everyone was treated well, as far as I know. There was a dress code, so a few friends got turned away, but I suspect had I heard about it, I might’ve been able to convince Dan to waive that, too. (But hey, it’s their place, and we have to keep by their rules. No foul there.)

I also got to attend the Cirque show Love, featuring the music of the Beatles. I’m sorry that I can’t exactly describe what I saw. I can tell you that I spent the majority of the show going “oh wow!” and “no way!” and “oh jeez” (like when this guy on a kind of swing over the top of the event kept looking like he was going to freefall plummet 40 or so feet. You don’t have to love Beatles music to appreciate the event, but it helped.

In the end, what this said to me was that Cirque du Soleil was live and active in our space, had interest in what we were doing, and were interested in doing social media projects of their own. I’m grateful for the kindness of Jessica Berlin and everyone else I encountered in their organization, but mostly, I’m encouraged that a large entertainment operation is doing good social media work both from the web side and the human side. It was a true trust agent move to have Jess there in our midst.

Have you seen one of their shows? What do you think of Cirque?

Photo credit, Erin MC Hammer

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  • http://www.twitter.com/sskordas Stephanie Skordas

    Chris,
    I’m a Cirque fan and got to see Dralion when it came to NC a few years ago. Before that, I would obsessively watch the videos on A&E when they’d run those marathon weekends. Great on TV, PHENOMENAL in person.

    From what I’ve read about Cirque, they seem to be one of the organizations that “get it”. Whether “it” is creating a wonderful experience for their guests or reaching out in a new way (like the reality show they did a few years ago) they seem very interested in experimenting and trying new things instead of resting on their laurels.

  • http://www.twitter.com/sskordas Stephanie Skordas

    Chris,
    I’m a Cirque fan and got to see Dralion when it came to NC a few years ago. Before that, I would obsessively watch the videos on A&E when they’d run those marathon weekends. Great on TV, PHENOMENAL in person.

    From what I’ve read about Cirque, they seem to be one of the organizations that “get it”. Whether “it” is creating a wonderful experience for their guests or reaching out in a new way (like the reality show they did a few years ago) they seem very interested in experimenting and trying new things instead of resting on their laurels.

  • http://www.ireflectm.com Carlos Hernandez

    I have not been a huge fan of Cirque de Soleil as I have seen three of their other Vegas shows.

    But I loved “LOVE”!

    I was “wow’d” by the Beatles’ music, and Cirque’s colorful characters, especially the beautiful woman in red!

    Thanks to CdS for their hospitality at “Revolution” and to Chris for spreading the word via Twitter!! I was in “Love” and learned about our “T-NClub” meetup.

  • http://www.ireflectm.com Carlos Hernandez

    I have not been a huge fan of Cirque de Soleil as I have seen three of their other Vegas shows.

    But I loved “LOVE”!

    I was “wow’d” by the Beatles’ music, and Cirque’s colorful characters, especially the beautiful woman in red!

    Thanks to CdS for their hospitality at “Revolution” and to Chris for spreading the word via Twitter!! I was in “Love” and learned about our “T-NClub” meetup.

  • Scott

    I just saw my first show: “Kooza” in Boston yesterday. Incredible ! The best live performance of any kind that I’ve ever seen in my 38-years here on the planet. I cried at the end, as if I had become “The Innocent”. Mind you, on any other Sunday I’d be drinking beer and watching the Patriots game, so consider the power of that… I cried at the end.

    Kudos to the musicians, as well ! It’s almost impossible to put the experience into words. Go see it !

  • Scott

    I just saw my first show: “Kooza” in Boston yesterday. Incredible ! The best live performance of any kind that I’ve ever seen in my 38-years here on the planet. I cried at the end, as if I had become “The Innocent”. Mind you, on any other Sunday I’d be drinking beer and watching the Patriots game, so consider the power of that… I cried at the end.

    Kudos to the musicians, as well ! It’s almost impossible to put the experience into words. Go see it !

  • http://www.sixfiguremomsclub.com Angie A. Swartz

    Hey Chris, Thanks to you for explaining why my evening turned out so great and thanks to Cirque for the hospitality. Revolution was a super fun evening (even though I did have to reintroduce myself to you the next day when I could see a little better). The Blog World Expo ’08 Conference was full of great surprises, super growth opportunities and most importantly uber-authentic people. Thank YOU for being one of them. I am still so inspired by you crazy blog leaders. See my blogpost “What can a Blogger Teach You?” at http://www.sixfiguremomsclub.com/2008/09/blog-world-expo-%e2%80%9908-what-can-a-blogger-teach-you/
    and about Copyblogger http://www.sixfiguremomsclub.com/2008/09/copyblogger-brian-clark-advises-authenticity-over-all-else/

    I feel lucky to have attended this great conference and can’t wait until BWE’09!

    Please let me know if I can ever help you!
    Warmly,
    Angie

  • http://www.sixfiguremomsclub.com Angie A. Swartz

    Hey Chris, Thanks to you for explaining why my evening turned out so great and thanks to Cirque for the hospitality. Revolution was a super fun evening (even though I did have to reintroduce myself to you the next day when I could see a little better). The Blog World Expo ’08 Conference was full of great surprises, super growth opportunities and most importantly uber-authentic people. Thank YOU for being one of them. I am still so inspired by you crazy blog leaders. See my blogpost “What can a Blogger Teach You?” at http://www.sixfiguremomsclub.com/2008/09/blog-world-expo-%e2%80%9908-what-can-a-blogger-teach-you/
    and about Copyblogger http://www.sixfiguremomsclub.com/2008/09/copyblogger-brian-clark-advises-authenticity-over-all-else/

    I feel lucky to have attended this great conference and can’t wait until BWE’09!

    Please let me know if I can ever help you!
    Warmly,
    Angie

  • http://catalystformagic.wordpress.com Annalie Killian

    The best book I read this past year is The Spark by past Director of Creative content at Cirque, Lyn Heward
    (http://www.randomhouse.com/catalog/display.pperl/9780385516518.html) Every person in mid-career who wonders what happened to their creative spark, and questions the meaning of life and work, would benefit from reading it.

    Have recommended to our CIO & CEO to give a copy to everyone to read over the forthcoming Christmas break because in these horrid financial times, having an internal spark to keep your hope alive and well is essential for maintaining a strong and confident corporation. Have also invited Lyn Heward to come and share stories of her own sparks and the flames of creative fires that she’s fuelled at AMPLIFY-our Innovation & Thought Leadership Festival in Sydney 2009.

  • http://catalystformagic.wordpress.com Annalie Killian

    The best book I read this past year is The Spark by past Director of Creative content at Cirque, Lyn Heward
    (http://www.randomhouse.com/catalog/display.pperl/9780385516518.html) Every person in mid-career who wonders what happened to their creative spark, and questions the meaning of life and work, would benefit from reading it.

    Have recommended to our CIO & CEO to give a copy to everyone to read over the forthcoming Christmas break because in these horrid financial times, having an internal spark to keep your hope alive and well is essential for maintaining a strong and confident corporation. Have also invited Lyn Heward to come and share stories of her own sparks and the flames of creative fires that she’s fuelled at AMPLIFY-our Innovation & Thought Leadership Festival in Sydney 2009.

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  • http://www.cumbrowski.com/ Carsten Cumbrowski

    I stumbled across this post because of a link in a post at Lee Odden’s blog from a few weeks ago. Now I know why I couldn’t get a hold of Jessica during Blog World Expo :)

    Anyway, yeah, I am kind of a fan, you could say hehe. It’s a personal passion and has nothing to do with online marketing really. Proof:

    http://www.youtube.com/CirqueDuSoleilGuru
    http://www.roysac.com/cirque
    http://www.roysac.com/blog/labels/Cirque%20Du%20Soleil.html

    Regarding the shows that I saw.. mmhh.. could we rephrase the question and ask which show I have seen more than once, just to keep the list shorter? ;)

    There are running now six Cirque shows in Las Vegas, Mystere at the Treasure Island, “O” at the Bellagio, “Zumanity” at the New York, New York, “KA” at the MGM Grand, “The Beatles – Love” at the Mirage and “Criss Angel’s Believe” at the Luxur. There will be soon a 7th show at the newly built “CityCenter”, which has “Elvis Presley” as the main theme. There are rumors about another show for the Mandalay Bay, but those are just rumors at the moment.

    If all that is still now enough, check out “Le Reve” at the Wynn. The show is similar in style and design as Cirque du Soleil shows, which should not surprise anymore once you leaned that the creator is former Cirque Du Soleil Director “Franco Dragone”, who directed a large chunk of Cirque shows in the past (including “O” and “Mystere”).

    Soo.. that should be enough, even for the more frequent visitors to Las Vegas ;) For some sneak peeks of the shows, check out my YouTube channel that I referred to above.

    Cheers!
    Carsten

  • http://www.cumbrowski.com/ Carsten Cumbrowski

    I stumbled across this post because of a link in a post at Lee Odden’s blog from a few weeks ago. Now I know why I couldn’t get a hold of Jessica during Blog World Expo :)

    Anyway, yeah, I am kind of a fan, you could say hehe. It’s a personal passion and has nothing to do with online marketing really. Proof:

    http://www.youtube.com/CirqueDuSoleilGuru
    http://www.roysac.com/cirque
    http://www.roysac.com/blog/labels/Cirque%20Du%20Soleil.html

    Regarding the shows that I saw.. mmhh.. could we rephrase the question and ask which show I have seen more than once, just to keep the list shorter? ;)

    There are running now six Cirque shows in Las Vegas, Mystere at the Treasure Island, “O” at the Bellagio, “Zumanity” at the New York, New York, “KA” at the MGM Grand, “The Beatles – Love” at the Mirage and “Criss Angel’s Believe” at the Luxur. There will be soon a 7th show at the newly built “CityCenter”, which has “Elvis Presley” as the main theme. There are rumors about another show for the Mandalay Bay, but those are just rumors at the moment.

    If all that is still now enough, check out “Le Reve” at the Wynn. The show is similar in style and design as Cirque du Soleil shows, which should not surprise anymore once you leaned that the creator is former Cirque Du Soleil Director “Franco Dragone”, who directed a large chunk of Cirque shows in the past (including “O” and “Mystere”).

    Soo.. that should be enough, even for the more frequent visitors to Las Vegas ;) For some sneak peeks of the shows, check out my YouTube channel that I referred to above.

    Cheers!
    Carsten

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  • http://webmin.jteq.net/ Paolo

    Very interesting post about social media love. Thanks again. :)

  • http://webmin.jteq.net/ Paolo

    Very interesting post about social media love. Thanks again. :)

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  • http://www.transferpod.com/ mac to ipod

    A large entertainment operation is doing good social media work both from the web side and the human side. It was a true trust agent move to have Jess there in our midst.

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