October 11, 2008 71 Comments

How Different Media Reaches Us Differently

Harold as Zoolander Violette as Little Red Riding Hood

This morning, I felt like taking a walk. So, I grabbed my iPhone, to use it like an iPod, but ended up taking pictures along the way. I snapped all kinds of shots of my beautiful small town in New England, because it’s autumn, and the leaves are changing, and this is the prime time to show why people live their lives in New England (never mind that this lasts only 2 weeks usually).

I decided to share these photos on Twitter using Twitpic, which is integrated into Twitterific on the iPhone, but is easy enough to use on smartphones that have email capabilities and cameras. So, as I walked along, I’d snap a photo and write a quick blurb about it:

Morning Walk in New EnglandMorning Walk- Downtown

One interesting point: someone that I’d been “courting” lately, with comments and other touches to try to get “top of mind” for a moment dropped me a reply in twitter to the pictures. Never once to a blog post. Never to a comment on that person’s blog. But instead, this person responded to a photo of my beautiful New England town.

Think hard about that fact. Reaching people isn’t a linear business. Connecting isn’t a single effort. It’s a web of effort.

When wondering why your efforts aren’t having enough impact, think about this point: could you try a more multi-faceted approach? Are there other means to connect than the ways you’ve already tried? What else might you find in common with someone?

Home Next door neighbor

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  • http://www.coreykgraham.com/ Corey Graham 2.0

    Reaching people isn’t a linear business. Connecting isn’t a single effort. It’s a web of effort. Chris Brogan

    That’s wisdom for the ages you have put something that I have always thought into 2 sentences. Its a truth that relates to everything online and offline. We are just beginning to tap the potential via the internet and web 2.0 technologies.

  • http://www.coreykgraham.com/ Corey Graham 2.0

    Reaching people isn’t a linear business. Connecting isn’t a single effort. It’s a web of effort. Chris Brogan

    That’s wisdom for the ages you have put something that I have always thought into 2 sentences. Its a truth that relates to everything online and offline. We are just beginning to tap the potential via the internet and web 2.0 technologies.

  • http://blog.footballersfc.com Jason

    thanks for the advice chris, it is exactly what i needed to hear as i hit a brick wall with my personal blog and trying to re-energize the effort.

    looks like i need to do some different things.

    jc

  • http://blog.footballersfc.com Jason

    thanks for the advice chris, it is exactly what i needed to hear as i hit a brick wall with my personal blog and trying to re-energize the effort.

    looks like i need to do some different things.

    jc

  • http://www.johnpkreiss.com John P. Kreiss

    Anyone interested in management or marketing should read this post! People see from their perceptions not yours. Acknowledging that other’s perceptions may be different from yours is an important step in understanding and building relationships with other people.

    John P. Kreiss
    MorganSullivan, Inc.
    http://www.johnpkreiss.com

  • http://www.johnpkreiss.com John P. Kreiss

    Anyone interested in management or marketing should read this post! People see from their perceptions not yours. Acknowledging that other’s perceptions may be different from yours is an important step in understanding and building relationships with other people.

    John P. Kreiss
    MorganSullivan, Inc.
    http://www.johnpkreiss.com

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  • http://primecutsblog.com Justin Levy

    I found your comment about the “courting” to be interesting because I recently experienced the same thing. I had attempted to connect with someone several times through various methods. Then I responded to a single question that was more of just an opinion, yes/no answer and viola…that was the comment that got me connected.

    By the way, the photos are gorgeous. I love Fall in this area. Driving into work I come over a hill where I can see a valley of all of the trees in their beautiful shades. :)

  • http://primecutsblog.com Justin Levy

    I found your comment about the “courting” to be interesting because I recently experienced the same thing. I had attempted to connect with someone several times through various methods. Then I responded to a single question that was more of just an opinion, yes/no answer and viola…that was the comment that got me connected.

    By the way, the photos are gorgeous. I love Fall in this area. Driving into work I come over a hill where I can see a valley of all of the trees in their beautiful shades. :)

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  • http://www.herbsawyer.com Herb

    Chris,

    Should give Everytrail app a try on your iphone. Maps your walk, geo-tags photos as you take them. Its kind of neat.

  • http://www.herbsawyer.com Herb

    Chris,

    Should give Everytrail app a try on your iphone. Maps your walk, geo-tags photos as you take them. Its kind of neat.

  • http://blog.gracobaby.com Lindsay Lebresco (Graco)

    You have a great point Chris. How people consume social media is similar to how people learn – all different ways. I’m definitely visual so I could see how this approach would work. Great idea. Just wish my blackberry had a camera…

  • http://blog.gracobaby.com Lindsay Lebresco (Graco)

    You have a great point Chris. How people consume social media is similar to how people learn – all different ways. I’m definitely visual so I could see how this approach would work. Great idea. Just wish my blackberry had a camera…

  • http://www.eastsiderealestatebuzz.com Debra Sinick

    Hi Chris,

    I’m new to your blog, but not to New England. I spent a lot of years in Massachusetts, although I live in Kirkland, WA now. I love where I live, but this time of year brings back the gorgeous colors of New England. I’m not sure what town this is, but I am guessing it is just northwest or northeast of Boston. So what is your home town?

  • http://www.eastsiderealestatebuzz.com Debra Sinick

    Hi Chris,

    I’m new to your blog, but not to New England. I spent a lot of years in Massachusetts, although I live in Kirkland, WA now. I love where I live, but this time of year brings back the gorgeous colors of New England. I’m not sure what town this is, but I am guessing it is just northwest or northeast of Boston. So what is your home town?

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