How Does Your Blog Relate to Your Business

I’m working on something, but don’t have time. Job stuff to do, and heading off to Houston to work on ITEC Houston, which will be fun, too. Anyhow, I have a question:

How does your blog relate to your business? Does it? What does your blog do for you?

Let’s get a discussion going, and I’ll share more of what I’m thinking on this later (or tomorrow).

What’s your take? Take over my blog for me today, okay?

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  • http://www.drdeclutter.com Kim Wolinski “Dr. DeClutter”

    Yes. Keeps my customer base updated and fresh on ideas on organizing, life-balance, stress and time management, where I’m at and what I’m doing. Also connected to monthly ezine.

    I have yet to make myself get the affiliate links in though. Just writing the blog is easy, the linking and time it takes has not come easy – not my strength!

    Great blog today Chris!!

    Twitterer – Kim

  • http://www.drdeclutter.com Kim Wolinski “Dr. DeClutter”

    Yes. Keeps my customer base updated and fresh on ideas on organizing, life-balance, stress and time management, where I’m at and what I’m doing. Also connected to monthly ezine.

    I have yet to make myself get the affiliate links in though. Just writing the blog is easy, the linking and time it takes has not come easy – not my strength!

    Great blog today Chris!!

    Twitterer – Kim

  • http://activerain.com/blogs/garaughty marti garaughty

    Hi Chris, great question! I started a series on my real estate marketing blog a few weeks ago teaching my subscribers how to “pimp” their blogs.

    Not only did this generate a ton of feedback & comments but… the teaching format was a great way to showcase my graphic design work which has brought in a ton of new biz.

    I’ll be applying this concept/method to my new blog as well.

  • http://activerain.com/blogs/garaughty marti garaughty

    Hi Chris, great question! I started a series on my real estate marketing blog a few weeks ago teaching my subscribers how to “pimp” their blogs.

    Not only did this generate a ton of feedback & comments but… the teaching format was a great way to showcase my graphic design work which has brought in a ton of new biz.

    I’ll be applying this concept/method to my new blog as well.

  • http://www.miamism.com miamism

    My blog IS my business. If I would have known that my business would improve this much, I would have started years ago. Of course I’ve had to tweak my writing and posts to my audience and see the analytics to change to what people are searching and looking for in my market place. But I absolutely love this new found aspect of our real estate business. (and when I say “new” it’s been 2 years already)

  • http://www.miamism.com Ines

    My blog IS my business. If I would have known that my business would improve this much, I would have started years ago. Of course I’ve had to tweak my writing and posts to my audience and see the analytics to change to what people are searching and looking for in my market place. But I absolutely love this new found aspect of our real estate business. (and when I say “new” it’s been 2 years already)

  • http://www.saranx.com Saravanan Sahadevan

    I publish my blog details on my business cards, that allows people who I exchange cards with to know more about me and my style. I believe my blog has played a large part on self marketing.

  • http://www.saranx.com Saravanan Sahadevan

    I publish my blog details on my business cards, that allows people who I exchange cards with to know more about me and my style. I believe my blog has played a large part on self marketing.

  • http://factoring-invoices.blogspot.com Mr. Invoice Factoring

    Actually, my blog has worked quite well for my business. It has served a couple of functions:

    1. It brings new clients! Every so often, I get a prospect that say “I was reading your blog….”

    2. It provides clients with knowledge of who I am. Prospects can read my blog to find out about the company and myself – by personalizing my business I differentiate myself from other “less personal” companies.

    It has worked well enough that I now have a second blog… :-)

  • http://factoring-invoices.blogspot.com Mr. Invoice Factoring

    Actually, my blog has worked quite well for my business. It has served a couple of functions:

    1. It brings new clients! Every so often, I get a prospect that say “I was reading your blog….”

    2. It provides clients with knowledge of who I am. Prospects can read my blog to find out about the company and myself – by personalizing my business I differentiate myself from other “less personal” companies.

    It has worked well enough that I now have a second blog… :-)

  • http://www.WhyBuyUsedCars.com Eric Miltsch

    I saw that most automotive blogs were either too boring, or just weak attempts at trying to sell cars to people via a poorly organized blog post.

    First, I wanted an auto blog that didn’t bore people. A touch of humor & honesty hopefully creates the transparency needed…online car shoppers need resources. We ty to provide them with a place to visit, grab some new info quickly and hopefully leave a strong impression.

    Second, I didn’t want it to be too techy or filled with industry jargon & TLA’s. Just basic stuff that makes sense to everyone.

    Lastly, the goal was to convert additional traffic to our main site; so far so good…

  • http://www.WhyBuyUsedCars.com Eric Miltsch

    I saw that most automotive blogs were either too boring, or just weak attempts at trying to sell cars to people via a poorly organized blog post.

    First, I wanted an auto blog that didn’t bore people. A touch of humor & honesty hopefully creates the transparency needed…online car shoppers need resources. We ty to provide them with a place to visit, grab some new info quickly and hopefully leave a strong impression.

    Second, I didn’t want it to be too techy or filled with industry jargon & TLA’s. Just basic stuff that makes sense to everyone.

    Lastly, the goal was to convert additional traffic to our main site; so far so good…

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  • http://www.hyperconnectivity.com Alex

    Chris, to your question I ask “Which one?” I maintain 3 fairly active blogs, including my personal blog. I try to keep business out of my personal blog but the other two are business focused. http://www.hyperconnectivity.com is focused on a global strategic view of unified communications and telepresence. I use this as a vehicle to stay on top of those topics and reference or flesh out various high level ideas from clients/friends/self. http://www.networkworld.com/community/lewis is fairly technical but it also reaches a larger audience. It’s a great way to interact with folks in the same industry, share ideas and work through technical problems together. I use both to drive business to my firm and come up with new ideas on how people are using various emerging technologies.

    My personal blog, http://blog.spikethis.net is filled with random thoughts throughout the day. Some technical, mostly not and is followed mostly by friends or people I’ve met “along the way”.

  • http://www.hyperconnectivity.com Alex

    Chris, to your question I ask “Which one?” I maintain 3 fairly active blogs, including my personal blog. I try to keep business out of my personal blog but the other two are business focused. http://www.hyperconnectivity.com is focused on a global strategic view of unified communications and telepresence. I use this as a vehicle to stay on top of those topics and reference or flesh out various high level ideas from clients/friends/self. http://www.networkworld.com/community/lewis is fairly technical but it also reaches a larger audience. It’s a great way to interact with folks in the same industry, share ideas and work through technical problems together. I use both to drive business to my firm and come up with new ideas on how people are using various emerging technologies.

    My personal blog, http://blog.spikethis.net is filled with random thoughts throughout the day. Some technical, mostly not and is followed mostly by friends or people I’ve met “along the way”.

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  • http://www.savvyauntie.com Melanie Notkin

    My Blog was launched to precede the launch of my online community. It’s a business blog that gives an insider’s view to how and why I built my company. This way, everyone’s in on it. I knew I would do this, photographing lots of milestones along the way.

    My blog is a personal reflection of my SavvyAuntie.com brand at Blog.SavvyAuntie.com

  • http://www.savvyauntie.com Melanie Notkin

    My Blog was launched to precede the launch of my online community. It’s a business blog that gives an insider’s view to how and why I built my company. This way, everyone’s in on it. I knew I would do this, photographing lots of milestones along the way.

    My blog is a personal reflection of my SavvyAuntie.com brand at Blog.SavvyAuntie.com

  • http://blog.hirestrategies.co.uk Peter Gold

    Hi Chris

    I have a business blog that I use for opinion, lead generation, demonstrate SEO etc.

    I have other blogs as well; a personal one for my adventure races plus a running club annual race blog to keep competitors up to date with what is happening.

    Peter

  • http://blog.hirestrategies.co.uk Peter Gold

    Hi Chris

    I have a business blog that I use for opinion, lead generation, demonstrate SEO etc.

    I have other blogs as well; a personal one for my adventure races plus a running club annual race blog to keep competitors up to date with what is happening.

    Peter

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    My Blog was launched to precede the launch of my online community. It’s a business blog that gives an insider’s view to how and why I built my company. This way, everyone’s in on it. I knew I would do this, photographing lots of milestones along the way.