How Frameworks Improve Your Business Thinking

framework What shape are your business ideas? How do you see the simple edges of what you’re doing? How do models improve your methods and actions?

The conference business is essentially a triangle. One one point are speakers (or content). On another point are the audience. On the third point are sponsors. That’s the conference business in the simplest of nutshells. It’s also not far from how magazines run. It’s a very basic and simple business construct that you can look at and understand the frame.

A consultancy is essentially a solutions and services business. The way to win seems mostly related to how to build replicable menus of services that a sustainable client set needs executed repeatedly and profitably. Keep value high, keep costs reasonable, maintain excellent client relations, manage the margin, and you understand the basics of the business.

Blogging and media making have several ways to be considered. My blog is an informational blog, that hopefully equips several of you to do new things, or to think about your own efforts differently. The business shape of my blog is to make connections, build community, and translate some level of lead generation into business value for me. Thus, I don’t advertise a lot. I don’t push for pageviews. I don’t have all kinds of gimmicks to get you to click through more and more hoops. That’s what blogs that hope to be media properties do.

When thinking about social media tools and how you’re looking to implement them in organizations, be sure to understand the frame of what you’re doing. Are you helping a company onto Twitter to build lead generation? Are you implementing a Facebook fan page and a blog for lead generation? What are the parameters of what you’re doing? How do you align them with the business goals of the company? And how will you lay the simple framework so that you can then build and remove components and complexities as the project continues?

This seems simple, and yet, it’s part of what many of us forget to do. There are lots of reasons to get into using certain tools and services. Understanding the mindset behind where we’re headed is important, and aligning your efforts to a framework of thought is a strong way to improve your chances for success.

What do you think? Have you given your projects thought like this? How else would you advise people to improve their business thinking?

Photo credit, Jonathan Gill runs on the Genesis Framework

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  • Josh Peters

    Great post as usual. When working on a project I like to ask the client what they see as the framework first. How do they see their business, what do they want to do, and how does it fit together. Then as an outside set of eyes I look at the whole thing, make my suggestions and thats what we use as a starting point to create what ever they want or need.

    Whether you're creating an awareness, loyalty, lead generation, or brand campaign or just laying out a business plan having a framework is very helpful. It will help keep you from making some mistakes (but not all) and help create a path when viewing a large project pr program. Thanks for putting it so succinctly.

  • judd6149

    Chris: this is good advice not only for business/business models, but for business relationships and building your personal brand as well.

    You posed the question: “How do models improve your methods and actions?”. People talk “endgames” and objectives for their business plans, but less talk about them for their business relationships or interactions.

    Any interaction you have is lead generation. Wether it be an interview, business meeting or a networking opportunity, I like to use a model for it. It is a descriptive model that at the least, keeps me on track so I know that I am not only “getting” but contributing so that person says, “ok, that was worth my time and will be in the future”. The framework keeps me on the rails and allows me to make changes on the fly.

    My frame for doing this also has a few key triggers that compliment my personality…keeping it a fresh experience for new encounters and a continually rewarding one for those I know and work with often.

    Delivery is important as well. Contrived conversation is B.S. If you can't be yourself, don't be someone else. You'll be found out…

    Frames are great for business and even better for getting a personal message across.

    Thanks again.

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  • sinoinvest

    Best investment I've made this year. Frameworks is great. I don't know what else to say. Frameworks is the most valuable business resource we have EVER purchased.

  • Clara James

    A framework is a real or conceptual structure intended to serve as a support or guide for the building of something that expands the structure into something useful. So the purpose behind to establish framework is to start the business with proper visionary approach and run the operations smoothly …

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  • Juliet | Freelancewise


    Very good point. If anyone is looking for a great website for the use of frameworks, check out JD Meier's Sources of Insight.


  • Juliet | Freelancewise


    Very good point. If anyone is looking for a great website for the use of frameworks, check out JD Meier's Sources of Insight.


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  • ananth

    Interesting information. Thanks!

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    I agree that simplicity is the key to success. With respect to social media, I think the challenge, even if your aim is lead generation on Twitter, for example, 140 chars distilling and that message is still coming in real terms. I do not think anyone wants to be “social media stands on”, though it seems that it's coming.

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  • Mr.Ven

    Content to the right Audience gets you better Sponsors for your business. I believe a framework once established on your business could be easily replicate or duplicate on another business. That too seamlessly :-)

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