How I Tweet- A FAQ

July 8, 2009 · Comments

hawk and robin This is a blatant ripoff homage to Guy Kawasaki’s FAQ on how he uses Twitter, only this way, I’ll explain how I use Twitter, including answering some questions I tend to get more often than others. These answers might change as time goes on. As they do (and depending how lazy I am at fixing it) I’ll just try to update this post.

General

  • Question: How do you follow so many people?

  • Answer: I don’t see every tweet you make. I have several searches on terms that interest me at given times. For instance, when I’m visiting a place, I search on variations of the city and region name, to get to “know” some of the folks in my area, and to be alerted to local news. I have searches running on other marketing and emerging media topics. I also have limited groups built into my Seesmic Desktop client. I do read every @ reply and mention of my name, as well as all my direct messages.

  • Question: I sent you a request to retweet something and you didn’t (or you did). What motivates you to retweet something?

  • Answer: I receive about 45-60 retweet requests a day (as of July 6th, 2009) in direct message. They range from lame requests for blog traffic to boring blogs that can’t get visibility on their own, to really important requests that would benefit charities and causes. Sometimes, they’re just pointers to decent posts that might have slipped past me in the normal stream, but that the person believes my audience will like. I retweet based on a few things: 1.) is your only interaction with me to ask me to retweet things? (if yes, then I’m probably not going to do it). 2.) have you asked me frequently in the past while? (you’re burning me out). 3.) is it really something my community wants to know about? 4.) do I like what you’ve done? If I can answer no to 1 and 2, and yes to 3 and 4, you’re golden. Sometimes, I can’t just because I’m busy.

  • Question: I sent you an @reply or a direct message and you didn’t respond.

  • Answer: I’m sorry. I try to reply to as many messages as I can. On any given day, I average well over 75% @replies in my stream. Sometimes, I get pulled away from the computer. Other times, I just can’t dig back in and respond. I see every one, and I do try to respond to as many as I can. You matter, and it sucks when I can’t reply directly. Stick with me. I try my best.

  • Question: I saw another chrisbrogan Twitter account. Is that you?

  • Answer: There are several fake chrisbrogan Twitter accounts run by people who have a comic angle on something related to me. Around my birthday, someone launched @birthdaybrogan. There has also been @britchrisbrogan, @antichrisbrogan, and several other variations. None of them are me. I manage @chrisbrogan. With well over 80,000 followers (in July 2009), I think that’s enough to manage. Don’t you?

How I Use Twitter

  • Question: You’ve called Twitter the next telephone and the next dialtone. What’s that about?

  • Answer: I have two sources for this. Marcel Lebrun, CEO of Radian6, has this thing about the social phone. He likes to say, “The social phone is ringing. Are you answering?” My interpretation of this is that Twitter (and a few other services) have become as important as dialtone to business and communication in general. My other inspiration is Jeff Pulver, godfather of the VoIP generation, and someone who knew lots about presence and dialtone before anyone else thought to apply it to the computer world. Simply: I think Twitter is a service as useful as the telephone was to the last 100 years.

  • Question: You talk to a lot of people on Twitter with @replies. Why not use direct messages?

  • Answer: I like tweeting out in the open unless the conversation is private for two reasons. One, I like to share ideas with many, in case someone else can chime in and add something of value. MOST times, people know more than me. I prefer sharing @replies so that others might learn and pitch in.

  • Question: You’re on Twitter a lot. Don’t you have a job?

  • Answer: I sure do. I am on and off Twitter throughout the day at many strange hours. I’ve actually cut down tweeting a bit, believe it or not ( the stats are here), but I use it a lot for different reasons: checking in with people, asking questions, learning, and driving awareness to things that matter to me. I love Twitter for those reasons. I love asking people things.

  • Question: I want as many followers as you. How do I get them?

  • Answer: Heck, if it’s just numbers you’re into, there are tons of software out there now that robot-loads your account. I do mine the old-fashioned way. I follow back people who follow me. I don’t have robot answers, but the human answer is: be helpful, share, communicate, use @replies a lot. That’s it. That’s how I did it.

  • Question: You get all these responses for everything you tweet and I don’t. It’s not fair.

  • Answer: I’m just like you. We all start somewhere. Believe me, it’s a meritocracy. There’s no “man” holding you down. Now, you’re never going to surpass the big names and the robot mongers, so don’t try. But really, get to know some folks, talk, make some value, and you’ll get there. I don’t pay attention to all the crazy stuff. I don’t care who ranks higher in whatever. It’s not why I’m there. Make it YOUR Twitter.

Tools of the Trade

  • Question: Which apps are you using these days?

  • Answer: I’m using Seesmic Desktop on my laptop, and Tweetie on my iPhone. I use SocialToo.com for auto-following people back. I use Twitter Search all the time. I like tools like Wordle to analyze what people are talking about in a visual way.

  • Question: Inside Twitter, do you use Search, and Hashtags, and @replies?

  • Answer: I sure do. All the time. I use Search more than I use straightforward Twitter. I love following hashtags during events. A great web-based app to do that is TweetGrid. I think there are others. I know of that one.

What Else Do You Want to Know?

This is your question and answer page. What do you want to know that I haven’t covered? Again, this is about how I tweet, not how YOU should tweet. That’s another matter.

Questions?

Photo credit mandj98

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  • Chris, I'm always interested when you comment that you use SocialToo to autofollow back. Are you not concerned that there should be some kind of vetting process when you choose who to follow?
  • The truth is, at over 500 new follows a day, I'd have to turn "vetting" into a part time job. Instead, I follow everyone, and then go back and weed out the weirdos. See also "I don't read every tweet."

    Make sense?
  • Oh yeah, definitely makes sense... and it's what I thought was your reasoning... guess it all comes down to scale. Just was interested in if I was on the mark or jumping to conclusions :)
  • Chris, would you mind elaborating a little further on how you go about weeding those people out? (Disclaimer: I'm working on a personal noise filter for Twitter called Philtro -- I'm just curious what your specific workflow looks like.)

    FWIW - I ran into you on an Austin streetcorner back at SXSW and, IIRC, Nan Palmero introduced us.
  • Hey Chris. Thanks for this info. What's more important to you the community you build on your blog or the community that your are leading/following on twitter. I ask this because I'm struggling to build a community on my blog but I am finding that the "conversation" on my posts is happening on twitter... but it's not a real dialogue - it's more of a retweet thing. I'm not complaining but I think that for old bloggers like yourself (heh heh) who built a following pre-twitter - you might have some interesting thoughts.
  • Twitter is a stream where all the "value" blows away. You need the blog to keep a salient record of your thoughts and your bigger ideas. With that in mind, I don't mind that conversations happen on Twitter, because the real goal is conversation, period.

    Make sense?
  • This is a very helpful post so thanks for taking the time to answer these questions! A lot of these are things I've wondered about, and I will wonder no more.

    I can't believe you get so many retweet requests. Requesting a retweet just seems wrong to me. I wouldn't be able to ask someone to do that.
  • In my view, if what you post has value to my followers, I'll retweet you. If I have an established relationship with you and you ask, I'll probably do it for you unless the content is frivolous. If our relationship is new and you constantly DM me asking for retweet, I'll tire of it quickly and drop you.
  • I've been reading for about two months on and off now. This is my favorite post yet. Very helpful, insightful and fresh post on using Twitter. Thanks, Chris.
    @jlbraaten
  • You know, I've got a "best of" section, too. : )

    http://www.chrisbrogan.com/best-of . Maybe this one isn't the best? (hehehehe)
  • I think every social media person's dream is to be tweeted about by Chris Brogan. Or better yet, mentioned in a blog post.

    What I don't understand is how you don't get burned out. Even on vacation, you were on Twitter. After a while, I get tired of social media and need to step away from the continuous sensory overload. How do you recharge? How do you stay fresh?
  • How do I recharge? Great question. I'm on a 2 week vacation where I get to permit myself to NOT pay attention to mail if I don't want. I haven't answered more than 2 phone calls (one was ridiculous and the other was life-changing).

    Twitter rarely takes away from me. It gives back. It's like watching a bunch of otters at one point, and like work and thinking at another.

    Recharging, however, is a larger story. : ) Will put that in my newsletter.
  • See, I find mail a total recharge (Well, I *did* until it became heavily composed of student loan letters.). Twitter is a constant stream of information my brain has to process. At least it's not flooded with MJ tribute tweets anymore.

    Otters? Cute and playful and endangered?

    Aside from how you use Twitter, I'm curious how you read blogs. I presume you use a reader. How do you deal with so much blog content? How do you filter through all that reading to find the golden nuggets?
  • Nice humanizing post. Think you might burn out on it?
  • Not exactly. I think of Twitter (or whatever comes after) to be the next dialtone. It's actually helped me immensely.
  • Very nice Chris...I think this will help a lot of people understand how to use twitter well (although it's not necessarily the right way for everyone)

    I didn't know you used seesmic...I'm a big proponent of it.

    Do you find that you get a lot of spammers following you because you do the auto-follow thing? I'm considering it, but then I feel like people will follow me just for the follow back.
  • Yes, they do. But know what? What do NUMBERS matter? It's ACTIVE NUMBERS that matter. No matter how many people follow me, it's the number of folks who take action that matter. Make sense?
  • Twitter is a cloud system. You've obviously built up some great contacts and community through Twitter, which obviously replicates itself here on your blog.

    If Twitter died overnight (or when you're napping - delete where applicable), what service would you replace Twitter with and do you save details of who you'd take over to that other service (if you're not connected with them there as well)?
  • I guess Facebook, but grudgingly.
  • This? This is golden.

    I’m just like you. We all start somewhere. Believe me, it’s a meritocracy. There’s no “man” holding you down.
  • This? This is golden.

    I’m just like you. We all start somewhere. Believe me, it’s a meritocracy. There’s no “man” holding you down.
  • Good stuff. I think, like most things, we get out what we put in. Twitter is the same. If someone is using Twitter only to grow a following (all about ME), they'll likely have trouble getting others engaged. If they are using Twitter to join and create conversations while also adding value to others, there's a much better chance to succeed and grow. People can sniff out those who are just using it to leverage a product or pimp their own junk.

    For me, Twitter has been amazing at helping me connect. Made many great offline and online connections. Generated business by genuine connections. Met some really neat people with great perspectives.
  • Sorry if I didn't understand but I'd like to know why you follow all the tens of thousands back if you're not going to read them. Do you find it annoying when you get a "Thanks for the follow" direct message back? It's all interesting stuff and I started in April so there's still a learning curve going on.

    Many thanks, Annabel Candy (http://inthehotspot.wordpress.com/)
  • Great questions:

    1.) I'm not going to read EVERY WORD. I do read them. I sample new posts every day. Think about it like this: I've set up a telephone network. I don't necessarily have to call you every day for it to be useful. I call you when I'm thinking of you. Same thing.

    2.) I LOATHE those messages. Google "robot behavior"

    Thanks!
  • I realize this post is about TWEETING, not the use of TWITTER, but you didn't mention Twitter search (or did I miss it?) or hashtags. Do you ever use search and @reply or generally seek to reach beyond your existing community to grow it or just add value to the greater good? I mean, 80K+ is a pretty nice-sized world to manage - I totally get if you never do anything else. But I am curious about your take on relationship building possibilities with those pieces of the Twitter puzzle - especially for those of us who are still growing our community.
  • Great questions. I use search ALL the time. Not to grow my community, but to find things that matter to me. Really good question.

    I work on relationship building all the time. : )
  • DianeCourt
    A stellar example of leading by example, Chris. Your focus on building and community and enriching conversation shows in the continuity between your blog and your Twitter posts and exchanges. To wit, your near trademark closing with a question - a turn which in your posts always rings sincere not contrived as it might elsewhere. When one offers thoughtfully expressed analysis, informed opinion and just plain good information in that spirit a growing following is natural - and well-earned. The "social phone" - a great image. Thanks for sharing your approach and your insights. (@dc2fla)
  • Now, you see? This would've been really handy for my post on Tuesday! Very inconsiderate of you to post a day late. :)

    I have often wondered how you manage your stream; there are lots of people who "follow" as many people as you do, but they seem to interact only with a small, select group of people (their "inner circle", if you will), whereas your approach seems far more personal. Even with the aid of SocialToo (which clearly speeds the process for you), I'd be interested to know how much time per day you *actually* spend using Twitter; I have only the tiniest fraction of your followers and I could easily spend a whole day reading what everyone has to say.

    In any event, I find information like this extremely helpful. Most days, I feel like I'm doing this right, but when I question myself, reading something that reinforces my approach tempers any frustration that I might be having. Happy to report that it seems like patience (when it comes to @mentions and RTs) and active participation are starting to pay off.
  • Well there you have it. Happy to share. : )
  • Once again a great post. You have RT'd things for me & it was appreciated. I will admit it had nothing to do with me nor my blogs. I was not surprised and yes, I was very thankful that you did (it was for cancer I think) anyway point is we won't become like you and quite honestly I like who I am so no offense lol. One question though I need a Online LinkDaddy can I use you? :D
  • Batman
    To tweet, or not to tweet? That, is the question. :)

    Thanks for an informative post, Chris.
  • I'm not sure why I'm surprised that people DM you to ask for RTs ... but I really am. You've retweeted random things of mine and it's always fun to check tweetie and see you have 47 replies. When I read Guy's how I use twitter I was expected several people (especially you) to borrow the idea. I kind of want to do it for myself as well. I get a lot of random n00bs asking me questions.

    Thanks for always providing knowledge for us high information sorts! Hope you're enjoying your vacation.
  • Useful and interesting post...It's helpful to know how you manage so much volume.

    We're not there yet, but we're working at it (one relationship at a time, no robots for us). We endorse this method: "be helpful, share, communicate, use @replies a lot." Great advice!
  • So... Guy prompted you to do a "How I Twitter" thing too, did he?! :-)

    Mine is here - I called it "27 Months of Twitter - Insights, Lessons and
    Suggestions to Make the Most of Twitter"

    http://bit.ly/ZTrds

    All success
    Dr.Mani
  • thnaks for the ripoff/homage tips about using twitter a:)
  • Chris, I always love your honesty and energy -- even when you're on vacation! I learn a lot from you!
  • Great post with helpful tips. I like the be helpful, share, communicate, use @replies a lot. Being organic has been more original and down to earth. Thanks
  • Thanks, Chris. This is powerful stuff and helps us all get a handle on how to harness twitter and social media.
  • Chris, I like how you see Twitter as the next dialtone.

    IMHO, I see it as a 'trust-tone' and a 'trust-zone'.

    As a 'trust-tone', Twitter is more powerful than any YellowPages (or Google), because trusted word-of-mouth beats hands-down any optimized website and/or paid ads from companies.

    If your car breaks down, you have a couple options. Look into a phone book, Google or ask a friend.

    Even if you look through a phone book or Google, you still have to decide who you trust.

    IMHO, we are more than likely to contact someone we trust. That could be a friend IRL, family member, or friends on Twitter.

    Thoughts?
  • lindabateman
    Chris -

    It seems there is a stigma to being active in social networking. Have you experienced the same problem? Certainly there are a ton of people out here who are in awe of your social media prowess and would like to emulate your success.

    I have been interested in social media marketing and networking for quite a while now and have had to stand the fight that it is a viable form of marketing, while others have criticized me for the time I spend reading, commenting, posting and tweeting (tweeting is only lately).

    How would you relay your experiences to us underlings who have to face that kind of problem? Is the answer to just "hang in there"?
  • I think it's nice that you actually can still reply to at least 75% of what you get. With that many followers, I don't think I'll ever manage to. You mentioned you just follow back those people who follow you.. Don't you think it would be better to choose who you follow?
  • I tweet when I don't have to and I don't tweet when I should have!
    Arrrrghghh!!!
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