How Not to Market on Twitter



Don’t do this. Just don’t. Okay? That’s not marketing. It’s not personal. It leads to no good.

Be a lot smarter. Be a lot more human. Please use these tools to humanize the web, not robotize my feed.

**Update: Nova Spivack, founder of Twine, did a great job of coming on to Twitter and engaging me and explaining his perspective on the feature. (Yep, not a campaign, but a feature). I stated my case about it not being very helpful, and it looks like they’re going to update the process.

Nova’s a good egg. I’m glad he came out and chatted.

That alllllllllllll said, please don’t make your apps DM me. None of us. Okay?

And look how fast balance is restored, as such:

This is the speed of marketing and business communications. Not days. Not usually even hours. This is going to be tricky. You think?

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  • http://jamiefavreau.wordpress.com Jamie Favreau

    Well I am against Auto DMs so much that I wrote a detailed blog post about it two nights ago. @fatheaddesign seems to think there is a trend going on. I think that it is unnatural and if you wouldn’t give out your calling card at the start of an event at a live event why would you AUTO DM someone. That isn’t good marketing and the only way you find out about someone is with interaction. No one is asking you to be friends with everyone but you should be able to spark some interest with a few common people that will benefit.

  • http://jamiefavreau.wordpress.com Jamie Favreau

    Well I am against Auto DMs so much that I wrote a detailed blog post about it two nights ago. @fatheaddesign seems to think there is a trend going on. I think that it is unnatural and if you wouldn’t give out your calling card at the start of an event at a live event why would you AUTO DM someone. That isn’t good marketing and the only way you find out about someone is with interaction. No one is asking you to be friends with everyone but you should be able to spark some interest with a few common people that will benefit.

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  • Erika Owens

    Whenever i see ” have you tried…”, or “do you like…”, i immediately cringe and move on. These type of posts are indeed the most annoying. Kind of funny how they are oblivious to this.

  • Erika Owens

    Whenever i see ” have you tried…”, or “do you like…”, i immediately cringe and move on. These type of posts are indeed the most annoying. Kind of funny how they are oblivious to this.

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  • http://www.massrealestatevoice.com Bill Gassett

    Hi Chris – Thanks for taking the time to come by my blog and commenting. I figured you may have had a Google alert set up:)

  • http://www.massrealestatevoice.com Bill Gassett

    Hi Chris – Thanks for taking the time to come by my blog and commenting. I figured you may have had a Google alert set up:)

  • http://seoroi.com/about-seo-roi/ Gab Goldenberg

    You say that’s modern communication – 10 years ago couldn’t they have called you on the phone and solved this? I mean the update would not be seen by 100% of the people who saw the criticism, but then the reach being about the same with the update, you might arguably still do them good for thse reading how Nova is a good egg etc.

    What do you think?

  • http://seoroi.com/about-seo-roi/ Gab Goldenberg

    You say that’s modern communication – 10 years ago couldn’t they have called you on the phone and solved this? I mean the update would not be seen by 100% of the people who saw the criticism, but then the reach being about the same with the update, you might arguably still do them good for thse reading how Nova is a good egg etc.

    What do you think?

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  • http://www.2009-yourbestyearever.info Dale

    Hi everyone.
    I’m going to chime in on this one because I do use Twitter and I do use it to build relationships in order to market. it’s that simple. I seek relationships over the internet in hopes that people will consider doing business with me. So, in a sense. Don’t we all market in some way. To join my business, visit my website or follow my blog? It’s all the same thing as far as Im concerned.

    If the technology wont support it, it wont. People will be part of the land rush, if they dont get results..they move on. I guess it does not bother me because its easy enough to un-follow someone. I dont feel this is a big deal because…to me it’s really not.

  • http://www.2009-yourbestyearever.info Dale

    Hi everyone.
    I’m going to chime in on this one because I do use Twitter and I do use it to build relationships in order to market. it’s that simple. I seek relationships over the internet in hopes that people will consider doing business with me. So, in a sense. Don’t we all market in some way. To join my business, visit my website or follow my blog? It’s all the same thing as far as Im concerned.

    If the technology wont support it, it wont. People will be part of the land rush, if they dont get results..they move on. I guess it does not bother me because its easy enough to un-follow someone. I dont feel this is a big deal because…to me it’s really not.

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  • http://www.stevensmarketingtips.com Steven Lewis

    I never used to follow people just because they followed me (because of the ad pushes)… but then I found out about Tweet Deck, and I thought, ‘what’s the harm’. What I find kind of annoying is when I actually do respond to someone’s ‘pitch’… I’ve rarely received a reply back??? If you’re going to spend the energy either pushing ur messages by hand or application, at least have the decency to respectfully follow up… isn’t that what ‘social marketing’ is kind of about? ;)

  • http://www.stevensmarketingtips.com Steven Lewis

    I never used to follow people just because they followed me (because of the ad pushes)… but then I found out about Tweet Deck, and I thought, ‘what’s the harm’. What I find kind of annoying is when I actually do respond to someone’s ‘pitch’… I’ve rarely received a reply back??? If you’re going to spend the energy either pushing ur messages by hand or application, at least have the decency to respectfully follow up… isn’t that what ‘social marketing’ is kind of about? ;)

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  • http://insearchofthebest.blogspot.com Cathy b

    Thanks Chris. I learned alot this last hour reading your articles on social media do’s and don’ts! I like what and how you explain everything. IT all requires patience, and willingness to learn. And most importantly, to connect with the people you are following and vice versa… I really am enjoying twitter.. wish I had more time to read… for me, it takes so much less time than my continually stacking up emails… and is more newsworthy, for the most part. I actually was excited this am when listening to the local weather channel tv, the newscaster actually said “and look for me on Twitter if you want to follow up” before signing off the show! Of course I did!
    again, thanks and kudos to you!
    cathy b

  • http://insearchofthebest.blogspot.com Cathy b

    Thanks Chris. I learned alot this last hour reading your articles on social media do’s and don’ts! I like what and how you explain everything. IT all requires patience, and willingness to learn. And most importantly, to connect with the people you are following and vice versa… I really am enjoying twitter.. wish I had more time to read… for me, it takes so much less time than my continually stacking up emails… and is more newsworthy, for the most part. I actually was excited this am when listening to the local weather channel tv, the newscaster actually said “and look for me on Twitter if you want to follow up” before signing off the show! Of course I did!
    again, thanks and kudos to you!
    cathy b

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  • http://www.virtualphotographystudio.com/photographyblog Digital Photography

    Twitter is a wonderful service but, like all web 2.0 applications, interactions are a must. Robotic systems will not work on Twitter. You must create relationship by building trust.

  • http://www.virtualphotographystudio.com/photographyblog Digital Photography

    Twitter is a wonderful service but, like all web 2.0 applications, interactions are a must. Robotic systems will not work on Twitter. You must create relationship by building trust.

  • http://www.designerteez.com/ DesignerTeez

    Thanks for posting this Chris. Hopefully your tips will rub off on a lot of the twitter community.

  • http://answers1.info/ sanader

    hah i knew this wud happen, thanx.

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  • http://twitter.com/tchochkes tchochkes.com

    Best way to get unfollowed is to give the appearance of spam. Bad bad bad. That he fixed it – good good good.

  • http://twitter.com/tchochkes tchochkes.com

    Best way to get unfollowed is to give the appearance of spam. Bad bad bad. That he fixed it – good good good.

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  • http://bigtimeteez.com/ Funny T-Shirts

    Wow, thanks for the great info Chris.

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