January 21, 2009 82 Comments

Life After the 1 Second Pitch

Miller High Life ad

In the “even Joseph Jaffe couldn’t have predicted this” column, Miller Brewing has announced that they’re going to do a series of 30 one-second advertisements for their SuperBowl spot on Feb 1.

You can view the ads here.

Brilliant idea. But then again, I’m competing with them. (No, not really).

Is it a brilliant idea? Or is it just me? And what about the CONTENT of the ad? I’m a bit, um, hmm… isn’t this 2009? Didn’t we just see change? Is anyone even a “little bit” tweaked by the portrayal of our actor? Or am I being sensitive?

Related posts:

  1. PodCamp Pitch Offer
  2. Article up at Pitch Girl
  3. Example of a Great PR Pitch
  4. Life in the Labs
  5. Life in the Clouds

ChrisBrogan.com runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

← Older Comments
  • http://twitter.com/Adgenius Rob van Alphen

    Duval Guillaume (probably the best ad agency in Belgium) already did 1 second spots for a breath mint in 2005! So no, this is not revolutionary…

    http://www.onesecond.be/
    http://www.duvalguillaume.com/

  • http://joejacobi.com/ JoeJacobi

    I like these 1 sec ads, thought they were creative, and more importantly funny. But I thought they were funny because I was already familiar with his roles in previous ads which were very funny. My familiarity with the lead character makes it work for me.

  • http://joejacobi.com/ JoeJacobi

    I like these 1 sec ads, thought they were creative, and more importantly funny. But I thought they were funny because I was already familiar with his roles in previous ads which were very funny. My familiarity with the lead character makes it work for me.

  • http://Joe.Jacobi@olympian.org Joe Jacobi

    I like these 1 sec ads, thought they were creative, and more importantly funny. But I thought they were funny because I was already familiar with his roles in previous ads which were very funny. My familiarity with the lead character makes it work for me.

  • http://www.travelinlocal.com LisaNewton

    I love it…………………..:)

  • http://www.travelinlocal.com LisaNewton

    I love it…………………..:)

  • http://www.sparkplugging.com/marketing Susan Payton, The Marketing Eg

    That’s so great! I have to blog about this. I love that the guy is just so normal. A guy who just loves his beer and wants to spread the word.

    Do you think they’ll be successful in banning the $3m ads? I think as long as corporations have money they’ll spend big, at least until New Marketing Labs gets ahold of them!

  • http://www.sparkplugging.com/marketing Susan Payton, The Marketing Eg

    That’s so great! I have to blog about this. I love that the guy is just so normal. A guy who just loves his beer and wants to spread the word.

    Do you think they’ll be successful in banning the $3m ads? I think as long as corporations have money they’ll spend big, at least until New Marketing Labs gets ahold of them!

  • http://www.sparkplugging.com/marketing Susan Payton, The Marketing Eggspert

    That’s so great! I have to blog about this. I love that the guy is just so normal. A guy who just loves his beer and wants to spread the word.

    Do you think they’ll be successful in banning the $3m ads? I think as long as corporations have money they’ll spend big, at least until New Marketing Labs gets ahold of them!

  • http://babrain.com/blog Billy Fischer

    I agree these are great. I’m kind of surprised they were able to get away with this. Excited to see how they turn out. Is this the first brand to do 1 second ads?

  • http://babrain.com/blog Billy Fischer

    I agree these are great. I’m kind of surprised they were able to get away with this. Excited to see how they turn out. Is this the first brand to do 1 second ads?

  • http://babrain.com/blog Billy Fischer

    I agree these are great. I’m kind of surprised they were able to get away with this. Excited to see how they turn out. Is this the first brand to do 1 second ads?

  • http://www.marklinder.com Mark Linder

    Innovative, fresh, catch. Gets your attention even try’s to push buttons. The content is not great but the way to manage the medium is unique and smart.

  • http://www.marklinder.com Mark Linder

    Innovative, fresh, catch. Gets your attention even try’s to push buttons. The content is not great but the way to manage the medium is unique and smart.

  • http://www.marklinder.com Mark Linder

    Innovative, fresh, catch. Gets your attention even try’s to push buttons. The content is not great but the way to manage the medium is unique and smart.

  • http://www.delawareonline.com Justin

    I can’t believe the Champagne of Beers doesn’t just sell itself.

  • http://www.delawareonline.com Justin

    I can’t believe the Champagne of Beers doesn’t just sell itself.

  • http://www.delawareonline.com Justin

    I can’t believe the Champagne of Beers doesn’t just sell itself.

  • Pingback: 1 second is all it takes | Digital Pivot

  • Katy

    I agree, this has turned into a great viral campaign! I’m going to share it on Facebook as well. And I’m wondering if the character from this ad is Tweeting? Anyone see anything related on Twitter?

  • Katy

    I agree, this has turned into a great viral campaign! I’m going to share it on Facebook as well. And I’m wondering if the character from this ad is Tweeting? Anyone see anything related on Twitter?

  • Katy

    I agree, this has turned into a great viral campaign! I’m going to share it on Facebook as well. And I’m wondering if the character from this ad is Tweeting? Anyone see anything related on Twitter?

  • http://www.momcentral.com Kara

    I really like this idea and is bringing the ridiculousness of a $3 million dollar spend on a 30-sec commercial to a broader audience. Definitely agree with a lot of comments showing a similarity to twitter. I still feel as though companies have to think differently about how they spend their ad dollars in this economy. I can’t remember a Super Bowl commercial from two years ago, but I will remember that I bought my recent jacket off Tramdock cause they engaged me through a medium I use everyday (again, twitter).

  • http://www.momcentral.com Kara

    I really like this idea and is bringing the ridiculousness of a $3 million dollar spend on a 30-sec commercial to a broader audience. Definitely agree with a lot of comments showing a similarity to twitter. I still feel as though companies have to think differently about how they spend their ad dollars in this economy. I can’t remember a Super Bowl commercial from two years ago, but I will remember that I bought my recent jacket off Tramdock cause they engaged me through a medium I use everyday (again, twitter).

  • http://www.momcentral.com Kara

    I really like this idea and is bringing the ridiculousness of a $3 million dollar spend on a 30-sec commercial to a broader audience. Definitely agree with a lot of comments showing a similarity to twitter. I still feel as though companies have to think differently about how they spend their ad dollars in this economy. I can’t remember a Super Bowl commercial from two years ago, but I will remember that I bought my recent jacket off Tramdock cause they engaged me through a medium I use everyday (again, twitter).

  • Pingback: Miller High Life Mocks Superbowl Ads. | The Marketing Eggspert

  • http://www.orbius.com C.H. Low

    Cool Idea. I did not get the content. Seems disjointed.
    Maybe 5 seconds could work better for continuity.
    Love the the out of the box thinking!

  • http://www.orbius.com C.H. Low

    Cool Idea. I did not get the content. Seems disjointed.
    Maybe 5 seconds could work better for continuity.
    Love the the out of the box thinking!

  • http://www.othersidegroup.com Kate Brodock

    Must comment on this one too Chris ;-) I think you’re asking about implicit racial issues you might sense in the commercial? I don’t get that at all from the clips. I think the reason he got cast for this MHL series in the first place is because he’s got an awesome character (boisterous, blunt, loud, no-messin’-around), and this is an extension of that. I crack up!

    Of course, maybe that’s me not bring very sensitive.

    On another note, I’ve been really interested in what companies are going to do with limited resources for the Superbowl this year…. I think this is a great idea.

  • http://www.othersidegroup.com Kate Brodock

    Must comment on this one too Chris ;-) I think you’re asking about implicit racial issues you might sense in the commercial? I don’t get that at all from the clips. I think the reason he got cast for this MHL series in the first place is because he’s got an awesome character (boisterous, blunt, loud, no-messin’-around), and this is an extension of that. I crack up!

    Of course, maybe that’s me not bring very sensitive.

    On another note, I’ve been really interested in what companies are going to do with limited resources for the Superbowl this year…. I think this is a great idea.

  • Pingback: Preparation for Superbowl Ads: Miller — Other Side Group

  • Pingback: The Day I Die

← Older Comments