June 23, 2009 72 Comments

Links Are Good Manners

pins as links Here’s a short, simple piece of etiquette: links are good manners.

If I write about Brian Clark, I should be sure to link his name, so that you can visit him and discover him. It also tells Google that I must have an opinion on Brian, and so I’m sharing a connection there. (Conversly, if I add the code “rel=”nofollow”, that tells Google that I’m providing a link, but that I’m not saying I necessarily trust what comes next. It’s how advertisements should be framed, or so I learned from Matt Cutts a few months ago.

If I write about the best WordPress theme ever, (which is an affiliate link for Chris Pearson‘s THESIS theme, then by making the linked text say “best wordpress theme,” I’m telling Google that perhaps people searching for a WordPress theme using the terms “best wordpress theme” might be served well by these links.

Links are good manners. They signal intent. They connote sharing. They help your audience connect better. Link, even if it takes a bit more time. Fair?

photo credit sidelong

Related posts:

  1. The Vital Importance of Links
  2. The Power of Links
  3. cluetrainplus10 – Links Subvert Hierarchies
  4. Encouraging Post Development and Links
  5. Great PR Manners Go a Long Way

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  • steve

    I see lots of good mannered people all the time. I also make a point of trying to go out of my way at least once a day to do something similar.
    No great heroic acts just the small acts of kindness that can mean so much.

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    I agree with you. If you link, you should allow Google to see who you've linked to, and be able to figure out why.

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    In other words, linking back to someone is showing that you care about him. The feeling of importance is what most of us are looking for.

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