Make Shareability a Priority

I have three stages to how I encourage sharing of posts on my site. Sharing, I believe, and shareability (not exactly a real word), are important for your blog (for most websites). Here’s my methodology.

Stage 1

On [], I have a lot of ways one can share. At the top and bottom of each post, I’ve got the Facebook Like functionality added:

Facebook Like

When someone pushes that little button, it sends off an instance of my post to Facebook to that person’s wall, thus giving all of that person’s followers a chance to read the post, and giving me a chance to get some new visitors. When those visitors are new, I use a plugin called WWSGD to display this to them for the first few times they visit my site:

WWSGD plugin

Thus, I encourage people to “like” something, and I encourage newcomers visiting from that action to become subscribers to my blog.

Stage 2

At the bottom of every post, I include the following:

more ways to share

I use the ShareThis plug-in, the Facebook Like Plug-in, and Tweetmeme, to give people three ways to extend out from my blog. Of these, the most used (near as my stats let me know) is the Tweetmeme button.

Stage 3

Inside Disqus, my commenting system, there are a few more ways to share and extend my community’s relationship with my post:

Disqus share options

Of these, I imagine that people most often click to subscribe to comments, as I don’t yet have accurate stats to know that for sure, but have some anecdotal evidence.

Make Shareability a Priority

If you’re hoping to grow your blogging community (and/or distribute ideas beyond your small circle), then shareability is the key factor. It should become part of your formula for how you do everything you do. Back in 2006, I coined this phrase: ” Give your ideas handles.” It’s still just as pertinent.

Oh, and be sure that you’re making good use of Creative Commons as your document licensing of choice. For instance, share your Flickr photos, please.

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  • Kathy

    So this is the plugin Chris is using on his site? If so, how did you find that out?

    I did a “View Page Source” and couldn’t find the name of the plugin listed anywhere.

  • Desarae A. Veit AKA DesaraeV

    Well you can prove time on site and if each of your posts talk about something else you can prove click throughs, but otherwise I would have to agree 150% that it does make it harder. I get the majority of my comments back from posts on Twitter, Facebook and Google Buzz. Sometimes I wish they where all under the post but at least you know someone is reading the content and enjoying it and that’s the most important part.

  • Marianna Chapman

    I support Nick, too… but here’s something… I moved the TweetMeme button to the TOP of my blog posts vs. the bottom of the post a little while ago to see if it made a difference. This after adding the Facebook Like button (accidentally) to the top and bottom of the post instead of just the bottom increased our likes. Tweet button at the top seems to get more re-tweets. Wondering if anyone else has measured something similar?

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  • John F Taylor

    Too funny Chris, I swear I was just about to email you about what you do when someone disagrees with a post. I was curious if you actually posted their comment and replied or left it off. I now have my answer obviously. I recently began using sharing on my blog and have seen results while I haven’t had the lengthy discussions you have had here readers being able to share your post is definitely a good thing!

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  • Marc Brodeur

    Chris, I like what you said and I think its in the context of forming a broad platform to slowly grow one’s blog as wide as possible. As a newbie I appreciate you sharing what you did to grow. I don’t expect to make Bill Gates like money off of it but to grow my base and improve traffic to my sight one day at a time.

  • Anonymous

    Sounds like a good strategy.

  • John Wheeler

    I’m not going to lie to you. I implemented everyone of your tips. I’m not ashamed to say, “I’m a copy-cat.”

    Thanks for consistently great Content.

  • Jamie Bull

    Great tips, but there has to be some threshold out there for how many share options are deserving of the valuable space on your site.

    I’ve seen far too many bloggers get plugin crazy and their site very closely resembles MySpace circa 2006.

    Only have as many sharing tools as you need, and not a single shiny blinking icon more than that.

  • Chris Brogan

    I love when people disagree. : )

  • Chris Brogan

    Right. I trend towards 3: tweetmeme, facebook like, and the *.* sharethis. : )

  • Chris Brogan

    But if you look, he works at a social media consultancy, so his option to disagree is also an offer to try out his service. Talking smack against one’s competitors is a big move in business (circa 1994).

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  • William Hushburn

    You gave me an idea for this one. Thank you very much.

  • William Hushburn

    You gave me an idea for this one. Thank you very much.

  • Anonymous

    Yeah, I’m trying to make my site as “shareable” as posible right now :)

  • Anonymous

    Does Facebook share work here?

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  • Door Handles

    I like this idea as a means to get an idea if your ideas and points are appreciated by other people.

  • U Iserloh

    Chris, I know this post is a few years old, but it’s still amazingly relevant. Thanks. My question: what comment plugin do you like best? I see you’re using Disqus. Have you tried Lifefyre? Are there other’s that you recommend?

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