Managing Social Presence

I’ve been thinking through my social presence, but further more, I was thinking about what it’s going to be like for a business (small or large) to manage their social presence. The thing is, there are a lot of different ways people are going at this, and not any one of them is perfect, but I like looking at what is there and then thinking about what else I’d want.

For instance, I’m a user and affiliate for the Hootsuite application. If you look at the graphic to the left, it lets you post messages and read messages from Twitter, Facebook, LinkedIn, FourSquare and elsewhere. It also lets you cook up searches in Twitter search, plus a few other things. There’s a built in link shortener (though I’d love to be able to swap out my own), which means that I get stats and tracking, too.

But what else would something like Hootsuite have to do for you to make it your standalone dashboard for managing your social presence? Here’s a small list of thoughts:

Social Presence Management Needs

• A way to listen beyond Twitter search. I need Google Blogsearch, for instance, so I can have bigger ears. Plug in Radian6 or Sysomos or similar and this would be done (for a fee).
• A blog editor. (They’ve dabbled with linking Hootsuite to WordPress.com, but this shouldn’t be that hard.
• Email marketing integration. Would love to have my stats in one place for my Blue Sky Factory account.
• Site analytics, like Google Analytics.

But What Else?

What else would you want with a presence management dashboard? What else do you need it to do for you? And what would move it past managing your own (or business) presence, and into managing relationships?

Kind of fun to think about, eh?

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