My 3 Words for 2010

3 words mindmap Setting goals is what January 1st is all about. Over the last few years, I’ve practiced something I call “my 3 words,” where I come up with three words that I use as guidance for how I should conduct my efforts in the year to come. I set goals around these three words. I build deadlines and projects around these words. They don’t have to mean anything to you, but the process might prove interesting to you, especially if you’ve found goal-setting difficult in the past.

My 3 Words: Ecosystems, Owners, Kings

I won’t explain my words in detail, because they relate to me. I’ll share a bit and then, we’ll talk about how you set your own.

Ecosystems – Every project I work on has to fit into an existing ecosystem that I’ve created. I’ve got 4 potential buckets for this: me (as in my personal life), CrossTech Group (the parent organization of my company, New Marketing Labs ), CB.C (chrisbrogan.com and related), and Human Business Works (my as yet-to-be unveiled new project, which is picking up steam). If it doesn’t make sense to what I’ve outlined for goals for each of these projects, I’m not doing in 2010.

Owners – One area I could have improved in 2009 was to help people be owners of their projects. In the ecosystems above, that means that I am not empowering people that I work with in various ways, and I seek to help them feel more ownership of what we’re working on.

Kings – You can thank Marsha Collier for this word, because of advice I received one night at dinner with her. She said that I should “be kingly” with regards to managing criticism, and that essentially meant that I needed to maintain poise and balance and charm and demeanor when dealing with life’s unpleasant moments. I’ve thought of that phrase quite often since, and have evolved it to include my business passions, and so it becomes one of my three guiding words for how I conduct myself and business in 2010.

How You Can Set Your Own Three Words

What will your 3 words be? How do you choose?

Pick three words that help you the way a lighthouse helps a ship in a storm. Give yourself a word that guides you towards a powerful new opportunity, and that keeps you focused on what comes of this year. Use these words as starting points for tangible goals, SMART goals that can be measured and have dates to accomplish tasks by. These words sit above the actual goals, and set your guiding principles in place.

The words I use have larger meaning than the word itself. If I put the word “focus” down, it would be more of a reminder of an action, and not exactly a lighthouse upon which to set my goals. In the past, for instance, in 2006, I used the words “Ask. Do. Share.” They helped me get very successful, but they weren’t entirely large enough to be a flexible planning word. So, what I’m trying to do with the words is come up with something that would take more than a sentence to describe, but that when you think about it, the ideas explode out to fill your head with thoughts of how you might want to conduct yourself.

Side note: the new book Julien and I are working on does this in its title to big effect, so you’ll see this thinking echoed a lot in coming months.

I hope you give this some thought and consider sharing your three words here. It’s been very helpful to my success over the last few years, and I predict it’ll help me navigate the complexities of my upcoming 2010, as well.

Ecosystems. Owners. Kings.

And From The Past

My 3 Words for 2009
My 3 Words for 2008
My 4 words for 2007
My 3 Words for 2006: ask. do. share.

mindmap of cb.c focus areas

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Comments

  1. Chris Brogan says:

    Live is a good one. Maybe I should do that. : )

  2. Chris Brogan says:

    Think I tweeted an answer but I love it. : )

  3. Thanks Chris, I wrote a post on it at my blog (http://www.korymathewson.com/2010/01/three-word...) also, I posted it up at 20somethingbloggers, and it created quite the discussion (http://www.20sb.net/forum/topics/three-words-fo...)

    My family likes it too. Thanks Chris!

  4. christinakatz says:

    King-ly. Okay, I get it now. Thanks for clarifying. ;) I suppose I've used the phrase queen-ly myself. So those who live in glass houses… ;)

  5. Patty Reiser says:

    My thinking, Chris was that I am going to just fly and not worry about falling or failing.

  6. I'm not sure if you saw my January 1, 2009 blog which gives credit and links back to you. (I am just learning Disqus; I don't quite get this yet.) Anyway, I would consider it an honour if you left a comment on my blog. http://www.soulsharbourrescuemission.org/blog/2... is “your” post. =)

  7. julie_k says:

    Stew — your words are evocative, unique,visual and imprint instantly. I guess my “kickassery” is going to need a little more work.

  8. Stew Shaw says:

    Thanks Julie. But don't diminish your efforts – on the contrary “kickassery” comes with plenty of imagery AND feeling (ouch!) in my opinion. Have an awesome 2010.

  9. Flow — in other words, go with the flow. Work shouldn't be a struggle and neither should life. I know if I find myself in a struggle, I'm probably going down the wrong path.

    Gratefulness — practice every day. It really, really does make a difference in mindset and in life.

    1% – Do one percent more each day.

    Thanks for your thoughtful post, Chris.

  10. Jaimey says:

    Great post Chris! I'm a sucker for any process that transforms cliché resolution lists into meaningful, thoughful statements of intention.

    I had to chew on this for a couple of days, really to keep mine from being four words instead of 3. This is my swing at it:

    Amazement – It's really easy to fall into patterns of complacency and stop seeing all of the amazing things out there in the world. Important to start from a place of wonder, I think, if we're going to cultivate successful relationships and drive innovation.

    Challenge – Challenge assumptions, challenge myself, challenge others, challenge stereotypes—publicly, privately, and in between

    Health – I was waffling between this and Focus as my third word as I'd really felt a drift and dropoff in the latter at the end of the year. But I liked Health as a larger driving intention – healthy body, healthy mind (including keeping focus), healthy communities, healthy relationships

  11. Anna says:

    The last few years I've been doing something similar to this, writing down my wishes for the year to come in different areas of my life. I've left it at that, hoping for them to come true, but forgetting about the footwork.
    I really like the idea of having three words to guide me and to filter what I do and experience through them. Thanks!
    My three words for 2010 are:
    Love. Power. Action.

  12. Thandelike says:

    I did this with you last year Chris, and reviewing those 3 words I see it worked out pretty well. (So, thanks!)

    For 2010, my 3 words:

    GLOBAL-NICHE — owning my global niche (including connecting with my true peers and feeling more at home in the world)

    TABOO — tackling hot-potato issues and helping other people talk about the mysterious hidden things that rule our lives

    INTEGRATE — bringing opposing and beneficial forces together (like more men into the feminine sphere of my group blog expat+HAREM, digital & print options for my next book, motion & stillness in mental and physical realms)

  13. Elisabeth says:

    This week, I am listening, journaling, and mulling over what may be my three words for 2010. I have never done this before and I love the process. At this point, I am leaning toward…

    PULSE :: FEARLESS :: DELIVER

    More later, as I clarify and flesh out the ideas. Thanks, Chris, for this and so much more.

  14. Dylan Duong says:

    Last year I started thinking a lot about social media and community and took a closer look at how things worked. The process felt like going down a lot of dark alleys not knowing what you will find.

    This year I’d like to examine how businesses, organizations and individuals use social media and social networks to build relationships, communities and deliver value. With a new year, new decade upon us, it’s time to change things up and plot a new course.

    I’m looking for weird ideas that might work and compelling events that reveal new opportunities.

    My 3 Words: Breathe, Stretch, Shake

    My three words are personal so they will not make any sense to anyone else but me. I won’t attempt to explain the meanings but here’s what I’m thinking.

    Breathe: Breathing is a natural process. We inhale and exhale taking in air without having to think about it.

    Stretch: To lengthen, widen, to reach or put forth, extend, to expand.

    Shake: To stir the feelings of, to move irregularly to and fro, to free oneself from, to get away from, get rid of.

    Personally, these 3 words needed to be simple, repeatable and memorable, while at the same time, not static, rigid or inflexible.

    My three reasons are as follows:

    1. What appealed to me are that the words have a larger meaning than the words themselves.
    2. Must be done consistently in order to function, grow and adapt.
    3. The potential of something magical happening given enough time, effort and patience.

    Lastly, the joy involved with learning something new and doing something that really feels right hits you right in the heart and the head. It’s a process no different than how someone would breathe, stretch or shake.

  15. I like the “ecosystems” idea very much. Consider it quietly swiped for one of my own three 2010 words. :)

  16. susanchammond says:

    Abundance to get away from the 2009 scarcity mentality.

    Focus, I am launching a new endeavor, the Advisory Board Kit and there can be no distractions.

    Responsive, taking things as they come rather than resisting what is coming.

  17. Thanks for sharing this, Chris! It's been an inspiring process to undertake. I shared my own 3 words at http://frozentruth.com/?p=1264. I have chosen quantified, simplified and intimate for mine.

  18. Dave says:

    “I am not empowering people that I work with in various ways”

    Is this a typo? If not, please explain your distinction between empowerment and ownership.

  19. readingrisa says:

    Wildness, Tribe, Reduce.
    http://readingrisa.wordpress.com/

  20. Rulik says:

    Green As the representative color of health, nature etc. to remind me i need to be in top condition and take care of myself toa chieve my goals.

    Wings, to go as far as my skills, knowledge, creativity and potential can take me.

    sponge.. To absorbe as much knowledge as i can to learn from everything, and from everybody.

  21. jamaicabob says:

    Tho, I'm late to the dance, I'd also like to say thanks for providing the inspiration. It's taken me a bit, but I've finally got my 3: Core, Content and Compound. Essentially, focus on Core competencies or responsibilities, produce and make available useful and meaningful Content and add value in a Compounding sort of way.

    My post is here: http://jamaicabob.posterous.com/3-words-core-co...

  22. Found this idea here last year and loved picking 3 words for 2009 — Create, Connect, Complete — and thinking through their meanings in my life.

    Well, I loved those words and the focus they gave me so much, I hardly wanted to pick three new ones for 2010. But I did, and I couldn't be happier with where I'm headed: Structure. Spontaneous (which evolved, after reading the various definitions of that word, to mean more than just “spur of the moment”). And Give.

    Thanks for posting about this!

  23. elisabethharneysanderspark says:

    So, after a week of processing, I have chosen…

    PULSE :: FEARLESS :: DELIVER

    What they mean to me & how they will guide me in 2010 at the Career Thought Leaders LinkedIn Group — http://bit.ly/6XP63l

    Oooh. I'm excited about 2010!

  24. robyn stein says:

    I don't believe in resolutions or chain letters, but I decided to experiment with your idea…read a bunch of responses, including Beth Kanter's and here are my words:

    Sun: illumination, giving off good energy, life, encompassing and enveloping satellites.
    Sharp: always honed, ready, thoughtfully poised and reflective, yogic in precision about mind, body and spirit
    Link: links connect, network, and work both internally and externally, but do much much more in meaningful ways

  25. jimholbrookjr says:

    Sweat: physically and mentally
    Smile: radiate positive energy
    Stroke: give good feedback, touch people

  26. Chris, you've done it now!

    Now I'm going to have to try to crystallise my thinking this way, because at the moment I have a very messy, multi-branched mind map on my blog (http://www.acidlabs.org/2010/01/13/2010-vision/) that talks about work, thinking, influence and business. While it helped to make it, I think it'd benefit from this kind of treatment.

    Anyone here want to help by looking at it?

  27. Sarah Bean says:

    Chris – this '3 words' idea has really worked to inspire both myself & my husband to focus this year, and to understand that we can't get everything right! Now all I have to do is apply it to my business & team. Thanks for the inspiration!

  28. Brian Cox says:

    I loved this post, it kept me up an extra 2 hours last night blogging about it, in short the words i chose were Leap, Build, and Presidential.

    Leap- for the ability to take risks, and make smart decisions rapidly without over thinking it.
    Build- for the community and network around me, build a bigger network and build up those included in it.
    Presidential- similar to your word Kingly it is a way to guide my actions and demeanor in a way similar to a president, calm and collected.

    If you had a moment i would love if you saw the post : 3 Words for 2010
    I cited you, Chris, for the idea. Huge fan of your blog!

  29. blainehogan says:

    Thanks for the inspiration Chris. Here is a link to my 3 words for 2010: http://www.blainehogan.com/post/336079231/my-3-...

  30. coletteellis says:

    I'm glad to see this theme continue for 2010! My three words for the year are:
    1. Kind – I intend to be more kind to myself/others
    2. Global – I intend to expand my global partnerships/relationships
    3. Joyful – I intend to express/experience joy in my encounters

    We WILL have a “kickassery” year, LOL! :)

  31. Love this idea.

    1)Will
    2)Action
    3Faith

    -Xina

  32. homeopetanxiety says:

    Your writing made me thinking of setting my 3 words. I need some time to think about it and then I will share that here.

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  36. sesli sohbet says:

    The last few years I've been doing something similar to this, writing down my wishes for the year to come in different areas of my life. I've left it at that, hoping for them to come true, but forgetting about the footwork.
    I really like the idea of having three words to guide me and to filter what I do and experience through them. Thanks!

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Trackbacks

  1. [...] for my Groundhog Day Resolutions, I’m taking an idea from Chris Brogan. Each year, Chris uses three words to guide and direct his focus for the year. For me, I chose these three [...]

  2. [...] you didn’t read my other post, I was inspired by Chris Brogan and created a three word mantra for 2010. My three words are: Deploy, Serve and Connect. I want my [...]

  3. [...] has been incubating in my head since December, when I first became aware of people doing this. (Chris Brogan and Tina Mammoser have posted their 2010 [...]

  4. [...] to make capturing the data even easier. For more on this topic, read Chris Brogan’s “three words,” Flowing Data and The Quantified Self. Other tools to look at [...]

  5. [...] instance…this post today got me thinking.  (It also served as a great big distraction as I was plenty busy at work, [...]

  6. [...] are my three words to describe my goals for 2010 (an exercise explained by Chris): 1.) Alignment 2.) Build 3.) [...]

  7. [...] the past few years new media guru Chris Brogan has practiced the “My 3 Words” exercise to guide how he conducts his many efforts in [...]

  8. [...] for 2010 By admin, on januar 2nd, 2010 Inspired by Chris Brogan, I share my keywords for [...]

  9. [...] of my three words for the year is “Stretch”. (The other two are “Less”, and [...]

  10. [...] – noted speaker – he is a gem in the industry of marketing and social media.  His THREE WORDS are a classic strategy to focus your year and I’m a big [...]

  11. [...] begin van het jaar sleutelwoorden bepaald, die uiteraard ook om terugkijken vragen. Tara Hunt en Chris Brogan legden rond de jaarwisseling uit hoe zij dat doen. Door een aantal trefwoorden te kiezen, maak je [...]

  12. [...] to live it and do it , right in those Oz books. We were inispired by Chis Brogan’s post My 3 Words for 2010 as a frame work and the Wizard of Oz to make it [...]

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