My Plans for SXSW

Are you going to be in Austin, Texas for South by Southwest? So will I. So will Justin Levy and Colin Bower from New Marketing Labs. While we’re there, I’m definitely up for business meetings with people interested in talking about upcoming projects. I don’t like making set time meetings at the event, because things are a whirlwind. That said, when we get it narrowed down to a day, we can usually do okay on getting a meeting set up.

I’m also going to be out and about for some socialization, naturally. I won’t be going to many of the parties. I just don’t like the crush of the crowds, the loud music, and the waiting in very long lines. I’ll be in the halls and the blogger’s lounge and the Pepsi area at SXSW. I’ll dip in and out of sessions. I’m speaking on Saturday the 13th with Julien at 12-something-PM. The panel is “I don’t trust you one stinkin’ bit.”

On Monday the 15th, I’ll be with Tim Hayden and others at the AT&T Conference Center for part of the day for Get Ready to Live, an event with UT Austin that will explore the future of marketing and where all this social and experience marketing stuff is going.

I’m There To Meet You

Don’t be shy. If there are lots of people, just come on up and say hi. It’s why I’m there. If you’re normally shy, PRETEND you’re not shy. Want some hints on how? Here’s my post on how to be sexier in person.

By all means, make sure you say howdy do. I’ll be there for all of Interactive. I can’t stay for the Music part. That means you have about 5 days to try and connect. I won’t see your @ messages on Twitter, but will dip into my direct messages as often as I can.

The worst thing you could possibly do is tweet me a few days later and say, ” I saw you but didn’t want to interrupt you.” That’s why I’m there. Please come say hi.

The Business Card Thing

Here’s a test. Let’s see if you remember this when we meet.

Unless you want to do business with me, don’t give me a business card. We both know how to reach each other, so unless one of us asks for one, let’s not hand them out. We tend to give out business cards because we’ve been taught this is what to do. It’s not. It’s the old way. In the old way, we just blast people with messages whenever WE need something. In the new way, you and I should only exchange cards if we’re looking to do future business. Otherwise? We roughly know how to reach each other, don’t we?

Save a card. Save the planet. Rewire the way humans do business.

Can’t Wait to See You

This event is quite social. It’s a great way to meet lots of people you haven’t seen before in person. They’re all just people, just like you. Never treat people like they’re gods and you’re there to worship. They’re all just people. The biggest names in the world that I’ve ever wanted to meet are just people. And you know what? If they ACT fancy? That’s because they’ve got low self-esteem. That’s not your issue.

Let’s say hi at the event, okay? And more interestingly, let’s think about what we can do that would have some IMPACT while we’re there.

Good?

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