Never Fall In Love With the Medium


There’s something sexy about the old way of doing things. In an age where we jot notes on our laptops and phones, we still buy journals. As digital cameras improve, we still get excited about low-tech methods of creating. Just posting this picture of a cassette tape might get someone to feel a bit sentimental about the old days of making tapes (did you ever splice any? So fun!).

Switch this mindset to how you perceive your use of social media. “I’ll never go over to Google+. I’m too into Facebook.” I’m so thrilled with that perspective. “I’ll never send email. This paper and these stamps suit me just fine.” “Cell phone? Pshaw! I’ve got this perfectly serviceable beeper.”

It’s Never the Medium. It’s the People

We seek to connect with people. We want to reach them for whatever our goal might be. It’s our effort to connect with them in a meaningful way that benefits our mutual needs that should be the goal. It’s never about the delivery mechanism.

We want what we want. Can you listen to Dr. Stephen R. Covey on cassettes? Absolutely. But if I leave those cassettes in my car (well, if my car had a tape deck), then I’m out of luck, aren’t I? With, I can download the audio file to whatever device I want, as often as I want. It’s not the medium. It’s the information.

The People Are the Goal

Who follows whom on Twitter isn’t all that interesting. What we do with those connections is why it matters. How we take our access and make something interesting happen-that is the goal.

Again, it’s not whether I follow you or not. It’s whether something I do can improve your business or goals, and it’s whether you can share something or introduce something, or riff on something, or whatever. It’s how we use the network to build a system. It’s how we make our platform shine to help others, to grow our business, and more. That’s the magic.

Is Pinterest The New Amazing Network?

It will be, for those who use it to build a relationship that goes beyond the pins. Any network is serviceable, if you learn how to interact and help people satisfy their needs.

Now, let’s make mix-tapes together, shall we? Let’s make songs of love: a love of doing better business by building stronger human relationships over whatever medium we want.

You in? runs on the Genesis Framework

Genesis Theme Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Become a StudioPress Affiliate

  • Pingback: Using Pinterest to Pump Your Platform | WordServe Water Cooler

  • Kevin Corvin

    Pinterest is really amazing network. I had no idea how easy it can be to find
    new clients and business partners until I registered. Just try it and you will
    like it forever!

  • Nick

    You should always be open to new ideas. It’s not about being finicky, it’s understanding that everything can be improved upon. To stay clenched to old ways just for nostalgia makes no sense.

    I remember when Google first gained traction and a friend told me about it. I laughed and wondered why I would ever switch from Yahoo. Oh how silly I was.

  • davinabrewer

    Wanna quip something about baskets and eggs and making an omelet. Must agree that it is the information and the content, connections and the people – provided you have access to your Audible account or their network of choice. No we shan’t buy into any one medium or network, certainly one we don’t own or control; but we must also remember we gotta play on the same field. If our customers are only willing to talk to us on Twitter but we don’t follow them back or try and move the conversation to a different network, that’s our loss. And FWIW, I’ve yet to ‘pin’ a thing.

  • Pingback: Weekly Round up of links – Facebook Timeline Edition | New Customer Workshop

  • Brittany

    Nostalgia always pulls the heart strings of people. And yes, sometimes it is hard to let go of the past, and the old way of doing things (try getting my grandma to take the brand new road in our city and she prefers the 15 minute longer drive). But the point is, with me and my grandma, we still get there (wherever that is, and probably a garage sale). So people are going to argue that the old ways work just as well, and the truth is they don’t. technology is supposed to make our lives easier. And the more emphasis we put on information and content, the easier and easier technology/different mediums will make it for us. Look at Twitter. I follow a number of different news stations who give me news in 140 characters or less. It’s incredible. And it is only going to keep evolving. That’s probably the main reason you should never get attached to a medium, it’ll be outdated as soon as I post this comment… 

  • Pingback: Weekend Update - Mar10 | @SchneiderB | Inbound marketing, technology, branding, and social media for schools

  • Prasant Naidu

    Yes its not about medium/networks its all about what you do and how you take it further. Great thoughts once again.

  • Pingback: 103 Resources For Becoming a Pinterest Expert

  • Pingback: 103 Resources For Becoming a Pinterest Expert – Social Media « Social Media and Mobile Marketing For Business

  • Pingback: Networking is about the people, not the medium | Real Lawyers Have Blogs

  • Pingback: Jangan Terjebak Dengan Medium | Bangwinissimo