New Logo

I’ve got a new logo. The incredible design team at STRESSLIMITDESIGN created it for me. They were also the people who created this logo:


I’ve rocked that for a few years now. It definitely expressed what I was getting at here at [], so I’m grateful for it.

New Logo

With my new logo, I wanted something very understated. I wanted something iconic, that could be useful in a variety of ways. My inspiration for what the guys at STRESSLIMIT did for me actually came from a bus sign in San Francisco (or some kind of route sign). I liked how it just was. It’s very functional-minded.

So, here’s the new logo (and you can see it on the header at [] as well): logo

I love the heck out of it. I wanted something very simple, and very understated, and Justin Evans at STRESSLIMITDESIGN executed it perfectly.

But that’s my take. You?

The Complaints

So far, when people are disagreeing, they’re saying that the old logo was more evocative of what I do. So, what do I do? I talk a lot? I chat a lot? I invite conversations?

That’s just it. What I do has evolved a bit. I’m the last guy in the world telling people to “join the conversation.” I think talk is great. I’m looking for more. But my logo’s not about conversation any longer.

Instead, I think of it as a route, a destination, a signpost, guidance. I think of it as a way to “tab” an experience, and then move on.

But that’s just me. It’s TOTALLY okay not to like the new logo. It’s mine. : ) runs on the Genesis Framework

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  • Debbie Ferm

    I like it. I'm a fan of simple. It's a red circle with a B in it. You could have had Harold design it:)

  • Mark Brimm

    Your name IS your personal brand. Anything that obscures your name, obscures your personal brand.

  • ambercleveland

    Chris – tell the truth you secretly love it because it is your personal “Bat Signal” : ) Btw, I put up some of the Batmobile pics we were talking about at NME10. The company I work for did this one.… and

  • Chris Brogan

    I love this. Thank you. : )

  • Chris Brogan

    Do you think I need to promote my name much more? Is Virgin called Richard Branson's Virgin?

  • Chris Brogan

    Harold did something fairly close. : )

  • Chris Brogan

    Totally fine not to like it. I really do appreciate your take. : )

  • David Murray

    I like it. Simple, clean, precise.

    B is for Brogan, that's good enough for me.

  • David Mayer

    As I read the other quotes, I'm realizing that part of my lack of connecting may also be a cultural thing. I am seeing lots of people making subway imagry references, and maybe coming from Portland, I just don't get that right away. Perhaps I would get it a lot easier if I was a New Yorker.

    Oh, and just to set the record straight, I never said I didn't like it. It is an aesthetically clean and well-balanced design. There's nothing not to like. I just like the previous one better.

  • David Mayer

    Hehe, anybody who can work in a Sesame Street reference deserves a cookie!

  • SEO Services

    The only problem that I have with it is the amount of space it wastes. You now have a chunk of blank space next to your logo in what would be considered prime website real estate.


  • John Haydon

    FYI – change your favicon.

  • Danny Brown

    Richard Branson has never traded on his name – it's always been Virgin. Not sure your point here, Chris?

    • Chris Brogan

      My point is that I’m moving the B away from having to represent only me, but that in that, it’s just a letter, an icon.

      • Danny Brown

        So you’re moving away from “brand Chris Brogan”. I get that. But what about new visitors. New (potential) clients. Your old logo had a tagline in there that explained what you were about. Now, unless I look at the browser bar, I have no idea what B Chris Brogan is about. I may even think that it’s a pitch to “be Chris Brogan”. In which case I’m thinking, uh?

        Just curious how you’re going to explain what you do in that little 5 second snapshot you have to grab your web visitors without a visible tagline (and no image of you unless you scroll down your sidebar).

  • Chris

    Like the logo Chris. But who cares? IMO–there's too much hoopla about logos anyway. Logos are just a reminder, a symbol, of people's associations with the overall brand. I'd much rather be in your shoes (i.e. substance with a metsa metsa logo in the eyes of followers vs. a kick butt logo that everyone loves but no substance behind it).

  • Chris Brogan

    I did. f5. : )

  • Chris Brogan

    Looks more like an opportunity to me. What shall I put there? : )

  • Rob Gokee

    I like the new one. (pauses) What do you mean why? I can't just say I like it and move on? Sigh. Fine.

    I like the cleanliness of the new one, something I'm appreciating more and more as we move away from Flash and sites that use every color imaginable. At this point in your career, you're recognized as a brand (at least in the circles I travel in). The new logo tells me where I am, who I'm listening to, and (indirectly) that I'm going to get my information in concise bites.

    Congrats on the new logo, sir.

  • Nikolas Allen

    As a graphic designer, I've created many a logo. During the brainstorming process, I riff on various layouts. Inevitably, I always create one version with this exact variation: Letter in a circle, sans serif font, black & red scheme.

    Why? It's Easy. Classic. Safe. Predictable. Expected.

    Is it Innovative, Clever, Memorable or Effective at conveying any type of Emotion? Nope.

    Hmm, maybe that's why none of my clients ever chose that option.

  • shannonkay

    I like the new logo. The only thing I would do differently is have the C in there, because I think of you more as “Chris” than “Brogan”, but perhaps it would be too cluttered to have two letters.

    But the best logos are simple. You understand that.

  • Nathan Hangen

    I say go with an affiliate link :)

  • greeblemonkey

    Oh boy. New logo is nice and clean, but I agree. Old logo was much, much better. Sorry. But the good news is, it's YOUR logo, tell us all to go to hell. ;)

  • Mick

    The old logo explains. This one proclaims.
    I think it's in the right direction.

  • John Haydon

    Sorry, dude. Cache was slow.

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  • Candice

    Hi Chris! I think the new logo fits perfectly with what your site is evolving into and what I think of your site – a destination.

  • Sloane Elizabeth Scott

    Love the new logo. Think it's absolutely imperative to evolve and update your brand presence. I too, don't believe that your logo has to represent you in the “literal” sense. Rather, it has to suit who you are now and your evolution. Bravo! Simple, understated and a great road sign. Sloane

  • Jasfe

    Even though the product has changed and expanded we still recognize it and are drawn to it because it has kept the same logo.

  • Jim Spencer

    a CB Radio is all about communication. What's a B Radio then?

    Logos can be just an icon that you define. That works.

    Or they can be quite intellectual or tell a story. Did you know the stripes of the IBM logo represents binary or that the FedEx logo has an arrow (its in the negative space between the E and the X) expression motion? So, for those in the know the logo tells a brand supporting story. That's a good idea.

    10-4 there good buddy ;-)

  • Skye Wentworth

    This logo is perfectly Brogan. Clean, no bull, and (as you must know) the color red is a winning color. Nice choice!

    Btw, Target also has an educational program.


  • David Paull


    As someone who recently went through the development of a new logo, I know how much thought must have gone into this. The “it doesn't communicate what you do” argument never makes sense to me. Logos aren't intended to communicate what you “do,” but rather serve as a recognizable identifier for you/your company and communicate what you're all about/what you stand for.

    Your selection has some interesting elements. The circle is “all inclusive.” The red is bold and “in your face.” The “B” is Brogan and you are the brand. And it's all very modern, clean and no-nonsense. Not sure how close those are to the notes you gave the designer, but from what I know from reading your work, it all seems to fit you well.

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  • Jackie Savi-Cannon

    I agree with you completely Chris. I think changes to logo and other design aspects reflect the dynamic flow your ideas and ability to adapt and embrace the evolution you are seeing around you. I think this is imperative to remain relevant. I think it's great.

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  • cnc lathe

    The old that is still very possible actually
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  • Mathias Kugler

    I think the old one was better because it expressed more what you're about and what you're doing. The new one could be just anything …

  • yuregininsesi

    Chris – while I liked the other logo better, for aesthetic reasons, I just love your thought process. If I just landed on your site today, this logo would do exactly what you want me to do… STOP and take a look at the tabs. The other logo got me subtly thinking I should say something here but then what? I am lost in the conversation and don't know what you are selling.

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  • Lhb2007

    Love the new typeface but something about the “B” reminds me of being pregnant. Which I suppose is not a bad thing, necessarily. I’ll get used to it. The red seems more you.

    • fred perry outlet

      Keep in mind that I am not a branding guru… but do want brand gurus to
      be the only people who can extract any meaning from your logo?

  • Arif


  • Ryanoneill02

    it makes you look more professional and show that you are serious about what you have to say, and also it is timeless and in 10 years it won’t look dated like the old logo which I would guess you got done about 3 years ago when thought bubbles and speech bubbles were a huge trend in Graphic Design.

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