I’ve got two books for you to pick up, depending on whether you’re a PR professional or a marketer looking to make use of the social web. Both are books by friends, so discount my impression a little bit, and decide for yourself. They are (amazon affiliate links) Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge, and The New Community Rules: Marketing on the Social Web, by Tamar Weinberg. Both excellent books for PR or marketing professionals.
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