August 2, 2009 28 Comments

New Must-Haves for Marketing and PR Pros

I’ve got two books for you to pick up, depending on whether you’re a PR professional or a marketer looking to make use of the social web. Both are books by friends, so discount my impression a little bit, and decide for yourself. They are (amazon affiliate links) Putting the Public Back in Public Relations by Brian Solis and Deirdre Breakenridge, and The New Community Rules: Marketing on the Social Web, by Tamar Weinberg. Both excellent books for PR or marketing professionals.

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  • http://www.deirdrebreakenridge.com/ Deirdre

    Hi Chris, thank you very much for the great review of Putting the Public Back in Public Relations. You nailed it! That's exactly what we were trying to convey in our book! So happy you liked it! The PR industry certainly has taken it's lumps. We wanted to create a book that helped to set new guidelines for PR and communications professionals.

    Also sounds like The New Community Rules is an awesome book. I will definitely check it out! Thanks for sharing :)

  • http://JoselinMane.com JoselinMane

    Chris,

    What is your preferred method of consuming books, pardon if you have already addressed this somewhere else in your blog but I couldn't find it.

    Are you a fast reader or do you use a special speed reading technique, listen to the audio book in fast mode, etc.

    Also I notice you use evernote, do you create, document and upload your notes, if you take any, to evernote for future reference?

    Thanks and see you at podcamp.

  • http://www.techipedia.com Tamar Weinberg

    Thanks Chris — I'm really honored to have you write/videocast such a great review and am super glad that you found it valuable.

  • emilycagle

    Hi Chris,

    Thanks for this interesting review.

    I've read 'Putting the Public…' and entirely agree with your review – for many, this book is playing a genuinely instrumental role in bridging the gap from 'old PR' to the 'new PR'.

    Haven't read 'The New Community Rules…' – grabbing my copy now.

    Thanks,

    Emily

  • http://twitter.com/dkasrel Deni Kasrel

    Chris, Thanks for the heads up. There are so many books out there already, and new ones coming out almost as fast as Tweets. It's good to get advice from someone who keeps up with the trends as much as you do. Meanwhile, as someone who works in PR related field, it's surely true that the game has changed dramatically, and many people still need to wake up realize this whether they want to or not.

    Wondering how you feel Solis' book differs from David Meerman Scott's New Rules for Marketing and PR, presuming you have read both.

    On another note, you made a point of noting in text about the Amazon links — it that part of Blog etiquette?

  • http://www.facebook.com/people/Surachart-Opun/1177125447 Surachart Opun

    Hi Chris,

    Thank you for good books.

  • http://treypennington.com treypennington

    Thanks for the review. Deirdre's not only an astute student/writer/teacher, she's also just a remarkable person. She'll be a guest on the Social Media Professor blogtalkradio.com program on August 11, 2009 from 11:30am to 12:00pm EST.

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  • http://twitter.com/SusieBlackmon Susie Blackmon

    Do you listen to or read new books? Appreciate your book videos. ;-)
    Trying to figure out how to get to Podcamp.

  • http://twitter.com/Davezilla Dave Linabury

    I just got this from Amazon last week. Love it, Tamar!

  • susanpayton

    I'm excited. There are so few books *for* PR pros, as most are for individuals doing their own marketing or PR. I'll be reading these, along with Trust Agents.

  • http://www.techipedia.com Tamar Weinberg

    FWIW my book is not available in audiobook. ;) Chris got a paper copy.

  • http://www.wrightplacetv.com/ Dr Wright

    Since you told us they were friends, thats all you need to do. We dont feel duped.
    Dr. Letitia Wright
    The Wright Place TV Show
    http://wrightplacetv.com
    http://www.twitter.com/drwright1

  • http://thesunnymoon.net Stajo

    If I have to choose only one and only on marketing (not PR) subject, which one should I choose?

  • benpitman

    Thanks for letting us know chris just ordering my copies now!

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  • http://www.myfacefile.com/ Rob Wilcox

    Every time I visit your blog, I find new resources to add to my tool box. The social media realm is new to me and there's always something good here for us to take away. Thanks! You're inspiring our own soon-to-be-launched blog!

  • http://www.erikflorida.com eflorida

    Chris,
    I am trying to select Brian book to buy from Amazon. I am trying to give you credit for the sale, but when I click the link, it takes me to an empty cart, or takes me to the Kindle page. I just want the book, in my cart, with your affiliate link. Is that too much to ask? Not sure if it's my account handling it wrong, or the link is bad, but you may want to check it out.

    – Erik

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  • http://www.zoombits.fr/ram/ram-mac memoire pour mac

    I really enjoyed The New Community Rules: Marketing on the Social Web book. Probably, you won't find no better book than this digital marketing reference title. I recommend for everyone who wants to get inside the web 2.0 world. I really love it..

  • http://www.zoombits.fr/ram/ram-mac memoire pour mac

    I really enjoyed The New Community Rules: Marketing on the Social Web book. Probably, you won't find no better book than this digital marketing reference title. I recommend for everyone who wants to get inside the web 2.0 world. I really love it..

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  • http://www.memorybits.co.uk/ micro sd card

    Thanks for the heads up. There are many books already out there, and new ones out as Tweets coming almost as fast. It's good with the trend remains as much as you can get advice from. Meanwhile, as someone who works in PR related areas, it is certainly true that the game has changed dramatically, and many people still need to wake up or not this what they want feeling.