October 15, 2009 99 Comments

Overnight Success 2- A Call to Arms

I have more to say about overnight success. Here’s part 2:

(can’t see it? Click here to watch it.)

I’m issuing a call to arms, a call to action. If you’re still on the fence, get in the game. What can YOU do to help others? What will YOU do with all this stuff you’ve learned? Help me by going out and finding the people around you who could use your help. Share what you know with each other. Form PodCamps and educate each other, and then get out there and embed in the important stuff that needs doing.

What say you?

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  • http://twitter.com/sharisax Shari Weiss

    Good luck Steven. “MY” generation, i.e., BabyBoomers . . . for the most part want to get on with life WITHOUT social media. But slowly AND SURELY, they will “get” that they must “get it.”

  • jason200620

    Cool blog! I commented here before, its nice to know there are still some great posts out there. Thanks for the great info. Oh and Happy Halloween! :)
    Jason
    <a href=http:women-sunglasses.com> blog

  • rob19

    Thank you for the advise and encourgement.

  • http://twitter.com/PeterFaur Peter Faur

    Thanks for all you do, Chris.

    My part, at the moment, is working with an old-line manufacturing company to get it to use a blogging platform for employee communications. Success! It's taken some time, but the idea was approved last week. Now the equally big challenge: Making sure it's done right!

    Those of us who travel for business know that every city can look the same – an airport, a hotel room, a meeting room. I'd hope that, whenever you can, you take a couple of hours to see something unique about the city. An art museum, a science museum, some quirky little neighborhood. It's relaxing, and it helps you see things in new ways.

  • stanphelps

    Thanks Chris. I appreciate the 'call to arms'. You are an inspiration. I'm about to embark on writing a book about a concept I'm extremely passionate about. It's called Marketing Lagniappe. You can check out an overview here on Slideshare:
    http://www.slideshare.net/9INCHMARKETING/market…
    I feel its unique as it addresses the importance creating a memorable experience for those who have already made it through the marketing funnel. It covers how to create positive word of mouth and word of mouse.

  • http://www.hagenhoopla.blogspot.com wendyhagen

    Here is a project to help others and lift other people up. It's not a huge one, it won't make me successful and it certainly won't make me rich. But it will definitely bless other people. Potentially a lot of people. That's success in my Book. You on board with it? http://tiny.cc/8oYE

  • http://twitter.com/thebetsy Betsy

    Jeepers, I like the call to action.

    Also timely, as I just posted (http://theliquidbetsy.com/) that action is critical to ultimate success. This was in response to Seth Godin's latest about the importance of making decisions.

    Your suggestion that there needs to be more “doing” in Social Media PR is really a good one. What I've been seeing lately coming from the Social Media PR blogs, articles, presentations, and tweets has been more academic, less practical. Could this trend toward showcasing SM theory is an attempt to legitimize the field? Thus making it more acceptable as part of an established company's marketing and PR strategy? Don't know.

    What I do know is posts based on real (business) world application, lessons learned, case studies are the most interesting and exciting. Both the successes and the failures. I can also draw from them ideas and inspiration for Inquisix, my company. It also brings to point that Social Media Marketing/PR revolution is still in early stages — where innovative ideas, new strategies, gutsy marketers, start-ups and established-companies-revamping can thrive.

    I also liked the previous “Overnight Success” post. Nothing says overnight than a bleary-eyed walk from the hotel to catch an early AM flight from one speaking engagement to the next. Glamourous.

  • moonheart009

    I commented on your overnight success part I, I do not see any option on my blogging life for overnight success. If anyone know any tips for overnight success please let me know.

  • tamivroma

    Chris,
    Haven't read in a while but this one is awesome! Ok so I listened to this one-thank you because it is much easier to walk on a tread mill and listen than it is to read. I haven't been on this treadmill in MONTHS. How appropriate that I would read/listen to this post. Just wanted to let you know, I helped a company out THIS WEEK with SEO. They were completely clueless! But I got them started!

  • christopherthiede

    Thanks!

  • http://www.facebook.com/allenmireles Allen Mireles

    Hi Chris,

    As usual, impeccable timing on your part. Your videos resonate this morning and I enjoyed reading everyone's comments too (Hi Shari!).

    What am I doing? Like so many of us, working my butt off and absorbing everything I can get my hands on, watch, read or listen to. And then sharing with anyone who will listen.

    I had an opportunity to speak to a room full of business people the other day and was thrilled at the genuine level of interest and excitement about applying this stuff for business growth.

    Yesterday in a lunch meeting with a B2B client in manufacturing had an incredible opportunity develop as we talked about how to apply social media in his industry. It was so much fun coming up with creative applications of social media that would help advance his company's goals.

    Today? Three meetings and some possible join ventures with others who share the enthusiasm and the drive to move this forward. Also, write a new post for my own blog, which is sorely neglected. And then interact with the members of my fan page, which is new and growing slowly but steadily (and I enjoy).

    Finally, I'm so grateful for your continued communications. I seem to find them and read them when I need them most. Thank you. So. Much. (And, I share your appreciation of Susan Payton's “…the unknown finally becoming known.” Well said, Susan.)

    And onward!

    ;)

  • CatPurry

    Hello Chris! I heard some of what you said about this at IZEAFest (but I was distracted by my surroundings) I heard more of what you said yesterday at BWE09 (from my laptop) streaming live from LV and it began to trouble me. Today I am back for more, on your website and again I feel physically prodded to GET OUT THERE AND JOIN THE CONVERSATION. I finally GOT IT! I realize what is missing in this picture. I am trying to write about Senior Citizens but not talking to many, I am trying to write about Grandmothering, but not meeting others of my kind. I have to leave the comfort of my office and get out there. That won't be comfortable or easy as I have cocooned myself here too long. I will be back for another prod tomorrow! Don't stop prodding, this is just what I need. THANK YOU, pc

  • http://thesuccessfulgeek.com Adam Teece

    Awesome message. I love getting away from the “social media” crowd here and there and integrating new people into it. I work with a lot of gamers, geeks and nerds that couldn't care less about twitter and such. And I do share with them how fun and how amazing it can be. I will continue to help people. Thanks for posting this Chris.

  • http://bobsoul.com/ bob soul

    overnight celebrity

  • http://twitter.com/chrislorenz Chris Lorenz

    I agree 100% on the past two videos you posted. The only way that Social Media even began being part of our toolbox is by me asking my boss if we could just try a Twitter account. We didn't ask VPs, we didn't ask legal. We just went out and did it. It took my hard work and his trust in me to push forward.

    While there is still a lot to do and we are not quite where I would like to be (though i am in the throws of finalizing a serious strategy, which should help ease that a bit.) We are out there and really the only company in the Dental Industry making an effort. Now I am working on ways to make our patient's lives better, serve them and provide them with an enjoyable online experience, that hopefully will trickle down into our offices.

    The most exciting part about it is that now there is traction, our management sees it as a viable way to improve not only patient experience but also ROI. Where in the beginning I was the web guy with the crazy ideas :)

    As always, I appreciate your hard work. You are tenacious, which is inspiring.

    Keep an eye out for us in the near future! We hope to add some real value to the social community.

    http://www.pacificdentalservices.com/blog
    @chrislorenz
    @pacificdental

  • http://www.arekibo.com/ Martin Casey

    For the past five years our company have been support a charity every year by providing internet services (strategy, web design, hosting, development etc). We enjoy the process and its great to see how we can help these organisations to develop their web presence.

    Ive just seen this….you could start today by supporting the http://beatcancereverywhere.com/ campaign. Every tweet, post etc will donate 1c to beat cancer

  • http://www.readitfor.me stevecunningham

    Chris – I hear you on the whole money/social good bit. For what it's worth, here's what I'm doing to try and “raise the bar” and get more people in the game:

    Aside from a passion for business itself, I have a huge passion for charity as our business has done work with the non-profit sector for over 20 years. The biggest wealth transfer the world has ever seen is under way – and I'm hoping I can do my small part to ensure that some of that wealth goes to good causes.

    I am doing a monthly webinar for non-profit organizations that brings together a leader in the non-profit world and the author of a business book so we can “translate” the ideas into the day-to-day activities of fundraising organizations. In November we are doing it with Beth Kanter and Tara Hunt – should be fun. The goal is to get them exposed to more diverse ideas than they would normally consider, and to have them experience social media on action.

    I think it's possible to do well and do good at the same time, for sure. Thanks for taking the time to show us that there's a lot of heavy lifting involved in becoming a success, overnight or otherwise. It's a good reminder that nothing in life, especially creating social change, is done without a lot of hard work.

  • http://www.facebook.com/profile.php?id=715030855 facebook-715030855

    Thank you for sharing your thoughts around being an overnight success via these videos. 11 years of hard work is paying off and the commitment and belief you have shown is truly inspiring. Far too many people think that things happens as quick and easy as they do on television shows. I am a personal coach focused on helping people create their dreams, live their purpose and step up to make a difference in this world. Your message about showing the reality of someone that is living that path is fantastic because its more ammo for me to share with my clients and network to further illustrate the reality of what it takes to be these apparent overnight successes. And on a personal level I am very appreciative of what you do as it helps keep me moving forward with my goals, purpose and message.

    We're all trying to live the dream and share it with as many people as we can along the way.

  • JamestheCoach

    Thank you for sharing your thoughts around being an overnight success via these videos. 11 years of hard work is paying off and the commitment and belief you have shown is truly inspiring. Far too many people think that things happens as quick and easy as they do on television shows. I am a personal coach focused on helping people create their dreams, live their purpose and step up to make a difference in this world. Your message about showing the reality of someone that is living that path is fantastic because its more ammo for me to share with my clients and network to further illustrate the reality of what it takes to be these apparent overnight successes. And on a personal level I am very appreciative of what you do as it helps keep me moving forward with my goals, purpose and message.

    We're all trying to live the dream and share it with as many people as we can along the way.

  • JamestheCoach

    Thank you for sharing your thoughts around being an overnight success via these videos. 11 years of hard work is paying off and the commitment and belief you have shown is truly inspiring. Far too many people think that things happens as quick and easy as they do on television shows. I am a personal coach focused on helping people create their dreams, live their purpose and step up to make a difference in this world. Your message about showing the reality of someone that is living that path is fantastic because its more ammo for me to share with my clients and network to further illustrate the reality of what it takes to be these apparent overnight successes. And on a personal level I am very appreciative of what you do as it helps keep me moving forward with my goals, purpose and message.

    We're all trying to live the dream and share it with as many people as we can along the way.

  • MichaelCantone

    Chis,
    Thank you once again. With all I know I have to share it. Since I was not getting the breakthrough maybe sharing will bring it to me. Sometimes it takes a Moe in the eyes to open them, yek, yek, yek…no seriously. I've been to some great events met people who were famous to me but was mostly rubbing elbows instead of getting down to do the work because in the back of my mind fear of the overnight thing was holding me back.

  • franksmythe

    You're absolutely correct. Here's my manifesto. My goal is to connect organizations, which love and believe in what they do, with customers, employees and other stakeholders who believe that message. We employ a variety of media, methods, and technologies to accomplish this, but in the end, SpaceMonkiies Media creates business value for our clients by connecting, and then supporting, relationships built on common interests.

    1.) Social Media allows us to align our client’s business model with the realities of the new economy
    2.) Develop and implement infrastructure and tools to support the model (CMS websites, blogs, web apps, widgets, social media presence, SEO etc.), and finally,
    3.) Help clients to continually improve their ability to connect with and create value for our customers.

    I'm doing this in a unique manner. Like Leo Laporte. Any thoughts Chris?

  • http://www.beginnerblogger.com/ Sarge

    I totally agree with this Chris. I'm at a point where I'm not all that comfortable financially and always think if I had that financial freedom I can then spend my day really taking all the time I want to spend helping other people out which I really want to do.

    Unfortunately I'm not in a position where I have total financial freedom. There are times I have to do things for me to support myself that others may seem selfish or that I'm ignoring them.

    It's not so much about having lots of money either, it's being a position where you are comfortable with how things are going yourself before you can be able to help others in a much stronger way.

    I just wrote a post on my blog that relates to your video (before I saw this post) – especially the part about taking action. It's all good to say you're going to do something but you've got to actually do it!

  • http://twitter.com/fabiohenri Fabio Henri

    I just read “A Message to Garcia” with my 10 year old. Self-reliance + willingness + competency + trustworthiness are principles that can't be overlooked on the road to success.We need more Emmersons, Hubbards, Mark Twains in our generation of thought leaders. Thanks Chris for the dose of reality in your post.

    “It takes 10 000 hours to craft a message and a lifetime to live it”

  • http://www.purelife-shoes.com/ Timberland shoes

    I can't agree more.

  • http://www.360degreeself.com/ Tim

    Chris:

    I know I'm getting this comment to you a few days late, but just wanted to say that I loved this video. You're right, we need to take action and get beyond just talking about social media. We need it as a tool to build important things in our world. Thanks for sharing the video…makes me realize there's a lot more hard work that goes into what all of us do.

  • http://twitter.com/klreed189 Kyle Reed

    You have sold me, lets do it now.
    I am ready to help others and be bridge that connects others to great resources.

  • http://freelancewritinggigs.com Deb Ng

    Chris, you're just one of so many people who inspired me last week. I have so many ideas, so many things to do, so many projects…and there's so much potential. I can't wait to get started.

    So after attending BWE I decided I could spare a little sidebar space and not collect on it. Thousands of people visit my blog each day, I can do something with that. Yesterday, I started reaching out to charities. I'm giving away some of that ad space for free. I'm pulling in a salary, I'm paying some bloggers and I got some space to spare, why not use my power for good and not evil?

    I'm going to continue working with writers to talk them and keep them from getting screwed. At BWE I met with some of the people who hire writers to discuss fair wages and realistic expectations. Instead of simply pontificating, I want to be part of the solution.

    Thank you for always being a part of the solution.

  • http://www.trendbites.com/ Kim

    I just posted Stephen Levy's article from Wired Magazine on Twitter's rise by the people, Mob Rule! How Users Took Over Twitter, http://www.wired.com/magazine/2009/10/ff_twitte…, to the Future Trends Group on LinkedIn. Twitter plans to hit 1 billion users by 2013: that means it's a service we ALL have to start taking seriously, now. I have at least 2 projects in the hopper, one for a product launch, one for an event, and a network I am keeping updated almost daily on the pluses of the Twitverse as well as on whatever new is coming down the pike with it.

    And this is coming from someone who less than 6 months ago made fun of it. “He who laughs first, laughs last.”

  • CoachKathyB

    Chris, I love your honesty and the urgency with which you speak about helping others to succeed by getting into action and making it our mission to achieve it. What a motivation evangelist you are!

    Thanks,
    ~Kathy

  • http://twitter.com/DesireeScales Desiree Scales

    Maybe hide the MM next time…that was too funny.

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  • pete

    You have ignited a fire in my belly! I have been listening to your 3 part video series and I'm answering your call to arms! I have been reading your book “Trust Agents” and simply trying to figure this all out and you have been a HUGE help. Not totally sure where I'm going with Social Media Networking but that's OK….I'm in it and learning….AND that is a Big Thanks to you!!

    Pete

  • PaulVetter

    Thanks Chris for the inspiration. I have one client that's just getting ready to launch on social media — after almost one year of discussions, meetings and education. Now we're ready-set-go, and it's a good feeling. Also, thanks for talking with us via Skype at the Ohio Podcamp last summer — that was a good session!

  • kristingentry

    I just sat on a panel yesterday about social media; our audience was composed of accountants and lawyers. Talk about some interesting legal challenges when it comes to social media! It was great; these guys are just on the cusp and the ones who are ready to dive in are poised to be wildly successful.

    It felt great to share this info with them; a few months back, I wrote a social media policy specifically for the accounting profession (because, through all my discussions with CPA marketers no one had an example). I've gotten great feedback and it's cool to know that some of the best CPA firms in the country are using at least a version of a policy I crafted to help them be more proactive in the social space. I had an article published on WebCPA this summer on the same topic: http://bit.ly/143qHi.

    It's so cool to be a part of this ~ thank you for all the knowledge you've help impart on me and others. This is a wild ride!

  • GreenSmithC

    Damn you Chris, there you go, knocking loose some locked up ideas in my head again! After seeing this and the third video, it just got my gears going, yes about social media, but for me, more about how we can more effectively go about being more sustainable, as people and businesses. It sure isn't about scaring the crap out of people. And yet it's not all about happy talk either.

    I had one of those “run to the keyboard” nights after this, kept on having bits and pieces come to me. It's like a volcano, many things came out, more are to come, and they need to cool and coagulate a bit before they form something solid. Meanwhile, here's a bit on what you triggered… http://www.greensmithconsulting.com/greensmith_…

  • Amy Miyamoto

    Loving your Overnight Success series Chris! I love your challenge to get in the game to take us all to the next level (beyond the basics.) That has always been the vision i have seen for the power of social media. I am pausing to reflect on how I can take my impact out there in an even bigger way.
    ;)
    Amy (@LotusAmy)

  • http://www.nextlevelblogger.com/about Christian

    This is rockin. It's connected with me, because it's so in line what how I feel about business in general. I'm new to social media and internet marketing…about 3 years in, but direct sales is my base. And in that industry I learned that work…pure hard ass work, gets it done. It ALWAYS gets it done. It makes you recession proof…it makes you invincible…but the minute you back off, your super powers can fade.

    It's always about one thing…what are you doing to help? What are you doing to improve other people's lives? Period, that's it. It's not about good press or the size of your following, and it sure as hell isn't about pagerank, etc. It's about what you're doing, on a basic, real level, to help people. If you're doing that, it doesn't matter what else you're doing.

    Success is work. Often tiring, often boring. It's being on the road when everyone else is in bed. It's finishing off email when everyone else is drinking at the bar. Success comes at a price. The reason so many never hit their potential is not that they don't have potential. They do; they're just not willing to pay the price.

  • djj1758

    Chris,

    I'm on the train and striving to get it done! I am currently only 4 posts into it, but my blog project provide tips on how to apply technology (the latest) into their life. So, no reporting of the recent tech news. I take any technology and choose a lifestyle to focus on and write it.

    So, theoretically there could be the same post subject 2 to 3 times because that specific technology I am talking about applies to many different types of lifestyles.

    If you or anyone else would like to check it out, it is called LifeNotion http://www.lifenotion.com

    And Chris if you are ever on Skype, I am usually on (djj1758).

    Best Regards and I am loving this series!

  • http://www.zoombits.co.uk/christmas-gifts xmas presents

    Love the part about quit talking and let's do something and teach people and elevate folks to that next level… I get so sick of conferences where the smart folks come together and talk. I mean, some of it is valuable, but mostly, I'd rather see hard work making it REAL and VALUABLE for those that aren't at those conferences yet. Kudos. Keep up the good work.

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  • http://twitter.com/SweetSue Susan Kuhn Frost

    My commitment is to help innovators in very small businesses and small nonprofits — the ones who do it themselves — to overcome the barriers to success in being social and transformational in their work. Social tools only make manifest the problems that are more human, strategic, and organizational in nature; the rise of social exposure and connection means these problems need to be confronted and new capacities developed or we will lose the contribution from these groups. Coupled with openness and determination, social tools can create a renaissance in which these small players go on to make an outsized contribution to the project of being human on this earth — and the individuals in them live at a higher level than they thought possible.

    These are people the world needs to succeed, to be fully human, creative, and contributing their best to the causes and entrepreneurial ventures that renew our world at its deepest level.

  • http://twitter.com/doccottle Peter Beck Kim

    Thanks for this – am pushing off to improve patient care and make healthcare reform happen in my little corner of SoCal, using lessons learned about social media, human behavior, and marketing.

    Less talking about the tools, and more using them to make nifty stuff happen. And there's a lot of “legacy code” to work through in healthcare, hoo boy.

    Keep up the good work.

  • http://twitter.com/doccottle Peter Beck Kim

    Thanks for this – am pushing off to improve patient care and make healthcare reform happen in my little corner of SoCal, using lessons learned about social media, human behavior, and marketing.

    Less talking about the tools, and more using them to make nifty stuff happen. And there's a lot of “legacy code” to work through in healthcare, hoo boy.

    Keep up the good work.

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  • http://www.memorybits.co.uk/ usb flash drive

    It's funny how many years it takes to have success overnight. I have friends in the music industry. 5-7 years after the game whenever and wherever they finally made it as a Top 40 group. They were considered overnight success. It only to try – with the right people associate failed, etc. We all took time to adjust is more powerful than we are of. Thinking collaboratively we can shift and redefine the game.

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