Peter Kim Assembles A Band for 2009 Social Media Predictions

December 15, 2008 · Comments

2009 When Peter Kim sent out the group email asking for our predictions around social media for 2009, I felt honored and daunted at the same time. I hadn’t done my homework. I hadn’t given much thought to where 2009 was going as a larger space, at least not formally, but with such a crowd being gathered, I knew I’d better catch up. The results are below. Here’s who participated in the predictions:

David Armano , Rohit Bhargava , Pete Blackshaw, Todd Defren, Jason Falls , Ann Handley , Joseph Jaffe , Charlene Li , Ben McConnell , Scott Monty , Jeremiah Owyang , Andy Sernovitz, and Greg Verdino.

Everyone’s thoughts have been assembled in this PDF. You can also read the document in-line below.

Social Media 2009

Photo credit, this lucid moment

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  • Consolidation, yes! But doors closing is a little bit of a panic attack... The largest social media in the world (IMHO) YouTube, still worths over 1 billion but it doesn't make that amount of physical money.

    Social Media is influence, not money. It's a competitor to money at its core level.
  • In my opinion, 2009 will see many more companies studying the cost of Google adwords relative to the cost of warm bodies writing blog content, building video content, building social apps, etc.

    David Armano says "2009 will prove that the Web is not powered by technology alone and that organizations will realize the importance of warm bodies and bright minds in order to successfully execute social marketing programs."

    I agree -- but the question is cost.
  • Gary
    Love the article - but regarding your point on velvet-rope social networks, what might be the advantage there? Other than a more specified audience, are there other benefits to a selective group? It's ironic as a colleague and I were just discussing this.
  • I agree with dragos. Social media is all about interaction and influence.

    Businesses are yet to recognize the importance of venturing into social media. It takes time and energy to convince clients to give it a go. They rather spend on adwords, calling it the proven method.

    Its time to, leave your comfort zone and venture out.
  • Making it easy to create social networks will certainly create more vertical and private networks. Perhaps http://buddypress.org/. May influence this.
  • Being a teacher of Social Media in 09 is going to be where the money is. There is a large opportunity for small business from banks to construction companies to harness the power of SM, but they need to be taught.
  • I agree with the idea that velvet rope social networks will take off. Gary, I think that having a specific target audience, such as entrepreneurs, will allow for better knowledge sharing and collaboration.
  • I don't think businesses will ever realize how to actually use social media to their benefit. But if they actually do realize how to use it to their benefit I think this will be the year. Our economy is really crashing so new business start ups that hit on social media and know how to act like it actual person and not a robot can definitely build something on social media.
  • Thanks for sharing this Chris!

    The consolidation in Social Media is probably not a good thing for innovation but, unavoidable. Someone's got to come up with a viable revenue model that's not dependent on becoming the next You Tube...
  • Chris, Thanks for sharing the "velvet-rope" comment. Often I am looking for creative and technical ideas for marketing and don't want to talk to everyone about it. So I tend to reach out to a select few whom I can trust.
  • I agree with most what's been said, but I also want to add that I believe (and hope) that a majority of self proclaimed social media/networking experts will be exposed as fake, repetitive, useless and plagiarists. Also, while I think that every future year will be better in this space than the one before I doubt that 2009 will be of significant change. I can see tons of M&A's taking place as well as companies simply going under. Furthermore, keep an eye out on Google and their more significant impact on social networking...they already monitor most of our online behavior and interests so why not benefit from in additionally.
  • Hi Chris,

    I was wonderful of you guys to put down your predictions for 2009 as the entire document made a very interesting read. Thanks Peter for putting it all down together.

    I too have put 10 predictions of mine on social media that I would love you to have a look

    http://windchimesindia.wordpress.com/2008/12/21...

    Looking forward to your comments

    Nimesh
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