June 29, 2010 44 Comments

Pick up Facebook Marketing – Video Book Review

It took me a little while to read my coworker, Justin Levy’s new book, Facebook Marketing: Designing Your Next Marketing Campaign (amazon affiliate link), but mostly because I’m still on the fence no the value of Facebook as a marketing tool. Justin did a great job of convincing me that I should give it another look, thanks to his work in defining everything clearly with a lot of examples. Even discounting for the bias of working with Justin, I couldn’t help but appreciate his view of Facebook, and I learned a lot from the plentiful examples in the book. If you’re going to try marketing using Facebook, you’d do well to pick up Facebook Marketing

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  • http://twitter.com/MarkoMinka Marko Minka

    Reading among the lines: What unique the book offers that I wouldn't find online on blogs, or learn from tutorials, webinars… etc?

  • http://www.grizzard.com/author/epratum/ Eric Pratum

    Clearly you approved of the book, but how do you feel it stacks up against other Facebook marketing books?

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  • http://mydarabell.com/ Dara Bell

    Not seeing alot of Facebook books, I have one on Linked In and one on Twitter but think this is good move. There are a clearly one or two tips that the early adopters can pass on that latter adopters just will not have. Easy to dismiss such for there uber niche quality, I have done.

    Boston bloggers seem to be making inroads on Facebook, Doug Haslam was talking about Facebook successes too. I will look out for this in the bookshop.

  • http://mydarabell.com/ Dara Bell

    The Afterthought
    I think knowing your way very well around one or two (social networks) could be lucurative for a person.

  • http://twitter.com/Trinity2 Trinity Lancaster

    I have the same opinion about Facebook marketing tools, but your review makes me interested in taking another look. There are so many books on Facebook its hard to know which ones are really worth the time and who has information that will have added value beyond what I already know.

  • Michael

    I'd love to hear more about your ambivalence regarding marketing and facebook. I love FB, but have an aversion to FB marketing efforts (even though I'm helping some clients do this). Maybe you could address this in more detail sometime?

  • Bite-size blogger

    Hi Chris

    Seems a somewhat ambivalent review… a book worth picking up and “putting on the shelf”…What else does the book deal with to make it worth the read and, after the reading the book, are their any new Facebook strategies you'll be trying out?

  • marklongbottom

    sounds good, all in one handy book. always remember to be flexible though people are important and currently you can find most on facebook so why not listen and talk to them there, beware though they may move [they may not too].

    as a business being real and accessible to customers, clients, fans, followers and friends will as yu know help them share your reality and beliefs. facebook is a good area to do this whether a book will help or basic instincts in relationship building can sometimes cut ut the middle man [ad agency, pr etc] and deliver you straight to the people that matter to your brand or business.

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  • http://www.websitebegin.com Joe Boyle

    Great review, Chris.

    I heard about this book earlier this morning and was thinking “Sounds like a good book!”

    Thanks for pushing me to go ahead and get it. I'll be ordering it tonight!

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  • http://lcit.co.uk/ SAP Training UK

    Good to hear these. Also video marking has become more and more easy by using facebook.

  • Scentmagic

    I have this book on order from the library – can't wait to read it! Facebook continues to baffle me – hoping this will help me sort it all out and come up with a workable marketing plan. Thanks for the review!

    laura

  • http://chrisbrogan.com Chris Brogan

    There are plenty of case studies to consider and replicate. To me, a guy who gets 20 new books a week sent to him, “put it on the shelf” is actually a compliment. It means I want it to stick around.

    Great question.

  • http://chrisbrogan.com Chris Brogan

    I didn't read very many of them. Maybe you could shoot a review after you get this one? : )

  • http://chrisbrogan.com Chris Brogan

    A collection of case studies and good information that's useful and actionable.

  • http://www.grizzard.com/author/epratum/ Eric Pratum

    I'll give it a go and let you know. If you come across any other quality books in the meantime though, I'd be happy to follow your recommendations.

  • http://twitter.com/patrckb Patrick Bartkus

    I just recommended this to a co-worker who said his wife is starting a business.

  • http://twitter.com/stevecmortgage Steve Currington

    I'm reading this book now, IS GOOD! Get it, run don't walk. Scentmagic, get a kindle or an amazon account, no need to wait on the library :)

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  • http://www.socialmediarox.blogspot.com Roxanne Rives

    I recently picked up this book. Am in the middle right now and it makes a lot of clear, helpful points.
    Thanks for the post

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