It took me a little while to read my coworker, Justin Levy’s new book, Facebook Marketing: Designing Your Next Marketing Campaign (amazon affiliate link), but mostly because I’m still on the fence no the value of Facebook as a marketing tool. Justin did a great job of convincing me that I should give it another look, thanks to his work in defining everything clearly with a lot of examples. Even discounting for the bias of working with Justin, I couldn’t help but appreciate his view of Facebook, and I learned a lot from the plentiful examples in the book. If you’re going to try marketing using Facebook, you’d do well to pick up Facebook Marketing
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