Great post by Mark Cahill about how to build more blog readership. He’s got quite a healthy action list that he intends to follow, including adding more calls to discussion to his content, where to build his social traffic, and how to better engage with social platforms. There’s lots more so read the article.
On top of what Mark has written about, I’ll add a few more ways to build relationships and grow your audience:
- Write useful posts that are worthy of social bookmarks (such that people will want to come back to them and refer to them). Bookmarks grow your connectivity.
- Make the call to subscribe VERY prominent on your blog, with simple mechanisms to subscribe.
- Add a “Subscribe to my blog” link in your email signature.
- Instead of posting blog post links on social platforms, ask a question that you mirror in the blog post, and THEN the link.
- Vary the length of your posts.
- Stay on topic for your audience, and then write posts from the perspective of your audience. Meaning, if you have the owner of an Argentinian steakhouse reading your blog, maybe you can write about how restauranteurs would use social media. (Heck, reach out to that person and recommend a guest post on your blog).
Those are just a few ideas. Tell me: what would YOU tell Mark are your best ways to grow your audience?
Photo credit, Joe Slabotnik
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