If you swing by [chrisbrogan.com], and click on any post, you’ll notice there’s a little Google +1 button at the top, alongside the Facebook Like button. Okay. It’s easy. You don’t even have to comment. You can just +1 something and move on, if you like it. It’s like jazz people snapping their fingers a few times at a good line or riff.
A +1 is a pretty nice thing, indeed. It has some potential implications to search value, or so I’m learning, but I’m not smart enough to talk about that kind of stuff. Read Search Engine Land and SEOmoz to learn about that stuff.
But then, there’s this extra step. If you +1, and you have a Google+ account, you get this nifty little box:
That means that you can share a post that you like directly into Google+, adding some comments and insights and explaining to your readership why you like the post. There are a few ways you can use this:
- Share to a private circle of one (just you) called “bookmarks” to remind you to read the post later.
- Share to a small circle of your work colleagues so that you can discuss implications to your business.
- Share to the public and curate interesting content that you find useful to the kinds of people who read your stuff.
Here’s how Google describes it:
If you can’t see the video, click here
Get Your Own Plus1 Button
Sharing is Caring
People use sharing in a few ways. If you’re the one doing the sharing, it’s a way of saying that you find interesting material and share it with those who might also find it useful. If your stuff is being shared, it’s a social signal that says that people appreciate what you’re doing. It’s also a way to tell the web what’s worth looking at and what’s not, and that means telling search engines where to look next.
Are you in the habit of sharing items socially? If you’re not tending to use the +1 or Like buttons, where do you do more of your sharing? Are you tweeting more links? Stumble Upon? What matters? And how often do you share?
For that matter, how often do you comment? Let’s practice here! If you don’t normally swing by to comment, click here and leave a note. : )
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