Reading Your RSS Feeds Is Not a Job

Unless it is. I was having a conversation with a real estate friend the other day, and he asked me where I found the time to read all the various blog articles that I read at any given time. I told him that it was part of my job to be in the know and to share useful information. He said that he sometimes couldn’t find the time. I challenged him back by asking, “Will it really improve your business, reading all those feeds?”

We read on autopilot at times. We read because consumption is part of what the web gives us in nonstop streams. We can find something to consume endlessly and never hit a wall. Sure, one site might not produce information fast enough for us, so we’ll subscribe to hundreds of sites, plus what our friends share with us, plus what Twitter shares with us, etc.

But for most of us, staying current on several dozen (or several hundred) news feeds isn’t our job. It’s a way to feel current, but it doesn’t always positively impact our decisions and plans.

How addicted are you to checking for NEW on the web? And what if you “fasted” for a few days, so that you only checked on Mondays and Thursdays or similar? What would that do to your other productive needs?

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