Search Engine Optimization

I found a few references that might be useful to you. The first two are in PDF format, so they’ll possibly ask you to download them. They belong to Google, so I’ll presume they’re clean.

Website Grader from Hubspot. This tool is a really great way of seeing how you stand with typical SEO and social engagement scoring. Start here.

Google Search Engine Optimization Starter Guide (pdf). You can use this to understand the basics behind the scenes on how search engines like Google see your website or blog.

Google’s SEO Report Card (pdf) – Useful for knowing what Google sees when they look at your site. A lot of what’s covered in here is measured by the Website Grader tool mentioned above.

WordPress SEO. If you’re using WordPress for your website or blog, this is a really useful resource. It’ll take a while to pore through, but you’ll find some value in it, for sure. My friend, Yoast, also has a WordPress SEO plugin that you might find useful.

I also use Scribe (affiliate link) to help me with my SEO on this site.

Hopefully this is helpful to you.

ChrisBrogan.com runs on the Genesis Framework

The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides you with the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.

With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

Find out more about the framework features
Check out the Genesis demo and the wide variety of child themes
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http://onecoolsite.wordpress.com timethief

Thanks for the SEO resource links. I’m one of those enigmatic followers who reads everything you publish but never comments. I’m commenting so I can thank you for your work all year round and to wish your the best of the season. May your 2011 exceed all expectations.
- http://chrisbrogan.com Chris Brogan
  
  I’m excited that you said howdy. : ) Thanks for breaking the silence.
http://www.reptileapartment.com John F Taylor

Chris that SEO Plugin by Yoast is a gift from heaven for Bloggers who are still learning what code is what etc! Thank you Yoast! what a great introduction to SEO very plainly written with out a lot of confusing language etc!
- http://www.businessdiaries.net Steven | Business Diaries
  
  Agreed, I’m digging the plug-in a lot myself.
http://www.reptileapartment.com John F Taylor

Chris that SEO Plugin by Yoast is a gift from heaven for Bloggers who are still learning what code is what etc! Thank you Yoast! what a great introduction to SEO very plainly written with out a lot of confusing language etc!
http://mttoolsonline.com/blog Kathy Nicholls

I love Hubspot’s Website Grader and have used it a lot to learn what changes I need to make in my site. It’s been fun to watch those numbers improve.
Carrie

The WordPress SEO plug-in looks cool, and I’ve been reading great user reviews on it lately. Enough to make me want to switch over to WP, I think 2011 will be the year.
http://twitter.com/MarcEdwards3 Marc Edwards

Just what I needed! Thanks!
http://www.facebook.com/profile.php?id=7915122 Joseph Putnam

Chris, these are great resources. The first website was really helpful. Thanks.
http://www.facebook.com/profile.php?id=7915122 Joseph Putnam

Chris, these are great resources. The first website was really helpful. Thanks.
http://www.DesertMountainHomesOnline.com CarmenBrodeur

Thanks for the links. I’ve used website grader in the past and always found it useful. Your article was a good reminder to do a little “check up”. It is always helpful to see how I am improving over time.
http://www.DesertMountainHomesOnline.com CarmenBrodeur

Thanks for the links. I’ve used website grader in the past and always found it useful. Your article was a good reminder to do a little “check up”. It is always helpful to see how I am improving over time.
http://www.DesertMountainHomesOnline.com CarmenBrodeur

Thanks for the links. I’ve used website grader in the past and always found it useful. Your article was a good reminder to do a little “check up”. It is always helpful to see how I am improving over time.
http://www.businessdiaries.net Steven | Business Diaries

I’m going to give Yoast’s WordPress SEO plug-in a try. It looks much more flexible and cleaner than the “All in one SEO” plug-in. Thanks for the heads up!
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http://ClimbingEveryMountain.com Mary E. Ulrich

I am always so humbled that there is so much to learn and you are so willing to share the roadmap. Thanks Chris.
http://www.arielmarketinggroup.com Amy Tobin

Great stuff Chris, as always. I use websitegrader on an almost daily basis and the rest of them are terrific. I always say that I don’t need to go back to school for a degree in Marketing – YOU are my institution of higher learning.
http://mydarabell.com/ Dara Bell

I found some of the videos of Matt Cutts on Youtube useful. He is their outgoing and relaxed SEO expert. Things like spiders made more sense when he explained it. Actually found it all SEO concepts alot easier to understand.

Hope that helps someone

Dara
http://mydarabell.com/ Dara Bell

Afterthought
I assume as he works at Google this would help you rank high on Google.
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http://twitter.com/ janlgordon

Thanks Chris, this post is packed with useful information, not only with SEO but about the info re emails sent to you and what gets your attention. Just want to tell you how much I appreciate your work, you’re really making a difference out there. I just retweeted this to my followers as this should be passed on to the community.
twitter.com/janlgordon
http://www.thewritedesignco.com/ BillionDollarBlogger

I never knew these resources existed. I’ll be using this as I start make changes to my blog. Thanks much.
http://www.thewritedesignco.com/ BillionDollarBlogger

I never knew these resources existed. I’ll be using this as I start make changes to my blog. Thanks much.
http://www.thewritedesignco.com/ BillionDollarBlogger

I never knew these resources existed. I’ll be using this as I start make changes to my blog. Thanks much.
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http://www.andrewnhem.com/ nd

Hey, this is great. I especially love that Website Grader tool.

Time to tell everyone I know. Thanks!
http://www.centraldolinux.org Daniel Oliveira

Yeah its realy helpful! This website grader is very useful!

thanks =]
http://www.centraldolinux.org Daniel Oliveira

Yeah its realy helpful! This website grader is very useful!

thanks =]
http://www.realestateactive.com/ Michael Real

Thanks Chris. I learned a lot just by accessing the website grader and downloading the pdf files from Google. It pays to know about SEO and not just rely on paid hands.
http://www.realestateactive.com/ Michael Real

Thanks Chris. I learned a lot just by accessing the website grader and downloading the pdf files from Google. It pays to know about SEO and not just rely on paid hands.
http://www.coopersbarnyard.com Frankie Cooper

These are some really good and helpful resources.
http://twitter.com/ChicGalleria Chic Galleria Mag

Thank you so much for this information. I used the Hubspot grader and was able to send the report to my webmaster so we could tweet a few things. Much appreciated!
http://twitter.com/ChicGalleria Chic Galleria Mag

Thank you so much for this information. I used the Hubspot grader and was able to send the report to my webmaster so we could tweet a few things. Much appreciated!
http://twitter.com/ChicGalleria Chic Galleria Mag

Thank you so much for this information. I used the Hubspot grader and was able to send the report to my webmaster so we could tweet a few things. Much appreciated!
http://twitter.com/ChicGalleria Chic Galleria Mag

Thank you so much for this information. I used the Hubspot grader and was able to send the report to my webmaster so we could tweet a few things. Much appreciated!
http://www.guaranteedrankings.com Sbarny84

I have found all these SEO audit tools helpful as I am fairly new to the optimising game. Thanks guys
http://www.ashamoon.com SEO Expert UK

I also find the free tool at Link Diagnosis quite helpful for seeing my own links and those of competitors.
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useful! I used to be a seoer!
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For me also its very useful.. Informative resources..
http://www.david-pires.net/ David Pires

Thanks again for this article.

I have just seen a really nice article on Mashable about the Yoast WordPress SEO Program yesterday that remind me this blog post. I am just curious to know more about Genesis Framework. Do you really need an additional SEO Plugin if you are using Genesis or is it really optimized in a way that you don’t need to add anything ? (except maybe scribe)
Anonymous

Those resources are really helpful to everyone.. Thanks for giving this pdf format also.. Excellent..
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how can i create myself as a seo expert?