December 10, 2008 70 Comments

Search is Part of Social

spyglass I was reading Darren Rowse’s post, What I Learned at Search Engine Bootcamp, and it reminded me about something that we haven’t talked about here: search is part of social media. Only, it’s the part that most people who embrace social media don’t talk much about.

Search Engine Optimization is one thing. Search Engine Marketing is another. (SEO/SEM). It’s not my role to explain it all to you here. Instead, I’m telling you something simple: get reading and get learning. Learn how the mechanics of the web impact the work you’re doing with social media.

Three Blogs to Start With:

There are plenty of others, but you can discover those.

And read Darren’s post. It will give you a taste of why you should pay attention.

We can’t just focus on the “blogging and Twitter are awesome” side, if we’re interested in advancing the performance of business communications over the web. If we’re intending to have cafe-shaped conversations, it’s our responsibility to make sure those conversations have impact.

Search is part of social.

Do you have any other resources you want to share with people?

Photo credit, Linda Aslund

Related posts:

  1. Social Media Pastor Part Two
  2. Are Blog Search Services Less Relevant Than Traditional Search
  3. Social Media is a Set Not a Part
  4. Open Source Idea – Two Way Search
  5. The “Social” in Social Software

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  • http://www.cor3team.com Mark Buchholz

    Thanks for sharing all these links. I just realised how much outdated my knowledge from some university research some years ago already is. I will follow some of the feeds recommended here to catch up a little.

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  • http://www.buzzstream.com/blog Paul May

    If people want to read about the intersection of social media, PR and SEO, they can check out our blog. Here’s a post that specifically addresses this:

    http://www.buzzstream.com/blog/seo-and-pr-are-merging.html

    There’s lots of talk among SEOs today about the fact that nothing moves the search results needle more than off-page factors, the largest of which is inbound links. The old methods of building phony links and trying to game Google just don’t work any more (and if you want to bet on anything, bet that Google will just keep getting better at sniffing out illegitimate link building strategies). So how then do you increase your inbound links in today’s environment? By creating great content and building strong relationships. Sounds like a big PR and social media strategy to me : )

  • http://www.buzzstream.com/blog Paul May

    If people want to read about the intersection of social media, PR and SEO, they can check out our blog. Here’s a post that specifically addresses this:

    http://www.buzzstream.com/blog/seo-and-pr-are-merging.html

    There’s lots of talk among SEOs today about the fact that nothing moves the search results needle more than off-page factors, the largest of which is inbound links. The old methods of building phony links and trying to game Google just don’t work any more (and if you want to bet on anything, bet that Google will just keep getting better at sniffing out illegitimate link building strategies). So how then do you increase your inbound links in today’s environment? By creating great content and building strong relationships. Sounds like a big PR and social media strategy to me : )

  • http://www.whitneyhoffman.com Whitney Hoffman

    This is exactly why we added “Searchcamp” to Podcamp Philly this year; search is a vital part of new media and social media, and something we could all know more about. And Penn is right- it’s a fundamental building block and shouldn’t be an afterthought. I’m backfilling that issue on my own sites as we speak, now that I know more.

  • http://www.whitneyhoffman.com Whitney Hoffman

    This is exactly why we added “Searchcamp” to Podcamp Philly this year; search is a vital part of new media and social media, and something we could all know more about. And Penn is right- it’s a fundamental building block and shouldn’t be an afterthought. I’m backfilling that issue on my own sites as we speak, now that I know more.

  • http://www.socialmediaexplorer.com KatFrench

    Because the copywriting aspect of SEO is probably the most accessible to most bloggers, I’d highly recommend Jill Whalen’s High Rankings site. Her approach to SEO is very content-centric.

    http://www.highrankings.com/forum/

  • http://www.socialmediaexplorer.com KatFrench

    Because the copywriting aspect of SEO is probably the most accessible to most bloggers, I’d highly recommend Jill Whalen’s High Rankings site. Her approach to SEO is very content-centric.

    http://www.highrankings.com/forum/

  • http://stevenimmons.org Steve Nimmons

    I like what AMI Software do in this space. They apply intelligence techniques on top of search, what I describe as trying to amplify the signal to noise ratio. They look for quite sophisticated correlations to try and detect emerging trends. This can lead you to the source of the conversation, and help understand where you need to be involved.

  • http://twitter.com/stevenimmons Steve Nimmons

    I like what AMI Software do in this space. They apply intelligence techniques on top of search, what I describe as trying to amplify the signal to noise ratio. They look for quite sophisticated correlations to try and detect emerging trends. This can lead you to the source of the conversation, and help understand where you need to be involved.

  • http://www.bursluyuz.biz ali paşa

    Your site is so nice. Esperially it is nice as visual.

  • http://www.bursluyuz.biz ali paşa

    Your site is so nice. Esperially it is nice as visual.

  • http://www.toprankmarketing.com Lee Odden

    People in the SEO community include as a default, certain social media channels as part of their content promotion and link building tactics.

    However, what SEOs consider “social media” is not the same as how many other marketers define it. SEOs tend to focus on whatever will give them links and traffic over building community, branding or relationships. This perspective is crystal clear by conference sessions, blog posts and forum threads on the topic within the SEO industry.

    The opportunity for many of the digital marketing, interactive, PR and advertising efforts is to consider SEO as an additional channel when creating social media strategies. In the context of content publishing, social media efforts provide crawlable content (text, media) as well as signals (links) affecting how those assets are sorted in search results.

    As the social web grows, the expectation for consumers in their information discovery and recommendation habits will increasingly involve a combination of what’s available via search and social media. Just remember, if it can be searched on, it can be optimized.

    Check out “How Does Social Media Affect Search?” for more thoughts on that.

  • http://www.toprankmarketing.com Lee Odden

    People in the SEO community include as a default, certain social media channels as part of their content promotion and link building tactics.

    However, what SEOs consider “social media” is not the same as how many other marketers define it. SEOs tend to focus on whatever will give them links and traffic over building community, branding or relationships. This perspective is crystal clear by conference sessions, blog posts and forum threads on the topic within the SEO industry.

    The opportunity for many of the digital marketing, interactive, PR and advertising efforts is to consider SEO as an additional channel when creating social media strategies. In the context of content publishing, social media efforts provide crawlable content (text, media) as well as signals (links) affecting how those assets are sorted in search results.

    As the social web grows, the expectation for consumers in their information discovery and recommendation habits will increasingly involve a combination of what’s available via search and social media. Just remember, if it can be searched on, it can be optimized.

    Check out “How Does Social Media Affect Search?” for more thoughts on that.

  • http://www.sagliklica.com Diyet

    Your site is so nice. The old methods of building phony links and trying to game Google just don’t work any more (and if you want to bet on anything, bet that Google will just keep getting better at sniffing out illegitimate link building strategies).
    I really enjoyed it and I’m starting to use some of the tactics taught in it.
    Thanks..

  • http://www.sagliklica.com Diyet

    Your site is so nice. The old methods of building phony links and trying to game Google just don’t work any more (and if you want to bet on anything, bet that Google will just keep getting better at sniffing out illegitimate link building strategies).
    I really enjoyed it and I’m starting to use some of the tactics taught in it.
    Thanks..

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  • http://www.yuregininsesi.com sesli chat

    Good point. When I post to twitter and the likes, I try to think of a key word or two that will trigger the reader to want to “search” my blog or website. So it makes sense that we should use more searching to better reach our customers. I am going to check out your references. Thanks,

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