Sky News Interviews Me

August 14, 2008 · Comments

sky news It was really great to be interviewed by Maz Nadjm for a Sky News blog. We talked about social media in general. It was doubly fun because we did the interview over Skype, but I recorded my side on my video camera. Maz then played my part on his big screen TV and stood next to it reworking the interview questions. It came off pretty decent. See it all here.

Note: I use Skitch to do screenshots. It’s cool.

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  • Interesting comments.

    Ari, I pitched Chris, because of his great social media knowledge. I read his blog and follow him on Twitter.
  • Hi Ari--

    1.) We used Skype to communicate, but I recorded my channel separately on a video. He then took that video and re-recorded his channel, eliminating Skype out of the final picture.

    2.) He asked me for the interview. Not sure why, but I'm grateful for it.

    3.) I didn't pre-write. I have no memory for words, so it would be useless. And yes, I localized the words I chose specifically because it was facing a UK audience. I'm rarely stumped on questions (not because I'm clever, but because I can talk my way into logical responses), and thanks.

    Thanks about the analogy. It's a favorite.
  • Do you mind entertaining a few questions, Chris?

    1. I'm confused by the process you illustrated above, primarily as I'm new to Skype. I did notice some edited frames. So, this wasn't filmed live but was filmed over Skype and played back as he asked questions based on your conversation?

    2. What was the process to talk with him? Who pitched who?

    3. Since you speak about social media a lot, you obviously didn't pre-write any potential answers, or did you? I loved the British verbiage, e.g. Waterstone's and pub. Was that intentional? Did any of the questions stump you? It sounded like the Web 2.0 loyalty one did though you handled it great.

    And, I enjoyed hearing your bullhorn-party hat analogy. Very nice!
  • Chris, Interesting to see the end result... nice answers to the questions. Thanks for pointing to it. Dan
  • @Sue Murphy Fair enough. No doubts about the novelty of this style. I am just questioning the position of the interviewer. BBC Click has a few interviews in this style, using Skype actually, and they try to respect some of the TV rules, even though they are in front of a computer.
  • In the "biz" this style of TV interview is called a "double-ender". This is the first Skype-based double ender I've seen - gives me some great ideas! :-)

    Good interview.
  • Shouldn't he be looking at you instead of the camera? (Most probably from profile) Poor sound quality and your image is distorted, as Skype doesn't do 16:9. Also, why YouTube, when Sky has already a flash video distribution platform?

    Nevertheless, good content. Love the way you explain things.
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