My friend, Lesley Aveyard from the UK pointed something out to me the other day when she was listing an event. The site LinkedIn doesn’t list “Social Media” as one of its vocations or categories. At first, I thought, “Well that’s odd, being that the site itself is a social network,” but then it really hit me in a different way.
Social media isn’t a vocation.
As we always say, it’s a set of tools. We know this. But sometimes, we get a little hung up in that.
I hear from people all the time telling me that they quit their job to pursue a career in social media. It scares me every time. What does that even mean? I guess when they’re saying it, they’re saying “social media” the way others say “marketing.” That makes a bit more sense.
And yet, is that what they’re really pursuing?
For example, [chrisbrogan.com] is considered a publishing project for me. I’m a publisher here, as well as community manager and marketer, I guess. But the “business” of [chrisbrogan.com] is publishing.
New Marketing Labs is a digital marketing consultancy. We build and execute strategy.
Third Tribe Marketing is a membership community.
Human Business Works is an education company.
Social media is not a vocation. It’s tools and a method.
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