You have an account on LinkedIN, one for Facebook, a Twitter and a Flickr page, not to mention the other thirty-dozenty-twenty sites out there doing social networking.
Fool With a Tool
But what value are they? How do you USE them? I know one human alive who makes the most out of every social network, and his methods suit his business very well. For the rest of us, I still predict that there’s something we can be doing better in the space of making use of these social media tools to develop further relationships.
Someone at Supernova 2007 said that most of these social apps make him think of the phrase that tools in the hands of fools make for fools with tools. Monkeys. Hammers. Right?
So, how do we take these tools and use them to, say, promote a specific action, drive a requested outcome, better develop our casting net for potential future jobs? How do we use these tools to press a virtual DIGG button and get the exposure some posts deserve?
Whatever the end goal, and maybe we make some use cases for end goals, the idea behind this project is to plumb up the pipes, and then use them to direct a certain desired action. Can we measure the results of the action? Is it sustainable? Does it have to be?
Project Lead
So when I say I want a project lead, this isn’t a job. It’s not a technology (though it could be). I want someone to volunteer their blog, a sliver of their focus, a fraction of their time, and some of their interviewing skills to finding out whether the existing social media tools, when harnessed and dashboarded, might make some kind of formidable tool in the world of drawing attention, establishing a relationship, and then driving part of the relationship’s actions towards an outcome.
Sounds like marketing. Maybe it is.
Can Jon Swanson use the same method to promote his church organization’s actions as Matthew Ebel uses to sell albums? Can these tools get me attendees to Video on the Net and get Phil Campbell a sustainable flow of business to his Internet project farm?
What ELSE can we do with this? Can we convince Jonathan Coulton to come to Boston and do a double-bill with Ebel at the PodCamp Boston2 party?
Are You In?
Beyond a lead, we’ll need people to attempt some of our stunts once we plumb things all together. I need the lead to organize, but once we get it, the “call to action” will have to be answered by SOMEONE. Is that YOU?
And what do you think about all this?
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