Spread Your Wings- Get More Retweet Action Today

birds Twitter offers a great way to get your information spread far and wide: the retweet. Simply, if you say something interesting or useful on Twitter, other users re-post the information, giving the original poster credit for the information. Some users are well known for their ability to find good information and share it. I’m thinking of @mayhemstudios and @ed, for instance. But it’s not just having good information that gets you retweeted. There are things to consider. Here are some ideas.

Making Re-Tweet Ready Posts

  • Make sure your post info has room for your original info plus a retweet. If your original post is close to 140 characters, the person retweeting has to edit your post to send it back out. Smells like work? People won’t make extra effort to retweet you if they have to edit your posts.
  • Make sure you use URL shorteners like bit.ly or is.gd or ow.ly (there are dozens) to get back more of your real estate.
  • If you’re going to tweet a URL, give folks a sense of what they’re clicking into. For instance, I use (video) or (youtube) when pointing to a YouTube video. And make sure you use (NSFW) on things that are Not Safe For Work.
  • The more helpful or entertaining your tweet, the more likely people will take an action.
  • The more jumbled with @ names and multiple urls and hashtags your tweet is, the less likely it will be retweeted.
  • People will gladly retweet causes (unless you fatigue us).
  • Starting a tweet with an @ means that a good chunk of folks won’t see it.

That’s a pretty good start to getting your re-tweet on. But you know what? There’s more.

And Now, the Bonus Round

  • Retweet other people and promote other people 15x to every 1 time of your effort.
  • Don’t tweet every damned thing you write about or do. Folks will fatigue quickly.
  • Befriend and add value to the best retweeters. It’s a live network, a human network, a give-and-take relationship.

That’s it. That’s how I do it.

What about you? How are you getting it done?

Photo credit Mike Baird

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  • http://www.go2linux.org/ Guillermo Garron

    Thanks!!, nice tips!

  • http://www.go2linux.org/ Guillermo Garron

    Do you think is better not to use hashes than using them?.. i.e. if you use them your exposure is better, but it can be bad for re-tweets as you said before.
    So what is the best way to tweet?

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  • http://twitter.com/expertetiquette Lyudmila Bloch

    It makes sense! Shortened messages get across quicker and easier. Thanks for sharing your wisdom! Have a great day!

  • http://www.digitalmediatoronto.com Jill Maloney

    “Don’t tweet every damned thing you write about or do. Folks will fatigue quickly.”

    Common sense? Maybe – but this very basic concept seems lost on a LOT of people.

    Thanks Chris for stating the obvious to to the oblivious. – seriously.

  • http://www.jermaineyoung.com Jermaine Young

    These are some great tips. I actually adopted some of these methods early on but I’m still one to actually put in the work to edit down a tweet that I think is useful information that is worth sharing. One has to be quite limber to bend through the myriad of SEO and social media hoops these days but I suppose the benefits outweigh the work so its all well worth it.

  • Jim

    I see retweeting in relation to what Jack Ma said (paraphrasing) on the Charlie Rose show. “If you think all of this information belongs to you your wrong. If you share knowledge from the framework of helping people solve real problems, then you’ll become rich beyond belief” I think an altruistic approach is the best way to Win friends and influence people on Twitter. As a self-admitted, former Troll (weren’t we all?) at one time I now see the intangible value in sharing the “wealth” via retweets.

  • http://twitter.com/AvonwithJess Jessica Shaw

    Thanks for the advice! I like the 15:1 rule!

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  • http://twitter.com/matttillotson Matt Tillotson

    How about: Be selective when Tweeting through Foursquare. There are times it works; if you’re at a big event or a new restaurant and you want to add some brief commentary. But at McDonald’s? No one cares. 

  • http://www.infomarketerszone.com Jeff Smith

    Great tips Chris – never even thought of the NSFW point, but then again when you don’t work in an office, why would :-)  Another point I have found is that balance posts with links (which people tend to retweet less – especially if they appear to be promotional) against those that do not have links. 
     
    Chris, do you notice any time of day differences in likelihood of retweet or reply activity?
     
    Jeff

  • http://www.infomarketerszone.com Jeff Smith

    Great tips Chris – never even thought of the NSFW point, but then again when you don’t work in an office, why would :-)  Another point I have found is that balance posts with links (which people tend to retweet less – especially if they appear to be promotional) against those that do not have links. 
     
    Chris, do you notice any time of day differences in likelihood of retweet or reply activity?
     
    Jeff

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  • Technology Tester

    Follow me here @6lyrics for the celebrities gossips, Thanks :)

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