Dear people trying to sell me on something new: stop humping my leg. You know what I mean. You’ve seen dogs do this, right? That’s what it feels like when you jump on me breathlessly to share your new product or service when you don’t really much know whether I’m the right guy for your services.
I was recently leg-humped at Web 2.0 Expo, by someone I like, and who I think is smart and has a lot of good potential. The thing is, I politely declined a demo, and he persisted. Immediately, I shifted to my back foot. I felt defensive. I rolled up my interest and tucked it away.
This is a relationship. Everything is a relationship. Even if it’s on the transactional side of the spectrum, it’s a relationship. Think of it that way. Think of the protocols of getting into the better parts of a relationship. Julien and I wrote Trust Agents as part of the antidote to doing this the wrong way.
Simply: If you hump my leg, you risk screwing yourself.
Photo credit Tanais Fox
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