Check your last 10 blog posts, your last 10 tweets. Are they all about you. Are they all about your products, your services, whatever it is you’re pushing? How many are about you versus those that are about others (either directly about them or empowering them)?
I just went to a few blogs in a row to get a sense of it. Here are some of the ratios I saw, with self-referential in the left, and about others in the right:
* 9:1 (not saying who)
* 1:9 (my blog)
* 0:10 (Christopher S. Penn wins most selfless).
* 0:10 (Julien Smith is the same.)
* 1:9 (Brian Clark).
Those were just a few I checked out. Most were heavily weighted towards talking about others (though often citing examples from our own perspective). But when I go look at corporate blogs, and/or less focused blogs, the ratio changed a great deal.
How does your blog stack up? How do your tweets stack up? How much are you promoting others?
Photo credit visualpanic




Pingback: Stop Talking About Yourself « TwentyFeet Blog – Check your Track!
Pingback: Social Media Marketing - Blog
Pingback: 5 Mistakes the Music Industry has Made With Social Media | Hans Erik
Pingback: The 10 Best Personal Branding Articles of March 2010 — Personal Branding 101
Pingback: 10 Things I Love about Chris Brogan
Pingback: Five Fun Blog Traffic Improvements | Who is Andy Warner?
Pingback: PersonalBranding101.com – The 10 Best Personal Branding Articles of March 2010
Pingback: Develop Your Personal Marketing Strategy: 15 Must-Read Personal Branding Articles | Brand-Yourself.com Blog