So, this is about Chip and Dan Heath’s really amazing new book, Switch: How to Change Things When Change Is Hard (amazon affiliate link). It’s the best book about understanding the mechanics and switches of change that I’ve ever read. I loved MADE TO STICK, by the Brothers Heath, and this book is like that, only even better. The book has LOTS of how-to baked into it, and by the end, you’ll be re-assessing all kinds of projects in your life. Total must-buy. Here’s my review:
Direct link to the video
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