Content marketing has an opportunity, should you decide to take it. Instead of going the route of old marketing, you who create content with the intent of building business relationships could try going the route of being honest, being genuine, being human. It’s no more difficult than the alternative: crafting something that’s dishonest but perhaps shinier. The thing is, if you start with honest and genuine, there’s a chance that people will give you extra points for it, in the longer run.
In a recent post, Seth Godin offers some storytelling suggestions, and the best of it is at the bottom of the post:
Start with the truth.