The Big Push

August 17, 2009 · Comments

Trust Agents This will probably be the most self-promoting post I’ve ever written. Skip it, if you want. I’d understand.

The time has come. I have a favor to ask. If you’re interested in our book, if you support all that I’ve given you over the past several years, if you want to buy a friend (or an entire small village) a gift, I’d like to request that you buy Trust Agents from your favorite online source. This request itself is a social media experiment in trust (or I’m just asking you to buy books).

My Request to You

Over the years, I’ve done what I can to be helpful to as many people as humanly possible, without ever asking for much in return. It’s the right way to do it. But now, I’m asking for your support.

If you can buy a copy of Trust Agents (or if you’re an institution, feel free to buy in bulk at a discount), we’d appreciate the heck out of that. (We = me and Julien).

Here’s the exact needle we have to move: 768. We need 768 more sales between now and Saturday night. That’s a lot of books, but I’m only asking you to buy one. (Well, if you’re a company, I’m asking you to buy hundreds.)

Now, if that didn’t move you (and I hope that it did), I have an offer for some of my business friends and organizations:

Special Offer

I’ll limit this to five total offers and you’ll have to show a screen cap of the confirmed order to prove it: If you purchase 200 copies of Trust Agents, I’ll fly out and spend a half day with your organization for free. I’ll let you know right now that my consulting rate is far more than the price of 200 books, so it’s a pretty darned good deal, so this might be the chance for a two-fer. You can give your group some books, and you can get specific consultation about how your organization can use online tools to be human at a distance and deliver business value.

How Else to Help

Times are tough. We know. You might not be able to pick up a copy right now. If you believe there’s value in what we’ve written, and if you know a few folks who might want more information about the book, I’m asking you to encourage your audience to check it out. I’ve thought of three ways to do it:

1.) Tweet a link to http://bit.ly/buy-ta (this shows where to buy the book)
2.) Write a blog post and link to http://bit.ly/buy-ta (maybe explaining why you think the book would appeal to your audience.
3.) Or send us well wishes.

In all cases, this is the only time that I’ll make such a blatant and self-serving request in this way. I’ll promote the book over the next several months, but will keep that down to a gentle background hum. This one’s the biggie, friends. I want very much to have a chance at success with this book, and you are my key to that. ALL the credit I’ve saved up with you over the years, I’m asking for a little loan of your trust and support today.

Can you help?

If you walk into bookstores in the next week, please ask if they have a copy of Trust Agents by Brogan and Smith. It’ll give them the sense that people will want it. And hey, buy someone else’s awesome book. I review new ones every week. : )

Consider pre-ordering Trust Agents and supporting Chris and Julien Smith:

Trust Agents

Want to put a badge up on your site? I made two. Just copy this code into your sidebar or into a post:

To get this graphic:
Trust Agents

Copy/paste this code:

<a href=”http://bit.ly/buy-ta”><img src=”http://www.chrisbrogan.com/img/tacoversmall.jpg” alt=”Trust Agents”></a>

OR

To get this graphic:

Trust Agents

Copy/paste this code:

<a href=”http://bit.ly/buy-ta”><img src=”http://www.chrisbrogan.com/img/tasupport.jpg” alt=”Trust Agents”></a>

And truly, as always, thanks. Thank you for everything. Thank you even if you don’t buy a single book. I’m just glad you’re part of the story.

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  • marketyourstartup
    I am a regular reader of your blog and as soon as my amazon coupon gets here, I will buy a copy! Wish you good luck to sell the remaining 768 books (but why not 745?)!

    Maria
    www.MarketYourStartup.com
  • bks2plz
    I am a new author and I would like to get your review of my new fantasy book. It has just been released on Amazon and Barnes & Nobles.

    Synopsis: On their way home from baseball tryouts, Brad Colby and his two sons are involved in a terrible car accident that leaves six-year-old Pete in a coma. When Pete awakens, the family is crushed to learn that he is paralyzed.

    Meanwhile, Pete’s eight-year-old brother, Jason, has been having powerful dreams that lead him to a mysterious realm known as DreamWorld. Jason discovers that all of his desires can come true in DreamWorld, but the time is fast approaching when he will have to choose between his two worlds.

    And when more devastating news strikes at the heart of the Colby family, Jason and Pete set out on a desperate attempt to find the Gateway to DreamWorld and save their family. With time running out on their dangerous path, will Jason and Pete’s fear of the Unknown keep them from reaching the paradise of their dreams?
    Brenda Estacio
  • Sounds great, except that I don't read much fantasy, nor do I review it. You might try BooksontheNightstand.com , who do such reviews.
  • jonnop
    Just getting mine now. Good to see so many 5 star reviews on Amazon. Way to go guys!

    @jonnop
    http://jpintranet.blogspot.com/
  • Freya
    Hi Chris

    I have tweeted about 'Trust Agents' and will do so again. I can't buy the book right now but It's on my wishlist... soon maybe :)

    Best of luck with the book. Is there an excerpt I can read?

    Love your posts, its easy to relate to them and learn :) Thanks

    Cheers
    Freya
  • Chris and Julien, Congrats to both of you. Not only did I order the books - surprisingly they have already been delivered :)

    I loved the "Trust Agents" talk at SOBCon and I am sure all of us will totally enjoy the book.

    Here's to all the success!

    Best,
    Raj
  • Hey folks - to fix the "Trust Agents" widget, take a look at the code. There are too many sets of quotation marks; remove the extra ones and the code should display properly for you.
  • Hey Seafarer,

    Ta for you help, however do not know which quotation marks to remove, please assist.
    Maybe you would re-write both codes for those who wish to post on their sites / blogs,

    Thanks you again for your support,

    Cheers

    Michele (@maxOz)
    http://www.maxoz.com.au
  • Jake Duke
    Good thing you didn't tell all the little Trust Agent soldiers to smooch a rattlesnake. Emergency rooms would be full.
  • Bought mine from London (from your link to bookdepository) hope it's not too late! Your 50 ways to use Social Media is very helpful... and I'm sure your book will be a great asset too, so it's not much to 'helping' you but learning from you :)
  • m
    Chris,

    I just wanted to congratulate you on the new book and say I'm planning on picking up a copy sometime in the near future from Amazon.

    Best of luck!

    mike
  • Can't wait to read Trust Agents Chris. I've learned so much from your blog and you've been so kind, that I'm buying 11 and giving 10 away on Twitter tomorrow!

    I'd love to hear everyone's suggestions to create the max Twitter buzz for the "TA Giveaway"

    -How would you tweet it?
    -What should the criteria to win one be?
  • tegbrar
    Hi Chris,
    Congratulations to you and Julien. First of all you are a pioneer, I have learned so much from you! If your posts are any indication, Trust agents will no doubt be a masterpiece!
    My office is located close to a Chapters here in Vancouver (Canada), I will pick up a copy, make sure they have and keep it in stock.
    All the best and keep up the great work!
    Teg Brar (Swiss Hospitality Training)
  • Jim Lenahan
    Hey Chris ... Congrats on the book. I just talked you up on my Facebook page. Much success to follow from that endorsement, I'm sure.
  • brilliantvideo
    Chris, I will certainly read your book, and I wish you and Julien Smith lots of success. I hope your book is a huge hit.

    Congratulations

    Skip Bensley
  • Chris,

    I contacted you on Twitter and you said you would hold the 2/4/10 date for me as long as I send you a receipt with this weeks date on it. Are you okay with being a keynote speaker for our KC/IABC Business Communicators Summit (expecting 250+) instead of consulting our organization as you stated in your special offer? If so, I'll purchase the books today and see you in February! Please let me know. Thanks!

    Amy Stewart
  • Unsure how I got to this page (followed a tweet, maybe?), but the book seems interesting. My issue is that after clicking and reading through three different dedicated links, I still don't see a decent summary or sales pitch. Just sales pushes. I suspect you would benefit from adding a description to any of your sales materials.

    As someone who knows nothing of you or your work, that you hadn't considered this as necessary honestly leaves me a bit skeptical of your ability to advise on social media, and less likely to buy the book (though I probably will anyway.)
  • Ben, if you're unsure of Chris' ability to advise on social media, let me refer you to the 100 or so folks who have commented on this post supporting him :)
  • Retweeted and off to Amazon to buy -- sounds like a great book!
  • I'm hoping to curl up with my copy soon. And your day rate is $4,990? I'm doing something wrong :)
  • can someone point me to an actual review of the book prior to my buying it? I don't know Chris Brogan and I am not ready to buy based on a bunch of RTs.
    Who has read it? Who got advanced copies and has reviewed it honestly, anyone?
    thanks,
    AL
  • tegbrar
    Hello Allyn,
    Good comment, I am an instructor living in Vancouver and have done a fair amount of research on the subject. I have been following Chris's blog posts and if they were to be amalgamated would make excellent texts in themselves. So be assured that this is an outstanding investment.
    Teg Brar
    Swiss Hospitality Training
  • Guest
    Hello Chris,

    Would love to assist, by placing badge on my site, however have tried both codes and they don't seem to be correct. Please check and let me know.

    Also wanted to know if I purchase 200 copies of 'Trust Agents' would you truly fly out to the land of Oz for a half a day?

    Take care, wishing lots of luck and continued success,

    Cheers

    Michele Smorgon
  • johnarleth
    I bought mine by pre-ordering weeks ago and have now read half. It's worth the $. No, I'm not related, don't know them and they darn sure don't know me. I really like them and the book. It's the first hard copy book I've bought since I bought my Kindle, excepting children's books for my 5 year old daughter.
  • Hello Chris,

    How are you doing?

    I've tried to place codes on my website (tried both) and they don't present correctly.

    I would love to assist, please check and reissue new codes so I may be able to utilise.

    If i was to take you up on your offer and buy 200 copies of your book, would you really fly out to Australia?

    Take care, looking forward to your success

    Cheers

    Michele
  • Dear Chris,

    I am happy and eager to help, but having a little technical problem: I have tried several times to add the Trust Agents graphic/badge to my website (running on Thesis btw) but all that appears is the word 'trust in plain blue type.
    No graphic.

    I tried both of the codes you listed with the same result. Is anyone else having this problem, or is it just me?
  • Dear Chris,

    I am happy and eager to help, but having a little technical problem: I have tried several times to add the Trust Agents graphic/badge to my website (running on Thesis btw) but all that appears is the word 'trust in plain blue type.
    No graphic.

    I tried both of the codes you listed with the same result. Is anyone else having this problem, or is it just me?
  • I can't even follow the 100 or so people on my twitter account.
  • tavla
    Hii Criss...Congrats on your effort. done and done...
    hale
  • Tweeting it, blogging it, reading it. I've been waiting for this book and am very excited about what it teaches.
  • brianholderread
    I purchased Trust Agents today along with a few other titles I was turned on to at BlogIndiana '09. Your keynote session was great. Trust Agents is definitely the first out of the stack I'm going to read when they show up on my doorstep.

    Good luck on the 768.
  • Just bought it now. Looking forward to digging into it!!
  • Hi Chris,

    I bought you book today. I posted it on my LinkedIn page, it's in my Amazon bookstore and I'll review it and blog about it once I read it. I'll share the love by telling my corporate customers all about it.

    Congrats to you and Julien for getting your message to the world!
  • jerrannacannady
    DEAL OF THE DAY!!! For only $3,436.64, your company can have @ChrisBrogan on-site consulting on social media + 200 Trust Agent books!
  • jerrannacannady
    DEAL OF THE DAY!!! For only $3,436.64, your company can have @ChrisBrogan on-site consulting on social media + 200 Trust Agent books!
  • I am ordering my copy today. It sounds like you are really teaching how to practice courtesy, knowledge-gathering and integrity in business and marketing.
  • All right, I just bought the book. Waiting for shipping ...Now what? This better be good!!! : ) Worth the $17?
  • Sue
    I really enjoy your blogs and your tweets on Twitter. You share so much about Social Media and to it in such a way that's it's entertaining as well as knowledgeable. I have ordered your book. Can't wait for it to arrive so I can dig in and start reading.
  • rainy124
    Hi! its a good commercial site and the site which can be present so many innovative ideas and informative tips which is good enough,Thank you,keep post cont......
  • Cool, thanks Nancy. I'll pre-order in Borders on my way in to work today as a birthday present to myself. Looking forward to it.
  • dyle_stoddard
    Looking forward to a great Read! Thanks for all of your insight and willingness to share. I will be putting out the word on your book!
  • Wow..I didn't see this post until just now when @johnbattelle tweeted to support you. Today I had a bit of a mini meltdown- stress about a deal that fell apart. Then my son was bugging me to order his school books, one of which I had to order on Amazon..so as I was about to press order, & at last minute I decided to add your book to my shopping cart. I have been wanting to since you announced it..but you know..life gets in the way..I'm really glad that I happened to do it today..it's OK to ask..as they say..ask and you shall receive;-). Cheers to your success!
  • Chris I'm proud to buy your new book. You are one of the few voices that I consider to be authentic and indispensable. I've learned a ton from you and I'm recommending your book via Twitter and Facebook.

    Question - Could you recommend one other book on new media/social media? I'm looking for something you consider a must read. I just finished Groundswell and I need to add 1 more book to my cart. Thanks in advance and please keep up the great work.
  • just bought this tonight! i feel like it can help me in my job and of course in all my future position. can't wait to get started on it.
  • Got my copy at Affiliate Summit East, and have been really enjoying the read. If you're on the fence, I'd recommend picking it up. Lots of good information and insights.

    Congrats Chris and Julien! Best of luck :)

    -Amanda
    Keyword: Awesome
  • but chris, no direct link to any purchase sites on the blog post itself? that had to be intentional -- but i don't understand the reasoning....i'm gonna go get a copy at amazon, but for my two cents a couple of live purchase links on this post might go a long way!
  • Chris,

    Since I first came across your blog and since we first met, you've been nothing but helpful. Taking time out of your day to deliver new content to the masses, respond to an email or two for me here and there, answer a question or offer words of advice, respond to a tweet or private DM... You give and you give...

    I want you to know that I appreciate you for each and every one of those moments and that I appreciate your contribution here. Congratulations to both you and Julien and just so you know, you definitely have a supporter here! I'll be purchasing a few copies and am very much looking forward to reading it!

    CONGRATULATIONS!!!
  • Congratulations to you and Julien, Chris!! I just ordered my copy and I'm looking forward to diving in...

    Beth Harte
    Community Manager, MarketingProfs
    @bethharte
  • NancyPreston
    just pre-ordered from Amazon Germany. hope that counts!
  • Hey Chris,

    Are you doing a book tour for Trust Agents? I'd love to have my copy signed (and I think others might as well)!
  • You've been on my LinkedIn "Books I am reading"...as next on my list!-
    For those one a budget don't forget to request it at your public library; for free use for years to come!
  • I will be ordering from my own account so that you will come to talk to the Social Media Club Nashville. I am counting on selling the books.:)
  • It's a long way (to reach Europe)
    Items shipped on August 14, 2009:
    Delivery estimate: September 19, 2009

    But it's the price to pay to read you ...

    I appreciate what you do, thanks a lot !

    ;-)
  • The book is there (24 august) ...

    Seems that time has been shortened !

    Time to read it now.

    Thanks Chris.

    :-)
  • scotttownsend
    Love the stuff you do. Bought a copy today for the business I work for.
  • Good luck, Chris, and I'm happy to help! What does the 768 number mean? I'm intrigued.
  • It's a sales goal. Somewhere close to 1000 all landed within 1 week. Because of the bulk orders, I knew we could move the needle with some individual pickups. It's all voodoo. That's what I've learned.
  • BryanPerson
    Just ordered my copy of the book this afternoon. One suggestion for your promotional efforts: In addition to the web badges, how about a few photos of you and Julien that we might also/instead add to our blog posts about the book? :)
  • http://www.letmeflickrthatforyou.com <-- we have TONS of photos for you. : )
  • BryanPerson
    Busted link? I did a CC search for you guys on Flickr and found a goofy enough one; I'm just thinking you should serve 'em up on a silver platter for us :)
  • I wish I could afford it right now but it isn't in the cards. If something good happens soon then maybe I can buy one!! I am confident you will make your mark! Your book's message has been approved by Seth Godin already!
  • No worries, Jamie. I'm just glad you're a part of the game. : )
  • I'm all over it - my copy is in the mail. I'll also tweet your link this week.
  • Jason
    "This will probably be the most self-promoting post I’ve ever written"

    Poor grammar.
  • Thanks, Grammar Police! What's the proper grammar?

    Here's one:

    "Your comment is really useful."

    Is that good grammar?
  • Just pre-ordered your book from Amazon.co.uk. Congrats to you and Julien.
  • Thank you so much, Christine. : )
  • After receiving great free advice on your blog for more than a year I am happy to support you in this small way. Really, $16.47 (the Amazon price) is a bit of a joke when I consider all the value I have received from your blog. Be interested to see how this social media experiment goes. My guess is you will have met your number before the end of today. Keep up the great work.
  • Well hey, don't let me stop you. Buy 200 more and I'll come visit. : )
  • Pre-ordered Trust Agents and Amazon notified me today that it was being shipped!! can't wait!
  • Awesome!
  • markpmsg
    Chris:

    Congrats on your effort. I look forward to reading your book. I cannot pre-order the Kindle edition, it appears, but I will be downloading it on the 24th.

    Thanks for your insight and enthusiasm. I can't wait for the sequel! :)

    Mark
  • I am SO happy for this. : )
  • Lemi4
    Suddenly thought of "futile marketing"... not futile marketing, "futile marketing"... You guys figure it out etc. ;)
  • Ted
    Chris,

    I've enjoyed your website for a long time, and when I saw this post I went over to Amazon and made the purchase. I'm building a class right now for law students about things they don't learn in law school, and one segment deals with establishing and building trust. I will be in touch, if possible, to speak more with you about this. In the meantime, I look forward to a good read. If the book is like your website, I'm sure I'll be satisfied with my purchase
  • If you love it, let me know. There are institutional sales, obviously. : )
  • I need to know that you would come to Nashville.This is coming out of my personal account. What would be the discount?
    Christine
  • Chris,

    I just ordered from my local bookseller. They don't have it yet, but will be getting it as soon as available. Don't know if it will count towards your 768 - hope so - but I gotta support my local peeps.

    Best of luck to you. I know the excitement and anticipation you're feeling.

    Cheers!
    Phil
  • I will buy 200 books if you come to Nashville, TN
  • Of course I'll come to Nashville!

    I have no idea the discount, but if you check on 800ceoread.com - http://bit.ly/ta-800ceo , you'll see before you have to buy.

    Nashville rocks!
  • Ok. It's my money and I feel strongly that I can sell 200 books. I will see
    about getting the order placed.
  • can you email me? - blog at chrisbrogan dot com
  • Email did not go through christine@christinetaylor.biz
  • I will be buying the book regardless, but one word of advice... When asking us to spend money to buy your book, at least give us a few lines about WHY we should buy it (not because it's a favor, but because we'll learn X, understand Y, etc).

    Good luck and I can't wait to read it!
  • Hi Brian--

    I can write really good copy like anyone. I wrote a personal request because that's exactly the point. The point is that I'm asking for a favor and not for a sale. It ENDS in a sale, but the favor is that you buy it.

    If you go to http://www.trustagent.com , you'll see reasons why you think it's useful.
  • Congrats both of you! Just bought a copy.
  • Thank you!
  • RT on my account and got 3 friends to do likewise!
  • jameystegmaier
    Chris, I just hopped over to Amazon.com to see what the Kindle price on the book is, and I discovered that it's not yet available on the Kindle. I've only been reading your blog for about a month, so you may have delved into the Kindle discussion before, but I was wondering if--and when--you plan to make the book available in that format. Thanks!
  • Kindle will be out after the 24h. THanks. : )
  • michaelcalienes
    i feel the earth moving -- shit there it goes again -- must be another amazon sale :)
  • Tweet TRUST AGENTS, guys. Usually most of the sales of book are in the first month. Help Chris catch the buzz.
  • Congrats, Chris - Can't wait to get my copy! Clearly writing this book was a labor or love. Do you feel like you just gave birth? =) When's the audio coming out?
  • Audio is a week after the 24th. Thanks. : )
  • Hey Chris,

    You know we're definitely interested in being part of this story, but we're keeping it under wraps until the official launch date next Monday, August 24th.

    Looking forward to being part of the first week's sales success.

    Daniel
  • Hi Chris. Congrats! Ordering copies now. Our social media seminar on 8.27 will help spread the word about Trust Agents. www.denmarktheagency.com
  • Hey Chris, I will buy it via http://bit.ly/13Hhl8 - South African website - hope it still counts... Can't wait to read it :)
  • Chris, even though we've never met in person, I feel like we have through others who recommended you and your Tweets. I've ordered your book and am eagerly awaiting its arrival. Keep up the great work and look forward to seeing more of your projects! Be well and best wishes!
  • Thanks so very much!
  • susanpayton
    Done. All you have to do is ask, Chris. I know you hate self promotion but you should know by now that your audience believes in you.

    Why do you have to sell 768? is that the number you set up for a social experiment or will they flog you if you don't sell that??
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