The Big Push

August 17, 2009 · Comments

Trust Agents This will probably be the most self-promoting post I’ve ever written. Skip it, if you want. I’d understand.

The time has come. I have a favor to ask. If you’re interested in our book, if you support all that I’ve given you over the past several years, if you want to buy a friend (or an entire small village) a gift, I’d like to request that you buy Trust Agents from your favorite online source. This request itself is a social media experiment in trust (or I’m just asking you to buy books).

My Request to You

Over the years, I’ve done what I can to be helpful to as many people as humanly possible, without ever asking for much in return. It’s the right way to do it. But now, I’m asking for your support.

If you can buy a copy of Trust Agents (or if you’re an institution, feel free to buy in bulk at a discount), we’d appreciate the heck out of that. (We = me and Julien).

Here’s the exact needle we have to move: 768. We need 768 more sales between now and Saturday night. That’s a lot of books, but I’m only asking you to buy one. (Well, if you’re a company, I’m asking you to buy hundreds.)

Now, if that didn’t move you (and I hope that it did), I have an offer for some of my business friends and organizations:

Special Offer

I’ll limit this to five total offers and you’ll have to show a screen cap of the confirmed order to prove it: If you purchase 200 copies of Trust Agents, I’ll fly out and spend a half day with your organization for free. I’ll let you know right now that my consulting rate is far more than the price of 200 books, so it’s a pretty darned good deal, so this might be the chance for a two-fer. You can give your group some books, and you can get specific consultation about how your organization can use online tools to be human at a distance and deliver business value.

How Else to Help

Times are tough. We know. You might not be able to pick up a copy right now. If you believe there’s value in what we’ve written, and if you know a few folks who might want more information about the book, I’m asking you to encourage your audience to check it out. I’ve thought of three ways to do it:

1.) Tweet a link to http://bit.ly/buy-ta (this shows where to buy the book)
2.) Write a blog post and link to http://bit.ly/buy-ta (maybe explaining why you think the book would appeal to your audience.
3.) Or send us well wishes.

In all cases, this is the only time that I’ll make such a blatant and self-serving request in this way. I’ll promote the book over the next several months, but will keep that down to a gentle background hum. This one’s the biggie, friends. I want very much to have a chance at success with this book, and you are my key to that. ALL the credit I’ve saved up with you over the years, I’m asking for a little loan of your trust and support today.

Can you help?

If you walk into bookstores in the next week, please ask if they have a copy of Trust Agents by Brogan and Smith. It’ll give them the sense that people will want it. And hey, buy someone else’s awesome book. I review new ones every week. : )

Consider pre-ordering Trust Agents and supporting Chris and Julien Smith:

Trust Agents

Want to put a badge up on your site? I made two. Just copy this code into your sidebar or into a post:

To get this graphic:
Trust Agents

Copy/paste this code:

<a href=”http://bit.ly/buy-ta”><img src=”http://www.chrisbrogan.com/img/tacoversmall.jpg” alt=”Trust Agents”></a>

OR

To get this graphic:

Trust Agents

Copy/paste this code:

<a href=”http://bit.ly/buy-ta”><img src=”http://www.chrisbrogan.com/img/tasupport.jpg” alt=”Trust Agents”></a>

And truly, as always, thanks. Thank you for everything. Thank you even if you don’t buy a single book. I’m just glad you’re part of the story.

If you enjoyed this post, please consider leaving a comment or subscribing to the feed to have future articles delivered to your feed reader.

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  • Hey folks - to fix the "Trust Agents" widget, take a look at the code. There are too many sets of quotation marks; remove the extra ones and the code should display properly for you.
  • Hey Seafarer,

    Ta for you help, however do not know which quotation marks to remove, please assist.
    Maybe you would re-write both codes for those who wish to post on their sites / blogs,

    Thanks you again for your support,

    Cheers

    Michele (@maxOz)
    http://www.maxoz.com.au
  • Chris,

    Since we met at the first PodCamp Boston, you (and Julien) have been nothing but helpful and available. Day in and day out you provide value to me personally and the general community. I already pre-ordered a bunch of books, but I'm going to order more right now. It's the least I can do.

    Good luck with the book sales... I'm hopeful this Blog post (and all of the other activities) pushes this right to the top of the "best-sellers list."

    Let's bumrush this book up the charts!
  • I'm with you Mitch, "let's bumrush this book up the charts!"
  • Nibila Round
    Is this book about becoming "Priceline" because that's apparently how you, yourself, buy.
  • jeffpulver
    Congrats on your book. I am confident Trust Agents will be one of the books we look back to that helped define the era of Social Media.
  • Congrats to you and Julien!!! :D
  • Looking forward to seeing Trust Agents "climb the charts"!
  • Hey Chris,

    You didn't mention that your book could be a great holiday gift for clients!
  • Hey Chris,

    You didn't mention that your book could be a great holiday gift for clients!
  • When does trust Agents get released in the UK?
  • NancyPreston
    you can pre-oder on amazon.co.uk. looks like 3 Sept availability
  • Holy cats, Chris Brogan! Would that I could be one of those 200-copy-buying people! :) In lieu of that, I'm eagerly anticipating my delivery from Amazon (you're already down to 766). And, quite frankly, I'll stomp my feet and light a match for you (and Julien), not only because it's going to be a damned fine book, but also, that's what friends do.

    I wish you guys nothing but the greatest of successes! Amazon & BN aren't going to know what hit them. ;)
  • Congrats on the book Chris. Very much looking forward to reading it.
  • Done! I sent a tweet (on spanish) recommending it!

    Congrats!

    www.EnriqueBurgos.com
  • Congrats Chris!

    You can subtract another book from your 768 :-)
  • I'm looking forward to this read, I just picked it up today. #trustagents
  • christopherbarger
    Chris - I've appreciated your counsel. I've learned from your writing. Most of all, I've enjoyed getting to know you enough to call you my friend. To be a trust agent, one must earn trust. You've earned mine.

    Congratulations on the book, and I'll be ordering mine this evening.
  • Done and done. :-)
  • tommyvallier
    I certainly can't afford it right now, but I'll tweet it and blog it... AND I'll totally call every book store that isn't long distance and ask if they have it in stock.

    AND, I'll head into Chapters and Indigo (Other Canadians - listen up) and tell them I would have bought it if it was in-store. Here's how:
    1. Go to the store and find the little lookup terminal thing
    2. Look up Trust Agents
    3. If it's NOT ins stock, there's a little button that asks if you would have considered purchasing if it WAS in stock - click it. This data is used to help skew orders.

    You can find out which stores don't have it from the Chapters/Indigo website. :)

    Congrats again on the book, Chris & Julien - it's on my Christmas list with fingers crossed. :)
  • done!
  • partywedo
    I shared my purchase announcement with some Linkedin groups, asking who has started the book, along with a link to this post...
    Hope that it helps.
  • Watching with interest as we see what the redemption rate on social currency is - how trust and reputation converts to sales, in real time. Your numbers will be a profoundly useful guide to determining just how much of a commitment people are willing to make in exchange for the value you've already given.
  • Good luck Chris. Since you asked nicely, i'll do what i can to help. I actually want to read the book anyway.
  • I just bought one of those for my sister for her birthday last week. She says she loves it.
  • Looking forward to reading the book!

    I'm wondering, Chris, about the 768 figure--how did you arrive at that as the magic number?
  • OH My Goodness you literary whore!! BTW I received the following message from Amazon at 4:01 am EDT

    Greetings from Amazon.com.
    We thought you'd like to know that we shipped your items, and that this completes your order. Your order is being shipped and cannot be changed by you or by our customer service department.

    My copy is enroute ;) Good Luck!
  • Yayyy!!!!!
  • I will try to get my hands on it and publish a review on my blog as soon as possible.
  • Good luck Chris and Julien! I just ordered a book and I encouraged my readers over at Slacker Manager to do the same.

    Wishing you guys all the best! Trust matters!
  • wishing you and Julien well with sales, Chris, both now and in future. and wishing you many other great opportunities to come form having the book out there.
  • Happy Monday Chris,
    I'm in and so happy that I can actually do something to help you, as I benefit from your wisdom daily. I will do the following:
    - tweet about the book
    - comment about it on all of my other social profiles: fb, linkedin, my meetup groups and I will blog about it.
    - And every time I'm near a book store this week I will go in that book store and ask about the book.
    I appreciate all that you are doing and am more than happy to help out in these small ways!
    Thanks again, enjoy your day!
    Robyn
  • It means the world to me. Thanks, Robyn. : )
  • Hi Chris,
    Can explain why now and why 768 copies?

    You're ahead of me in publishing and I'm interested in the behind the scenes.

    Thanks!
    --Steve
  • I would guess that's what left of the 1st edition and it needs to sell out to ensure a reprint (but im guessing, Chris can probably clarify).
  • More than willing to support you Chris and am certainly interested in buying and reading the book. My copies ordered and winging its way to Spain as we speak.

    If you don't make your target, I'm giving up on social media and applying to McDonalds because any faith I have in social media and community will be completely and utterly destroyed. Will actively tweet your links as well this week and do my best to help.
  • Hey Chris -
    Been a big fan for quite a while. Congratulations on your book, and as soon as it's Kindle-ized, I'll buy it twice.
  • You're a good man. : )
  • Well done!
  • susanpayton
    Done. All you have to do is ask, Chris. I know you hate self promotion but you should know by now that your audience believes in you.

    Why do you have to sell 768? is that the number you set up for a social experiment or will they flog you if you don't sell that??
  • Chris, even though we've never met in person, I feel like we have through others who recommended you and your Tweets. I've ordered your book and am eagerly awaiting its arrival. Keep up the great work and look forward to seeing more of your projects! Be well and best wishes!
  • Thanks so very much!
  • Hey Chris, I will buy it via http://bit.ly/13Hhl8 - South African website - hope it still counts... Can't wait to read it :)
  • Hi Chris. Congrats! Ordering copies now. Our social media seminar on 8.27 will help spread the word about Trust Agents. www.denmarktheagency.com
  • Hey Chris,

    You know we're definitely interested in being part of this story, but we're keeping it under wraps until the official launch date next Monday, August 24th.

    Looking forward to being part of the first week's sales success.

    Daniel
  • Congrats, Chris - Can't wait to get my copy! Clearly writing this book was a labor or love. Do you feel like you just gave birth? =) When's the audio coming out?
  • Audio is a week after the 24th. Thanks. : )
  • Tweet TRUST AGENTS, guys. Usually most of the sales of book are in the first month. Help Chris catch the buzz.
  • michaelcalienes
    i feel the earth moving -- shit there it goes again -- must be another amazon sale :)
  • jameystegmaier
    Chris, I just hopped over to Amazon.com to see what the Kindle price on the book is, and I discovered that it's not yet available on the Kindle. I've only been reading your blog for about a month, so you may have delved into the Kindle discussion before, but I was wondering if--and when--you plan to make the book available in that format. Thanks!
  • Kindle will be out after the 24h. THanks. : )
  • RT on my account and got 3 friends to do likewise!
  • Congrats both of you! Just bought a copy.
  • Thank you!
  • I will be buying the book regardless, but one word of advice... When asking us to spend money to buy your book, at least give us a few lines about WHY we should buy it (not because it's a favor, but because we'll learn X, understand Y, etc).

    Good luck and I can't wait to read it!
  • Hi Brian--

    I can write really good copy like anyone. I wrote a personal request because that's exactly the point. The point is that I'm asking for a favor and not for a sale. It ENDS in a sale, but the favor is that you buy it.

    If you go to http://www.trustagent.com , you'll see reasons why you think it's useful.
  • I will buy 200 books if you come to Nashville, TN
  • Of course I'll come to Nashville!

    I have no idea the discount, but if you check on 800ceoread.com - http://bit.ly/ta-800ceo , you'll see before you have to buy.

    Nashville rocks!
  • Ok. It's my money and I feel strongly that I can sell 200 books. I will see
    about getting the order placed.
  • can you email me? - blog at chrisbrogan dot com
  • Email did not go through christine@christinetaylor.biz
  • Chris,

    I just ordered from my local bookseller. They don't have it yet, but will be getting it as soon as available. Don't know if it will count towards your 768 - hope so - but I gotta support my local peeps.

    Best of luck to you. I know the excitement and anticipation you're feeling.

    Cheers!
    Phil
  • I need to know that you would come to Nashville.This is coming out of my personal account. What would be the discount?
    Christine
  • Ted
    Chris,

    I've enjoyed your website for a long time, and when I saw this post I went over to Amazon and made the purchase. I'm building a class right now for law students about things they don't learn in law school, and one segment deals with establishing and building trust. I will be in touch, if possible, to speak more with you about this. In the meantime, I look forward to a good read. If the book is like your website, I'm sure I'll be satisfied with my purchase
  • If you love it, let me know. There are institutional sales, obviously. : )
  • Lemi4
    Suddenly thought of "futile marketing"... not futile marketing, "futile marketing"... You guys figure it out etc. ;)
  • markpmsg
    Chris:

    Congrats on your effort. I look forward to reading your book. I cannot pre-order the Kindle edition, it appears, but I will be downloading it on the 24th.

    Thanks for your insight and enthusiasm. I can't wait for the sequel! :)

    Mark
  • I am SO happy for this. : )
  • Pre-ordered Trust Agents and Amazon notified me today that it was being shipped!! can't wait!
  • Awesome!
  • After receiving great free advice on your blog for more than a year I am happy to support you in this small way. Really, $16.47 (the Amazon price) is a bit of a joke when I consider all the value I have received from your blog. Be interested to see how this social media experiment goes. My guess is you will have met your number before the end of today. Keep up the great work.
  • Well hey, don't let me stop you. Buy 200 more and I'll come visit. : )
  • Just pre-ordered your book from Amazon.co.uk. Congrats to you and Julien.
  • Thank you so much, Christine. : )
  • Jason
    "This will probably be the most self-promoting post I’ve ever written"

    Poor grammar.
  • Thanks, Grammar Police! What's the proper grammar?

    Here's one:

    "Your comment is really useful."

    Is that good grammar?
  • I'm all over it - my copy is in the mail. I'll also tweet your link this week.
  • I wish I could afford it right now but it isn't in the cards. If something good happens soon then maybe I can buy one!! I am confident you will make your mark! Your book's message has been approved by Seth Godin already!
  • No worries, Jamie. I'm just glad you're a part of the game. : )
  • BryanPerson
    Just ordered my copy of the book this afternoon. One suggestion for your promotional efforts: In addition to the web badges, how about a few photos of you and Julien that we might also/instead add to our blog posts about the book? :)
  • http://www.letmeflickrthatforyou.com <-- we have TONS of photos for you. : )
  • BryanPerson
    Busted link? I did a CC search for you guys on Flickr and found a goofy enough one; I'm just thinking you should serve 'em up on a silver platter for us :)
  • Good luck, Chris, and I'm happy to help! What does the 768 number mean? I'm intrigued.
  • It's a sales goal. Somewhere close to 1000 all landed within 1 week. Because of the bulk orders, I knew we could move the needle with some individual pickups. It's all voodoo. That's what I've learned.
  • scotttownsend
    Love the stuff you do. Bought a copy today for the business I work for.
  • Didier_Daglinckx
    It's a long way (to reach Europe)
    Items shipped on August 14, 2009:
    Delivery estimate: September 19, 2009

    But it's the price to pay to read you ...

    I appreciate what you do, thanks a lot !

    ;-)
  • Didier_Daglinckx
    The book is there (24 august) ...

    Seems that time has been shortened !

    Time to read it now.

    Thanks Chris.

    :-)
  • I will be ordering from my own account so that you will come to talk to the Social Media Club Nashville. I am counting on selling the books.:)
  • You've been on my LinkedIn "Books I am reading"...as next on my list!-
    For those one a budget don't forget to request it at your public library; for free use for years to come!
  • Hey Chris,

    Are you doing a book tour for Trust Agents? I'd love to have my copy signed (and I think others might as well)!
  • NancyPreston
    just pre-ordered from Amazon Germany. hope that counts!
  • Congratulations to you and Julien, Chris!! I just ordered my copy and I'm looking forward to diving in...

    Beth Harte
    Community Manager, MarketingProfs
    @bethharte
  • Chris,

    Since I first came across your blog and since we first met, you've been nothing but helpful. Taking time out of your day to deliver new content to the masses, respond to an email or two for me here and there, answer a question or offer words of advice, respond to a tweet or private DM... You give and you give...

    I want you to know that I appreciate you for each and every one of those moments and that I appreciate your contribution here. Congratulations to both you and Julien and just so you know, you definitely have a supporter here! I'll be purchasing a few copies and am very much looking forward to reading it!

    CONGRATULATIONS!!!
  • but chris, no direct link to any purchase sites on the blog post itself? that had to be intentional -- but i don't understand the reasoning....i'm gonna go get a copy at amazon, but for my two cents a couple of live purchase links on this post might go a long way!
  • Got my copy at Affiliate Summit East, and have been really enjoying the read. If you're on the fence, I'd recommend picking it up. Lots of good information and insights.

    Congrats Chris and Julien! Best of luck :)

    -Amanda
    Keyword: Awesome
  • just bought this tonight! i feel like it can help me in my job and of course in all my future position. can't wait to get started on it.
  • Chris I'm proud to buy your new book. You are one of the few voices that I consider to be authentic and indispensable. I've learned a ton from you and I'm recommending your book via Twitter and Facebook.

    Question - Could you recommend one other book on new media/social media? I'm looking for something you consider a must read. I just finished Groundswell and I need to add 1 more book to my cart. Thanks in advance and please keep up the great work.
  • Wow..I didn't see this post until just now when @johnbattelle tweeted to support you. Today I had a bit of a mini meltdown- stress about a deal that fell apart. Then my son was bugging me to order his school books, one of which I had to order on Amazon..so as I was about to press order, & at last minute I decided to add your book to my shopping cart. I have been wanting to since you announced it..but you know..life gets in the way..I'm really glad that I happened to do it today..it's OK to ask..as they say..ask and you shall receive;-). Cheers to your success!
  • dyle_stoddard
    Looking forward to a great Read! Thanks for all of your insight and willingness to share. I will be putting out the word on your book!
  • Cool, thanks Nancy. I'll pre-order in Borders on my way in to work today as a birthday present to myself. Looking forward to it.
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