The Importance of Your Own Email Account

I’m going through my databases, checking up on who I haven’t talked with lately. I realized that a LOT of people I know have lost their jobs or moved on. This means that many of their corporate email addresses aren’t any good to me. Think on that.

Either get a gmail/yahoo/hotmail account, or buy a domain that can be yours forever. Use that email for secondary contact with any business contacts you might want to retain across many relationships. Do your work on your work email, but keep a “stay in touch” channel alive.

And work often on your own databases. Repeat after me: you live or die by your databases. I learned that working with Jeff Pulver. It’s a lesson that sticks with me to this day.

When I say this, I don’t mean anything especially difficult. I might just mean different types of contact lists. And by different types, that’s the power. My company, for instance, has a database of names who might be interested in marketing, PR and business communications. My company has a database for our events. It’s how we know who to reach with appropriate information that they want.

But personally, I’ve got databases of people I’ve reached out to like you, and I’m working on those databases.

For instance, I just took the contacts from my various mail software, the contacts in LinkedIn, and a few other sources, and I pushed them all into BatchBook, my web-based contact management software. In there, I’m slicing up those contacts into “people I want to touch base with more often,” “people I can reach out to with a project,” “personal advisory board,” and “family.”

Now, with those lists in place, I can then either send individual emails and check in, or if it’s a group type of thing, I can use Blue Sky Factory, my email platform, and send out a batch of mail.

Contact is important. Keeping your networks alive is important. Having more than your corporate email address for me to reach you is important.

In 2009, I can tell you this is all very important.

What are you doing about any of this?

Photo credit SC Fiasco