The Threads of My Day

Day in the Yellow Place From the outside, it probably looks like I sit around and tweet all day. Yes, I am quite prolific there. What you might not see as clearly is the business I’m doing. It’s mixed in there, you know. It’s part of my methods of doing human business. Let me walk you through how I do what I do in a given day. Note: this is how *I* do business. It’s not how you should/could/have to do business. It’s a method I’m using to bring business.

First: Explaining My Business

I have 3 main things on the go right now: New Marketing Labs, my digital marketing consulting company, I have [chrisbrogan.com] (and the rest of my media properties), and I have a new business that I won’t name until I launch the website.

So: Marketing / Media / Education

Let’s talk just about the media one, and I’ll let you know how other parts fall into the other buckets as they come about.

What My Media Business Does

Well, all media businesses hope to inform and equip and entertain their audience/community (I shoot for community). Part of that is production and part of that is distribution. I create content: blog posts, videoblogs, audio podcasts, webinars, speeches, books, ebooks, and learning material, and then I find ways to distribute it.

Part of the “new” media business world is to make sure you share other people’s great stuff, so one part of my job is finding and sharing good posts I’ve read. I do that via my @broganmedia Twitter account (follow it!), and through Google Reader Shared Items.

My media business extends beyond [chrisbrogan.com]. I write for American Express OPENForum, the Trade Show News Network, for Third Tribe, for books with Julien Smith (and solo books), and for some new projects (I have a travel site launching shortly, for instance). So a good part of my day is making media to publish in some form or another.

Connecting is Gold

I connect 50% or more of the time during my day. When I say “connect,” I mean that I comment on people’s blogs, I send @ replies on Twitter, I connect in LinkedIn and Facebook (not as much), I answer some of my emails, that kind of thing. This is obviously where things shift from “making content” into “connecting for potential business or extended relationships.”

So, two reasons you see me on Twitter often are: 1.) it lets me distribute content and 2.) it lets me connect, which is part of my business.

Media for Business’s Sake

In the old days, I made media just to make it. I wrote my blog for passion. I podcasted because it was a fun way to make relationships. I don’t have that kind of time any more, so all of my media making serves a passion and a business purpose. I’m lucky enough to work on projects I’m passionate about, and thrilled that I can turn down projects that I’m not as interested in doing.

What I’m doing right now with my media is reporting on information that’s useful to others to succeed. My 2010-2011 focus is to help people achieve escape velocity, and to point out the people who are doing great jobs of exemplifying human business. My various projects bring this all about.

What’s changed from the old days to now is that I am able to build a revenue stream into each of these opportunities. In some cases, I’m paid to write. In other cases, I have other earning opportunities. [chrisbrogan.com] has affiliate marketing opportunities like my support of the Thesis WordPress Theme (affiliate link). So, if I’m working on a project right now, it’s because it helps build the business.

Wiring Networks

A good deal of my day is spent wiring networks. I do this when I invited you to wire up your network news. I do this when I invite you to follow @broganmedia. I do this when we meet at events and you get to know me and decide that you want to stay connected via LinkedIn (use email : linkedin @ chrisbrogan . com to connect).

Distribution is part of media businesses. But connecting and human networking is part of doing human business. Wiring up a network, having a network of value, keeping it well attended and fed – that’s what we’re doing, what it’s about.

At least that’s a lot of what goes into making a media business run. The other part? Good media. It’s important to have good storylines, good information, useful material that can be shared and can deliver value to the buyer/consumer of such.

Promotion and Marketing

A good deal of my day is spent promoting others. MOST of these aren’t my clients, don’t pay me, and instead fall into the category of “people with the good stuff.” I also like promoting people. Why? Because it’s good relationship-building. It points out that there are plenty more people doing neat stuff and that I certainly don’t have the lock on important information.

I market for fun, sometimes. I see products or services that deserve love and I give them that love. Other times, I do it for money. I always disclose THOSE relationships, because I wouldn’t want you pulling one over on me, so why would I do it to you?

It Sure Looks Like You Just Tweet All Day

I do. Or, as often as I can find the time. (I listen and create content the rest of the time). Because these networks don’t just create themselves. I work very hard at building them, wiring them, and making sure the value I see moves from one place to another. It’s how I bring business in, and it’s how I deliver value out.

I spend a lot of time listening, connecting, and publishing, as it’s my method for making strong business relationships happen. Does it make sense? Is it for you? I can answer yes to the first and shrug to the second. You’d have to try it. For 11 years. So far, it’s been pretty darned useful for me.

What are your thoughts?

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  • http://JimRaffel.com/ Jim Raffel

    My thoughts are you tweet a lot but almost always for the good of others. You are successful because you truly want to help others succeed. While I'm not copying your model I sure as heck have learned a lot from it. The more I help others the more fun I have and slowly but surely the more money I make (there's no such thing as a quick buck – even if the bucks come quickly at some point). Anywho, thanks for clarifying and sharing this. Helps me understand and perhaps refine my own tweeting a bit. (I will share that a recent business success did lead my wife to say “tweet as much as you need baby”)

  • JayFleischman

    My takeaway is that content creation without a purpose – whatever that purpose happens to be – is a neat hobby but nothing more.

    The “you tweet a lot” may be true, but the point is that Twitter is merely a platform that you use to connect with your community. The underlying motivation, however, is what most people miss. You tweet to connect, to further your business objectives – connecting with the community and showing your value in that community in order to build and maintain social capital, which eventually flows into a funnel.

    Your means of connection are the creation of content that resonates with the community. So whether it's a blog post, an ebook, a “dead tree” book or 140 characters that content serves a purpose.

    The lesson here? Define your purpose and then execute on it in a way that plays to your strengths and utilizes the tools that are available to you.

    Bravo, Chris!

  • http://www.ryanhanley.com/about Ryan Hanley

    It seems pretty obvious to me that you do not just sit and around and Tweet all day.

  • http://johnmclachlan.ca/ John McLachlan

    I loved this post. Though I've picked up from your actions what you do and have guessed why you do the things you do, this really crystalized it. It makes so much sense and I have to say, you do it really well.

    BTW, your change in focus on this blog recently is dynamite. I'm finding so much inspiration and just plain old solid information. Thank you for that.

  • http://www.thinktankmen.com Michael Van Osch

    Chris – like this post. Also believe in the mantra of creating content & connection to community. Thanks for showing behind the curtain (also a great way to build relationships)
    cheers man.

  • http://www.thinktankmen.com Michael Van Osch

    good comment. and I'd like to add that 'purpose' comes from figuring out what you're passionate about. that's the only way to get up everyday and have the energy to do what you do.
    cheers
    Michael

  • pallino1021

    It's a tight knit fabric that you weave. Thanks for sharing. Glad that you have the confidence, enthusiasm and passion too lay it all out there. If someone tried to copy verbatim your process…well, then we would end up with a watered down version of Chris Brogan. It makes a great measuring stick for each of us to sum up our efforts and accomplishments. Again, Thanks for sharing.

  • http://www.ivanwalsh.com Ivan Walsh

    Hey Chris,
    Since there only X number of hours per day, how do you prioritize your energy and Social Media activities?
    I guess I'm weighing up the ROI from different platforms (outposts?) and am curious on how you approach this.

    & congrats on the award for best hair in Social Media!

    • http://chrisbrogan.com Chris Brogan

      If you did it like this, it’d be close to what I do:

      25% listening
      50% connecting
      25% publishing

      Pick however many hours you want to dedicate. : )

      • http://www.ivanwalsh.com Ivan Walsh

        Thx Chris.
        I probably do more listening that connecting. Time to adjust!

    • http://chrisbrogan.com Chris Brogan

      If you did it like this, it’d be close to what I do:

      25% listening
      50% connecting
      25% publishing

      Pick however many hours you want to dedicate. : )

  • http://www.facebook.com/dj.edgerton DJ Edgerton

    Chris… You are always open and upfront and your motivation stays as pure as pie considering the temptation you must face to over leverage the audience you reach. It's why people come back. Your sales strategy is simple as I see it… pitch by example. Those who have paid attention to that example…and followed what is hopefully you waking inherent human behavior (actually giving a shit) … will reap ripe fruit…and some new friends.

  • http://www.michaelhelton.net Mike Helton

    Hey Chris, You're a busy man…even if you don't sit a tweet all day.

    But it's quite obvious that you have a plan in place and you work that plan. It seems, too, that your plan is subdivided into daily work projects that ultimately work toward your greater goal of connecting through relationships.

    While it all seems like it's a bunch of stuff to do, you organize it well and it looks like you have set a good pace for yourself.

    Thanks for the helpful post,
    Mike

  • http://somethingsorganic.com/ Dewita Soeharjono

    Chris, thanks for your behind the scene thing. Sometimes I feel that I'm kinda lost in the world of creation, distribution, engaging and networking. It's good that you bring up the important part that you spend 50% of your time connecting. Am learning to engage online. I have no problem face-to-face, however, online?.. that's my challenge. I'm learning to transfer what's natural offline to online. How do you get to be very engaging?

  • http://www.AmyPorterfield.com Amy Porterfield

    This post is extremely useful, Chris. I love that you point out that networks don't just build themselves and overall you have to really work (show up daily, reach out to people, listen, promote others) to achieve all that you have created in your businesses. I am always intrigued by successful entrepreneurs' processes and the mindset behind how they run things. Thanks for sharing yours.

  • jmctigue

    Thanks Chris, but you didn't have to explain yourself to me ;-)

  • http://thesocialjoint.com/ Lucretia M Pruitt

    Awesome that you are still sharing stuff like this Chris.
    I think you've done way more to help people shape their workdays than you know — following your evolution of processes over the past few years has been incredibly useful.
    Thanks for again sharing where you are and how you get there.

  • Alison

    Chris,
    Do you ever use automated tools like sociaoomph or are you really personally tweeting everything yourself? If so, kudos to you. If not, kudos again for great time management. Either way, you seem to achieve your omnipresence with such ease :-).

  • http://josehuitron.posterous.com/ Jose Huitron

    Chris, great post! I enjoyed reading about the importance of connecting, sharing, and being a true trust agent.

  • http://www.superiorpromos.com Pablo Edwards

    Chris- Thanks for sharing. I need the reminder to be connecting all the time. I am amazed that over half your day is spent connecting. I need to up my percentage.

  • http://chrisbrogan.com Chris Brogan

    I don't. I tweet everything for myself. I think robots aren't meant for Twitter, overall. I do use some automation over at @broganmedia.

  • http://www.memorybits.co.uk/ memory stick

    Yes, I am very prolific here. What you may not see clearly the activities that I do. It is mixed in there, you know.

  • http://www.adrianswinscoe.com/blog/ Adrian Swinscoe

    Hi Chris,
    Great to hear how you are doing things and some great lessons for me. Also, see that you don't advocate using any automation tools either. Great insight and great personal touch.

    Thanks,

    Adrian

  • http://www.ryanhanley.com/about Ryan Hanley

    Chris,

    One of the reasons that I keep coming back to your work is that we share a common idea of how business is done. That you give first, you connect first, you help first…

    When I roll into a Networking event the first two questions I ask someone is
    1) Why are you here?
    2) Who are you looking to meet?

    Albany, NY is a relatively small town so inevitably where ever I am I know someone in the industry that person is looking to meet.

    Good stuff man…

    Ryan H.

  • http://twitter.com/jefferyjohn Jeff Sutherland

    Love the pic. Your tweet about “precious few being paid to tweet . . . figure out your business . . .” sums this up well!

  • http://chrisbrogan.com Chris Brogan

    I usually hate both those questions at networking events. I tend to say, I'm here for the awesome coffee and I'm looking to meet YOU.

  • http://blog.terra30.com Daniela Axinte

    Thank you for sharing. It is always interesting to learn how others handle multiple businesses.

  • http://twitter.com/pherwarth Paul Herwarth v. B.

    Great post Chris! Thanks for the insights into your daily business.

  • joshepsheena03

    You are doing awesome job or say work during in whole day. I am also doing this type of activity during a day because I want to know new techniques and ideas of business and for that I must have to active all the day for getting some best.
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  • http://www.ryanhanley.com/about Ryan Hanley

    That surprises me. I thought by asking these types of questions I was doing the right thing trying to connect people. Instead of asking “What do you do?” which I hate.

    If you walked into a Networking event and someone asked you “Who can I introduce you to that help you?” You said a Marking Decision maker in a Fortune 500 and your new friend could help make that introduction. Isn't that valuable?

    Not that your wrong, I just don't understand why you fight those questions?

    Thanks,

  • Emily

    Chris, you're a busy guy! And an inspiration…I've got two businesses that I run from home, and I'm running all day long

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  • http://www.yuregininsesi.com yuregininsesi

    Chris, thanks for your behind the scene thing. Sometimes I feel that I'm kinda lost in the world of creation, distribution, engaging and networking. It's good that you bring up the important part that you spend 50% of your time connecting. Am learning to engage online. I have no problem face-to-face, however, online?.. that's my challenge. I'm learning to transfer what's natural offline to online.

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