Tighten Up

Office at Night

I went onstage right after Dan Patterson’s presentation at Audience (note: video is NSFW for language). The key takeaway from Dan’s piece was, “tighten up.” Essentially, if you think you’re doing awesome and that your presentation (or your writing, or your efforts in any of your pursuits) are top shelf, you should really get over yourself and get back into critiquing yourself, and improving your game.

Tighten up.

I do this. Just now, I watched my own performance at Audience. On the day of the event, I felt like I killed it. Like the entire audience was eating out of my hands. Watching it now, I see that I rambled too much, that my narrative kept falling under the weight of all my asides, that people in that audience didn’t get their $129 worth out of me.

Review Yourself Regularly

It’s important to “roll back the tapes” and look at how you’re doing. Go over your last 10 blog posts. Whatever your role, take a look at how you’re doing. If you’re working on your fitness and health issues, do it for that. That’s not the main point. Set yourself up for regular reviews and be very frank and honest about how you’re doing. Tear yourself apart. It’s great to work on confidence, but this is the place where you confidently decide that you have room to improve.

Do Something With It

Improvement opportunities are a wonderful thing, not a time to wallow. I looked at my presentation at Audience, realized that I was going for yucks and not delivering enough value, and it’s reminded me that I usually use a little notepad full of takeaways that structure my talks. It’s not really a speech, per se, as much as it’s a checklist of things I want to be sure to impart before I disappear.

Evolve. Work on your efforts, and tighten up.

Experiment

World renowned speaker and friend David Meerman Scott works the same speech for a year or years at a time, but he varies and experiments with little bits of it all the time, tinkering with delivery, tinkering with case studies, working on whether or not certain parts work or don’t. Because he has a reasonably solid framework in place, he can do that.

I saw comedian Carmen Lynch give a set that I’d seen a few times before on YouTube before meeting her in person, and I loved watching the nuances. Comics work their material for years, so that it sounds natural and normal and flowy and extemporaneous. It’s a lesson for us to take back to our own workbenches.

Work for You?

The worst one can do is stagnate by thinking they’ve perfected their methods. Never surrender your belief that you can improve and freshen up your experience. To do so is to damn your future audiences (in whatever form that may take).

Tighten up. I’ll do my best, too. Fair?

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  • Anonymous

    good………zf

  • http://www.sminboundmarketing.com/ Sandra McCarty

    Chris I must say I agree with you that you rambled a bit during your presentation at the Audience Conference, however there were nuggets of truths in what you shared. Your relaxed style set against the backdrop of comedy,and you were funny, was very effective. As a new blogger I was able to gain some insights which I have started to use. Thanks for sharing so candidly.

  • http://twitter.com/scays scays

    Chris, if you have the chance to video this I’m sure many construction people might like to see or hear it, I live in Birmingham, UK so attending is not an option.

  • http://twitter.com/scays scays

    Your comments on sustainability again are current and should be expanded

  • http://travelingmamas.com @Cajun_mama

    Chris – You’ll love Birmingham, AL. Such personality, charm, and history (especially downtown). I have to agree with you on tightening up. I’m very critical of myself after every presentation or tv spot. We can always use improvement to make ourselves even better the next time around. Keep spreading the message. You’ve helped so many people and businesses with your words.

  • http://twitter.com/CRRTravel1 Tom Ranieri

    Chris, really got me thinking again. Im going to do a self evaluation on my blogs and youtube channel. Im going to review my last ten videos and blogs and write comments down about each. This could get ugly but Im looking forward to it. Have a great day and thanks for the blog. This is something I never thought of doing.

  • http://geoffreywebb.wordpress.com/ Geoff Webb

    Great encouragement and, as always, transparency. I think the moment we stop growing we start dying – which not only affects us, but the people we lead as well. Thanks!

  • Daniel Decker

    Crush it. :)

  • Anonymous

    This reminds me of garyvee’s comments in Crush It! concerning web metrics. When traffic is big you thing you rule the world; when traffic’s in the basement you think your message is worthless. Good ‘adjustment’ post, Chris.

  • http://www.rockandrollmama.com rockandrollmama

    Hey Chris. I’m not as critical of myself as I need to be- I largely flow on the concept of winding up where I should be, but first I say yes to things that divert me from original purpose. I’m working on that. I flew on the trapeze for my birthday last august, and I got this email from the Trapeze School of New York a few weeks ago- I printed it and stuck it on the fridge then, but it’s coming up again for a reason, I’m sure. Here it is, written by Jeff S.:
    BEGIN QUOTE
    “Stay tight” – we commonly give this instruction to our students, encouraging them to engage their muscles to minimize the adverse effects that wind, gravity, inertia and momentum have on body parts left dangling askew. By focusing our bodies, we’re able to use these forces to our advantage as we seek to move more powerfully and deliberately, to fly higher and successfully execute more complicated tricks.

    As we learn that lesson in the air, let’s stop for a moment to consider it’s broader application. It’s been said that “who you are on the trapeze is who you are in life.” No doubt that’s true to a degree. At the very least, our years of experience have shown us that the trapeze is a powerful vehicle for learning life lessons. Just as we can learn to stay tight physically, so too can we learn to stay tight mentally both on the rig and off.

    Jim Rohn said that “discipline is the bridge between goals and accomplishment.” Discipline, or staying tight mentally in our parlance, allows us to minimize the adverse effects of the myriad distractions that life continuously throws at us – stress, drama, injury, negative emotion, and most importantly our own limiting thoughts and beliefs. By focusing our minds – staying true to our center and identifying and dismissing distractions for what they are – we’re able to cross bridges to accomplishment with the greatest of ease.
    END QUOTE
    Thanks for the reminder.

  • http://www.TheFranchiseKingBlog.com The Franchise King

    Thanks, Chris.

    So are you saying that we need to work harder, to get better?

    That’s what I keep telling The Franchise Princess, but so far, there’s still a disconnect.

    JL

  • http://www.mspmarketing.ca Stuart R. Crawford

    Great points Chris…too often are we scared to watch ourselves on video or listen to a recording of our own speech. It is crucial to self improvement and making sure we are continuing to delivering high value to those who sometimes pay big bucks to hear us talk.

    Stuart Crawford
    Calgary, AB

  • http://predictablesuccess.com/blog Les McKeown

    My four-word instant-tighten-up routine: Have. Wife. In. Audience.

  • http://successbeginstoday.org/wordpress John Richardson

    Thanks for the reminder, Chris, that we all need to do a little introspection. That’s why it’s nice to have someone give you an evaluation when you speak. A presentation without an evaluation is a wasted opportunity to improve.

  • http://BuffyGriffin.com Buffy Griffin

    Reflection is a wonderful thing even if you see flaws (because you can improve them). I loved this post!

    Thank You

  • http://www.facebook.com/maryeulrich Mary E. Ulrich

    Every time I see your MAC displayed, I hope you are getting some sort of advertising dollar. Your endorsement is better than a TV commercial.

    I remember hearing one comedian talk about how excited he was for his TV debut. He had used the same material in nightclubs for years and had it perfected. He was going on TV to launch a 6 city tour. Well, trouble was, when he performed in a small nightclub he could use the same material over and over. Once he did his gig on TV, his material was now dated and he had to start over.

    When I was teaching, I always felt my lesson/presentation was always better after at least three classes. If we are interacting with our audience, our lesson/presentation will find a mutual groove.

    One master presenter always told me he measured how good his presentation was by the number of follow-up offers/jobs he got. I thought that was a quantitative measure that worked.

  • http://www.carsonhalley.tumblr.com carsonhalley

    What a great challenge! It is so easy to see ourselves as having ‘made it’ just because we have a couple of successful go arounds and people singing our praises. Humility can go a long way, and excellence only comes with awareness. Thanks for the reminder, great word Chris!

  • http://www.indigogirl.co.uk indigogirl

    I tend to lurk on your blog but this article has moved me to comment.

    You are so right, great reminder to everyone that we really have to monitor, review and adjust to get better at whatever it is we do.

  • http://nateriggs.com nateriggs

    I thought your talk at Audience was entertaining as hell, but I can see your point on take aways. Seems like a tough balance to find. You want the folks in the seats get warm, laugh and be entertained, but that can also distract from you and the message. I still think the harder part is entertainment though. That’s tough to pull off and reps only take you so far. Entertainment seems to be one of those “you have it or you don’t” type of things…

  • http://nateriggs.com nateriggs

    I thought your talk at Audience was entertaining as hell, but I can see your point on take aways. Seems like a tough balance to find. You want the folks in the seats get warm, laugh and be entertained, but that can also distract from you and the message. I still think the harder part is entertainment though. That’s tough to pull off and reps only take you so far. Entertainment seems to be one of those “you have it or you don’t” type of things…

  • http://www.peppervirtualassistant.com/ Kirstine Vergara

    I agree with you. We should not be complacent with what we can do. We should always push ourselves to new heights and do skills inventory every now and then.

  • http://simplyoptimal.net GP

    Great advice, Chris. I think I go through periods where I am much better about making an effort to do this, and others where I certainly don’t do it enough. Sometimes it’s difficult when things get busy but it’s always worth remembering.

    This is something I find very useful about being an architect. There have been so many times when I have been designing a project, and thought I had achieved an optimal solution based of simplicity and efficiency only to realize there were still many ways to “tighten up” the design.

    Things can always be tighter simpler cleaner more effective, and more efficient. That’s why companies keep upgrading softwares and coming out with improved versions of last year’s models.

  • Carol

    Thanks for the reminder, Chris!

  • Randy clark

    Thanks for the reminder! The difficult part of self-critique for me is separating from myself. I try to imagine an OBE, or review as a third party. What techniques have you found successful to look at yourself not as yourself?

  • http://www.danpatterson.com/ Dan Patterson

    Thanks for the kind words, Chris. To be honest, I’ve been blessed by good friends and mentors like you, CC, Loren and many others. Would that I could take credit for the message, but I simply borrowed from some of the greats. Because of this I reckon that it’s only fair for me to pass along the good wisdom of my teachers.

    Thanks again and take good care.
    - DHP

  • http://360degreeself.com Tim

    Hi Chris, I agree. As a member of Toastmasters for a few years, I know that part of practicing for every speech is to tighten it up. 5-7 minutes per speech is not a lot of time and we need to get to the point. Yes there is plenty that we want to share with the audience, but we need to think from the audience’s perspective and get to the point. I continue to work on this because I tend to be too wordy. What is underestimated is time to allow for the dramatic pause and some audience reaction. In any case, thanks for sharing your experience here and reminding us that no matter what level we’re at as speakers, there’s always room for improvement.

  • Anonymous

    Dude I think you killt it (that’s slang for “you did swell”. Take that for what it’s worth.

  • http://twitter.com/OlsonKirsten kirsten olson

    Chris, I’m a lurker too but this one called me out, as I prepare for a speech tomorrow. I’m not tight when I’m still really thinking it through. It’s my process, the tighter my thinking the tighter the gig.

    So helpful. Always!

  • http://marketingconceptssandy.blogspot.com/ Sandy Miller

    Absolutely agree. When you are forced to give the same information over and over, the challenge is to keep it new. Very much like stage actors who have to deliver the same lines but keep it fresh and entertaining for each performance.
    When ever you think you have it perfect, thats the kiss of death.

  • http://twitter.com/kyleplacy Kyle Lacy

    I agree. We should be confident but be confident and also be able to be critical of ourselves.

  • http://ocbizblog.com SteveAverill

    Just when I get over you you pull me back in Brogan damn you! Spot on I was saying same thing when you were talking ok ok get to it get to it. smart post smart man after an ok talk…well done.

  • http://www.bizworks360.com Mary Ann Halford

    Hi Chris . . . I haven’t had a chance to watch your talk yet at the Audience Conference; however, what you say rings very clear from my own personal knowledge and interaction with comedians. I was married to a stand-up for 10 years who spent many a night on the stage you stood on this past Saturday. He has a routine that he has built over 20+ years, but it is always evolving and it is always adapted by listening and analyzing the audience. I also had the opportunity to hang out back stage with comedy legend Jerry Seinfeld during his Broadway run over 10 years ago. After every performance, he analyzed how the audience responded and thought carefully about how he could better zone into the audience for the next show. The bottom line is you can never rest on your laurels – you always have to be focusing on how to “tighten” your message and make it better. Thanks for sharing.

  • http://www.theskinnyonrealestate.com Beth

    I used to do a lot of debates on TV and radio – it’s always good to watch (listen to) yourself afterwards because you also notice the weird little tics, etc. that you might be showing and you had no idea. I had this strange habit of frequently shrugging my shoulders while talking and it made me look like I didn’t really believe in what I was saying.

  • http://chrisbrogan.com Chris Brogan

    Thanks for the validation! You certainly help me feel like I was on to something. : ) Or that Dan was. I basically just stole this all from Dan.

  • http://chrisbrogan.com Chris Brogan

    That’s how I do it, Steve. I keep dragging you back in. : )

  • http://chrisbrogan.com Chris Brogan

    That’s how I do it, Steve. I keep dragging you back in. : )

  • http://chrisbrogan.com Chris Brogan

    I pulled you out! Yay! : )

  • http://chrisbrogan.com Chris Brogan

    Interestingly, she was there. : )

  • http://chrisbrogan.com Chris Brogan

    Boy, I wish I got ad money for it. I am heavily invested in apple, just on the product side, not the stock side. : )

  • http://predictablesuccess.com/blog Les McKeown

    Hah!

    Julie (my terrifyingly brilliant wife) and I have an strict “no-BS” rule on content feedback. (We BS each other about everything else, mind you…)

    I like your observation on asides – it is a weakness when you know your subject and have a friendly audience subject to wander down the margins. I plead guilty to that.

    - Les

  • Tooster76

    I agree with @chrisbrogan comments – especially “review yourself regularly” and “do something with it”. I saw this post from a friend and I found relevance in it for me personally and professionally. Over the past several years, I have done a fair bit of public speaking and facilitated presentations to groups of all sizes. It’s something I found to be a natural quality and have done so since primary school. In saying this, there’s always room to improve and tighten up. I am a sincere believer in improvement opportunities. Always turning a problem into an opportunity to resolve and make something out of it. Reviewing yourself regularly, allows you to critique your strengths and areas to improve and learn. Without adopting a few of these simple golden ways of thinking, people will remain stagnant, it falls on deaf ears and the willingness to grow becomes thwarted. I think attitude, thinking outside the box are some things that have to do with it. Thanks for challenging my thinking, I need more of it.

  • http://www.DesertMountainHomesOnline.com CarmenBrodeur

    I have the exact same reaction when I watch video tapes of my presentations later. I can’t believe how lame I look and how much I stammer. It is a really useful way of getting familiar with your weaknesses and improving your performance. In college, we had a professor that used to video tape all of our presentations. I’ll never forget my absolute shock the first time I watched myself.

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  • http://www.justoregonlawyers.wordpress.com Sheila Blackford

    Thank you, Chris for the reminder in a post that is very-well done: non-flabby prose with great cadence. Great model of tightened up! – Sheila

  • http://www.facebook.com/jtgraphic James Thompson

    I had never really read your blog before Audience, but your set pulled me over. I say ‘set’ because you were better then the comedians. You did kill it. I also believe the expression is ‘Tighten the fuck up’. :)

    You’re a cool guy. Look forward to seeing you in the future.

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  • http://twitter.com/JamaicaBobbyG Bob Griffiths

    I definitely agree about tightening up. I am starting to do some public speaking and part of what holds me back is not feeling that the content and delivery is tight enough. So, the search for tightness continues… :)

    p.s. I was hoping to be able to find your presentation. Is it available to view?

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  • Pingback: Thoughtful post from @ChrisBrogan on last week’s Audience Conference.  I’m flattered that Chris decided to use this speech as a reference for his thoughtful post, “Tighten Up.” But to be honest, I’ve learned a ton from guys