Tony Robbins – Buffalo Content Maker

buffalo I had the good luck to spend a little time with Tony Robbins, who you’d think of as a motivational speaker, but who I know to be an inspirational thinker and accomplished business man. But, after doing a project with him (can’t talk about that yet), I know another secret: he’s a buffalo content maker.

All Parts of the Buffalo

Here’s how Tony sees things: “I need to know more about this online marketing world.” (Sure, we all do.) “I think I’ll contact a whole bunch of people who have been successful with online marketing.” (Still the way we’d do it.) “I think I’ll invite them to my place and record the conversation and turn it into learning for more than just me.” (There. That’s the difference.)

Tony needed the information. He knew who to call. He made media out of it so he could do something with the information more than once.

Leverage. He used “all parts of the buffalo” instead of wasting the opportunity to make good content. (This expression means that he uses everything and wastes nothing, in homage to Native American treatment of animals as sacred providers of many goods.)

Be a Buffalo Content Maker

This isn’t rocket surgery. Instead, just keep in mind what makes content. Think about this post. It’s me reacting to an observation I had while visiting with Tony. I made something that I could then share with you out of a brief interaction. And yet, there’s some value in thinking like this.

Now, take it further.

The book Social Media 101 is a collection of tidied up blog posts from []. It was a way to reuse my content.

In future projects, I’m going to make content that spans from a blog post into a longer ebook into a course, into a presentation, into a surrounding community. How do you do it? A bit at a time, but with the idea that you’re going to make something bigger from the project. Make sense?

Can you build content the same way? Can you find opportunities to create media when others might just absorb the information and move on? How are you doing this today?

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  • cmiller237

    Very interesting idea – buffalo content creator! the first part of marketing is a great name.

  • Shannon – SKS Designs

    First, love Tony Robbins and second, love the analogy of using all part of the buffalo when talking about social media.

    I learned this at a very early age – where my family never wasted anything. A whole chicken would be used to make everything from roasted chicken to homemade chicken broth and soups. It was a “sin” to waste anything.

    Fast forward to social media, networking and even business. You can turn a conversation with a new client into a number of blog posts based upon the conversation. If the client has a question that you think is great, then there are likely others with that same question that you can leverage.

    Information is a powerful tool and sharing can have a great positive impact on your business.

  • DreamWorthy


    Respect Tony. Respect you. Respect the thoughts here. Appreciate the prod. Laughed uproariously at “not rocket surgery.” Especially intrigued by the thoughts I've read recently about your upcoming education efforts. Kudos and stay the course. Enjoy your buffalo.

    Mike Kunkle


  • yuregininsesi

    our reference to Native American treatment of animals reminds me of my three years living in Alaska. The Eskimos and Indians make it a point to use every part of every animal that they hunt. As I sit here writing I am looking at beautiful carved walrus ivory, seal mittens, wonderful maks made out of animal fur, a piece of baleen from a Baleen whale that has been etched and it a piece of art. I am also thinking that I just worked for an hour + to write an email to a client about how to manage their new Facebook page. After reading your post, I am going to take my email and tidy it up to write a blog post, that way I will build content for all of our clients.

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