Top Chef’s Kevin Gillespie and More in Atlanta

December 9, 2009 · Comments

Chris Brogan and Top Chef Kevin GillespieI ate dinner last night at Woodfire Grill, run by Kevin Gillespie, a finalist on the TV show, Top Chef. Tonight, everyone will know whether Kevin is the winner of this season’s reality show about cooking. But here’s the thing: I’d have known nothing about this, were it not for my 7-year-old daughter, Violette, and further, I wouldn’t have met Kevin, were it not for the serendipity of Twitter, and the grace of friends who have great community-building skills.

We don’t have TV at home, and yet, somehow, my daughter discovered Top Chef on Apple’s iTunes store, decided she wanted to watch a show about cooking, and then fell immediately in love with the whole Top Chef experience: the challenges, the competition, the confidence that it takes. I got into it because of her, first watching over her shoulder, or asking her to fill me in while she watched an episode while I did chores, and then glued by her side for this current season, because the storytelling worked so well. So, when I found I was coming to Atlanta to speak at the IAEE Expo Expo event, I asked a few people if anyone knew where Kevin Gillespie’s restaurant was.

Twitter brought me one better. My friend, Laura Scholz, was able to arrange a dinner meeting with Kevin, so I was able to dine in his amazing restaurant, and then get to meet him. My daughter (with help from Kat) made Kevin a book/card, and so I was able to give that to him, too. For the record, Kevin is a really friendly, personable guy, who has an easy smile, a passion for delivering an amazing food experience, and a staff that knows they’re with the right guy. Meeting and speaking with him was a treat.

The Georgia Aquarium

And that wasn’t all Twitter, serendipity, and Atlanta had for me. My friend, Stephen Nold and others took me to the Georgia Aquarium, built by Home Depot founder Bernie Marcus. The facility was amazing, boasting over 8 million gallons of water, making it the biggest (I’m fairly sure) aquarium in the world. Big? They had four whale sharks in their exhibit. These are the largest fish in the world. They had four of them. The story behind how the whale sharks were acquired (saving them from being food) and shipped over via UPS was worth the tour alone, expertly given by Director of PR, Meghann Gibbons. (Hi also to Mallory Perkins.)

This exhibit had manta rays, which are also evidently really hard to transport and house in aquariums, the largest and best aquatic veterinary facilities anywhere, the largest viewing window in North America (second in the world), and tons more. I’ve never seen a place like this.

Georgia AquariumWhat was most cool to me about the whole Georgia Aquarium tour was the fact that the facility was built to help shape Atlanta into being a leisure destination as well as a convention destination. The land it sits on was donated by Coke, who moved their World of Coca-Cola exhibit down by the aquarium, so that they, too, could participate in building a more vacation-friendly scenario for Atlanta. So, between an aquarium that cost over $350 million to make and several other local businesses all participating in the donor process, it’s changing the economy of Atlanta.

The Serendipity Engine at Work

When Julien and I wrote Trust Agents, it was partly to talk about this idea of a “trust economy,” where currency wasn’t as valuable as relationships and trust. Twitter is one of the fastest movers of that currency that ever existed. I wouldn’t have met Kevin Gillespie had I not known Laura Scholz via Twitter and a subsequent conference visit. I wouldn’t have had the behind-the-scenes goodness of a trip to the Georgia Aquarium had I not known Stephen Nold and some of the other great folks I’ve met at IAEE, who felt more like they knew me via Twitter in between face-to-face meetings.

It’s hard to put that into simple words for people, the value of this all, and yet, I feel the effects of trust and serendipity every day. I couldn’t pay for the experiences I have most weeks, and it’s all thanks to the complex relationship and trust economy that I can visit via Twitter.

Maybe you’ve had experiences like that, too. What’s your take?

And good luck tonight, Kevin.

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  • I agree with Rob. Twitter is really good. And if you can use all its features, it works for you. :)
  • Chris....Twitter is awesome and has allowed me to see a few places I would not have seen otherwise. Also, that is awesome you do not have a TV. I tired that before and was over ruled.
  • ramonaschaffroth
    Yep, I tried that no TV for awhile, got tired of looking at the walls when I was tired! Hope you guys have a Merry Christmas!

    Mona
  • Chris,
    Your presence and presentation at IAEE has left this event in a buzz. As you know, our face2face industry is still trying to figure all the social media opportunities and potential threats. One thing that came out clearly from the tech panel with Guy Kawasaki, David Rich, Anne Hamilton and Rick Calvert: social media is dramatically changing our world.

    I can't tell you how many people came up to me after and mentioned how much more social media education is needed. You were the IAEE Expo Expo rock star and with good reason. Your ability to cover technology in simple terms and place a human face to social media is excellent. Thanks for sharing your wisdom.
  • Oh man - you were in my stompin' grounds - glad you enjoyed our fair city!
    :)
    e
  • juliaif
    We also go without a tv for 6 month now... And thinking about getting one because we are big sports fans... But besides that - it was one of the best decisions ever.
    And: I really like your thoughts about the Serendipity Engine at work!
  • I've not had much in serendipity experiences but I believe in Twitter and what it can achieve. Twitter is amazing and it's fashioning and redefining our lives and relationships, in a very nice way.
    I'm a big fan of Top Chef and was rooting for Kevin (wasn't everyone?) but everyone will get their five minutes of fame and this time it had to be Michael in the spotlight.

    I wish Kevin luck with his future, which looks very bright.
  • Man, I bet the Chef you got to met was just awesome! I think that he could have cooked something wonderful up from that Aquarium. I have been to Australia they have a really cool underwater Aquarium also. Thanks for sharing! What did you end up eating anyway?

    Mona
  • That's a huge aquarium.
  • I have read the article based on the Serendipity Engine and its working.I am happy that you have shared a good experience with all of us here.I am too impressed to the absence of the TV in your life.The Georgia Aquarium has a great PR and Social Media staff.

    folsäure
  • I haven't been to the Aquarium in Georgia, Is it overhead? Or standard, kindof sounds like TV doesn't it. The Aquarium in Sidney is overhead which is the reason why I asked.

    Mona
  • Serendipity. Karma. Whatever it is, it is real. Tough to imagine that we're all linked but we face countless situations everyday which remind us.
  • no TV?, now that's discipline!
  • I have to say I have not had such an experience with Twitter yet, in fact I'm still at the stage were my tweets pretty much go un-noticed...LOL.

    It sounds like you had an awesome time in Atlanta and I can hardly wait to go that Aquarium. What all did you eat at Kevin’s place?
  • The concept of a serendipity engine is great. But what this post did for me was to make me think about what popular TV shows could do with social media. How about Top Chef and Twitter? They could give the viewers some real-time control of the show through Twitter, maybe have them tweet in their suggestions for quick fire challenges. TV is already becoming more interactive with user voting, but i think it can go much further.
  • The concept of a serendipity engine is great. But what this post did for me was to make me think about what popular TV shows could do with social media. How about Top Chef and Twitter? They could give the viewers some real-time control of the show through Twitter, maybe have them tweet in their suggestions for quick fire challenges. TV is already becoming more interactive with user voting, but i think it can go much further.
  • What a great story about the power of twitter and social connecting via platforms like twitter and facebook etc.....

    As far as a TV, I'm in the same boat as PJ Mullen, if it weren't for my nasty addiction to Cardinals football, we wouldn't have a place for a TV in our house :)
  • Social network serendipity happens to me every day. I've gotten a ton of paying clients via Twitter, and the entire TEDxOttawa event was put together by a group of us who met online. 2 years ago we were all strangers, but this past weekend we built something amazing.

    It's powerful stuff. Sometimes we need to sit back and appreciate that. Thanks for sharing your stories. Very cool indeed.

    Suze
  • Nice! We unfortunately have to have a TV in our house thanks to a nasty Patriots football habit and my predisposition to watch any cooking show I can. I'm a huge Top Chef fan and am rooting for Kevin to win. It's great to know the persona he has on the show matches his real self.
  • I'm glad you had a great time in Atlanta Chris. It seems like you are becoming quite a fan of our Georgia hospitality lately! The Georgia Aquarium has a great PR and Social Media staff. I have learned much from, and about them via Twitter. The things that they are involved with both on, and offline are a real boost to my hometown! It's very nice to see them featured here on your blog. As for Kevin's restaurant, what did you have? It's now on my short list of places to visit!
  • I'm impressed you don't have TV at home. I wish we didn't! And if I had control of the remote control, the Food Channel would be the only channel. Tell us about the food!
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