Twelve Ways to Sell Social Media to Your Boss

Social media is gaining fast attention, and the results achieved by many will be the good selling point for those who don’t see social media in a nice way.

A few days back, Chris Brogan did it again and put together a very insightful and helpful blog post, specially for those folks who are not so sure about how to sell Social Computing to their managers and whoever else up in the management chain. And to that effect he put together “Twelve Ways to Sell Social Media to Your Boss”, which, in case you may not have seen it, is a very good read, indeed, to get plenty of good ideas on how you can bring up the conversation with your manager.

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Social media provides robust tools for listening, ranging in price from free to inexpensive, to reasonably expensive. Even the free tools help an organization find out who’s talking about them, so they can choose to respond.
First steps can be simple, like establishing a blogger relations process to go along with your press relations process. You might find bloggers who will want updates on your space, and even this is a good first step.

Social media provides robust tools for listening, ranging in price from free to inexpensive, to reasonably expensive. Even the free tools help an organization find out who’s talking about them, so they can choose to respond.
First steps can be simple, like establishing a blogger relations process to go along with your press relations process. You might find bloggers who will want updates on your space, and even this is a good first step.

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