February 12, 2009 60 Comments

Twitter Taco Truck and the Times

Real big thanks to my friend, Ron Ploof for pointing this out to me: The LA Times covered the story of the Kogi taco truck’s use of Twitter to promote their business. It’s a fun story, and offers some ideas to small businesses with engaged audiences.

Another point of note: I love that the LA Times shot a video but then let me embed it, and that the reporter, Jessica Gelt, had links out to the various details in the story, such as the Kogi website. Good on ya, LA Times.

Watch this:

Related posts:

  1. NY Times Needs Classier Ad Buys
  2. Watch Your Ad Load Times
  3. The Fu Covers Twitter
  4. Why Ive Bought Personality Not Included 3 Times So Far
  5. Twitter as Presence

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  • http://DCincome.com Matthew Loop

    That is an awesome story and I absolutely love Korean BBQ! Twitter is hot for those that understand how to harness it correctly. It’s still hard to believe how fast information actually travels there. I’ve been showing chiropractors how to attract new patients with social media sites for a few years now and the same principles apply. Just proves that regardless of what business you have, social media can light a fire under it :)

    @MatthewLoop

  • http://twitter.com/franswaa frank

    @chrisbrogan … this is a great story/example.

    It’s great to see how they are using new media! The funny thing is that younger generations do this almost instinctively. Texting, posting pics on Flickr, talking on Twitter, updating their Facebook status and putting video’s on YouTube is a “part of life” for our youth – largely in part to the ‘connectedness’ it brings to them. Sharing what is going on in their lives via social / new media tools is something they enjoy, look forward to and completely embrace!

    —
    http://twitter.com/franswaa

  • http://twitter.com/franswaa frank

    @chrisbrogan … this is a great story/example.

    It’s great to see how they are using new media! The funny thing is that younger generations do this almost instinctively. Texting, posting pics on Flickr, talking on Twitter, updating their Facebook status and putting video’s on YouTube is a “part of life” for our youth – largely in part to the ‘connectedness’ it brings to them. Sharing what is going on in their lives via social / new media tools is something they enjoy, look forward to and completely embrace!

    —
    http://twitter.com/franswaa

  • http://coryobrien.com/ CoryOBrien

    Love the mix of online and offline promotion.

    Also agree that LA Times deserves some credit for making their player embeddable. I’m getting tired of players that you can’t embed. Why not just brand it and let interested people run with it and do the promotion for you?

    (I recently wrote a post about a Lexus car ad, but I couldn’t find it on YouTube so I added it myself. Then, a week later I found out that Lexus had YouTube take it down b/c of a copyright claim, but there wasn’t an official version, so I couldn’t show their COMMERCIAL!! Why would you try to stop people from taking your commercial and giving it free promotion?!?)

  • http://thefutureofads.com/ Cory O’Brien

    Love the mix of online and offline promotion.

    Also agree that LA Times deserves some credit for making their player embeddable. I’m getting tired of players that you can’t embed. Why not just brand it and let interested people run with it and do the promotion for you?

    (I recently wrote a post about a Lexus car ad, but I couldn’t find it on YouTube so I added it myself. Then, a week later I found out that Lexus had YouTube take it down b/c of a copyright claim, but there wasn’t an official version, so I couldn’t show their COMMERCIAL!! Why would you try to stop people from taking your commercial and giving it free promotion?!?)

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  • http://twitter.com/ekrubonline Maurice Burke

    This is totally cool! A Twitter Taco Truck!

  • http://twitter.com/ekrubonline Maurice Burke

    This is totally cool! A Twitter Taco Truck!

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