Waiting for

River You’re waiting for what? It’s amazing how much of our energy is NOT spent by waiting for someone else to do something, waiting for something to happen, waiting for someone to start something. You are waiting for…

The thing is, you can start. Really.

Without Waiting

When I worked for the phone company, I started a new version of the customer service newsletter and became publisher. After a while, I talked my way into a supervisory role. After that, I figured out how to become management. And then I jumped with an old boss (Hi, Dave Johnson!) to join a wireless company.

When I worked for a wireless telecommunications company, I started a conference with Christopher S. Penn. On the last day of the conference, Jeff Pulver gave me an amazing job and opportunity. I quit my other job and went for it. I also started taking paid speaking gigs (very very small ones at first. Thanks, Guy Kawasaki for changing that for me).

A year later, when I realized that I had to move on (the Internet video world wasn’t ready for what we had in mind), I moved into CrossTech and started something new. A year after that, I went from being an employee to starting New Marketing Labs with CrossTech as the core backer and funder. A year or so after that, I started Human Business Works and convinced Rob Hatch to join me.

The thing is, in all those cases, I made the opportunity happen. In all those cases, I figured out a way to keep my family fed while moving between roles. In all those cases, I had to realize that waiting is rarely the right path, unless it’s part of an active plan.

The Right Kind of Waiting

I’m terrified when people send me an email that says, “Well, I followed your lead and quit my job. I put out my consulting shingle today, and I’m going to make a go of it.” I’m terrified because that’s not what I did. I had a move planned every step of the way. When I was at the phone company, I interviewed and got the job at the wireless place. When I left the wireless place, I had a role with Jeff Pulver. And so on. Every move I’ve made has had financial and timing-related preparation (sometimes precious little).

There is a “right kind” of waiting. For instance, if you’re miserable at your job, it’d be a good idea to start cutting expenses, canceling excesses, and packing away months of extra rent/mortgage/food/living money. Three to six would be idea, but sometimes, you can scrape bottom a little on the way out. So, wait until you can afford 3 months of money.

Chuck Norris Doesn’t Sleep

He waits. The point being, if you’re ready to take action, put a plan together, but don’t wait around for things to be just right, and don’t wait for others to come and rescue you from reality. Plan.

And then go for it. And if you screw up (which is what most people seem to fear), correct. Figure out another plan. Don’t actually have a giant planning contingency. Just execute and then adapt. It’s more fun.

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  • http://www.ricardobueno.com Ricardo Bueno

    Chris: congratulations on the soft-launch of Human Business Works. I’m looking forward to seeing things develop there :-)

    In regards to this post, the biggest thing people fear is making a mistake (I’ve been there). The faster you accept the fact that you’re going to make mistakes, the easier it is to get going. How you deal with those mistakes and move forward makes all the difference.

  • Anonymous

    GODOT NEVER COMES!!!

    People ask me how I wrote several books and was able to follow my dream to become a speaker. The answer is I did it. Now, I did not do it alone. I had a friend (who is now my business partner at New Year Publishing) who helped “push” me, as he does not like to hear excuses. Any time I made an excuse on why not to do it, he challenged me. Also, his philosophy of “Ready, Fire, Aim” has rubbed off on me.

    “Fire” before “Aim” does not mean jump in.randomly…. there is “Ready” – which means planning.

    In the play “Waiting for Godot”…. the main characters think when Godot arrives it will all be okay. He never arrives and they waste their lives waiting.

    I have learned also that few people have “The Follow Through Gene”, so if you are waiting for another person to do something for you… unless they are rare, they will not do it the way you expect. If you are waiting, you are missing opportunity.

    thom

  • http://www.avenue3re.com Lois Ardito

    It’s a old stall tactic…waiting for everything to be in perfect position for making ones move and I’m guilty of that no doubt about it. Having good business sense and knowing when to move forward and when to wait a bit is smart people for sure but can’t we all learn to be smart about it if we really want to test our ideas and interests.
    Thanks for you insight.

  • http://www.timemanagementninja.com Craig Jarrow

    Chris, great thoughts on waiting… and the difference between good and bad waiting.

    One of my favorite quotes of all time… (I use it all the time..)

    “A good plan violently executed now is better than a perfect plan executed next week.”
    - Patton

    For me, it balances that you have to have a plan…but don’t wait for it to be perfect. :)

  • http://twitter.com/psjoneswrites P.S. Jones

    I’d forgotten that Godot never comes. Great point and something I will now scream every time someone tells me that they will do something “someday.”

  • http://www.rerockstar.com Matt Stigliano – @rerockstar

    Chris – I’ve been guilty of waiting and I thought I’d share my own personal story of waiting.

    As you may recall, I went from rockstar to real estate agent. My time in rock and roll was awesome and allowed me the chance to do things others can only dream about. After fourteen years, rock and roll and I started to break away from each other – despite the travel to distant places, the fans, the money, the free beer and sneakers – I found myself a bit empty inside. I lost the passion and became a performing robot. Wake up. Eat. Soundcheck. Drink beer. Play show. Drink beer. Talk to fans. Drink more beer. Sleep. Repeat in the next town/country.

    I found myself slipping and felt unhappy with that. I wanted something I felt a drive to do. I wanted to wake up and greet each day with a “Ok, what do you have for me today – let’s do this” attitude. Touring the world, as awesome as it is, had lost that effect on me.

    During a touring break, I took my real estate licensing classes. I didn’t know if real estate was the solution, but there was enough interest to pursue it. I loved it.

    Upon getting my license, I swallowed my fear and announced my “retirement” from my musical career. It was painful and scary. I became a real estate agent in 2008. Not a banner year for housing markets as you may recall.

    It sucked. So did 2009. But I had waited and plotted and schemed and I am slowly getting to where I want to be. Along the way, I met people like you who showed me ways to take real estate to new places and even though I miss easy money and free hockey jerseys and the thrill of playing in front of 60,000 people, I am happy.

    I had to wait to get here, but I had an exit, entrance, and survival strategy. There have been bumps in the road, but I was able to navigate them. I didn’t plan for everything – but I did plan and prepare.

    The most important lesson I’ve learned since my move has been about the theory of “paralysis by analysis.” I’m good at it. In the beginning I saw it as planning, waiting, and biding my time. Now I see the difference between choosing to not act as I think out all the angles versus acting. Non-action leads to reaction, which can often result in poor choices.

    Finding a balance of waiting, analyzing, jumping in, and planning is the real key for me. I try not to wait too long – for fear of staying put in the comfort zone, but I also make sure I’m wearing my parachute, no matter how full of holes it may be, just in case.

    Thanks for being one of those people leading the way in front of me. You may not know it, but your examples are always reason to help me explore what it is that I’m doing – and make adjustments when necessary.

    Our own inaction is an action, it’s the choice to not act. It leads to reaction, which is often action with no plan for the consequences or results. One reaction often leads to a chain reaction – events one after the other that are no longer in our direct control.

  • http://twitter.com/kyleplacy Kyle Lacy

    Good news is the sooner you make a mistake the sooner you learn from it. I think waiting or patience can be the hardest lesson to learn. Especially when we live in such a fast paced world. I also think waiting for the right opportunities goes along with waiting for the right time. In my experiences I’ve had to turn down opportunities because it wasn’t the right time for me.

  • Anonymous

    Something about failing to plan means planning to fail. I once heard that especially in the entertainment industry, once you get your job, you’re supposed to be looking for your next job. It’s hard for me to wrap myself around that, as I’d like to think I’m extremely loyal to whomever would give me an opportunity, however, as I get older I’ve learned that people aren’t going to be loyal to me, and that it’s very cutthroat. I would hope that a positive mental attitude would overcome this, as well as a plan to basically never give up, and never surrender….

  • http://www.TheFranchiseKingBlog.com The Franchise King

    Nice job on this one, Chris.

    Waiting? Me? No way.

    (Now, I do need a little help “planning” my next move, but I’ll get there!)

    JL

  • http://jakyastikblogs.blogspot.com Jaky Astik

    Well, I’d say, If you’re sure it’s gonna work, why even have a plan? We don’t have a plan to grow up, we don’t plan before starting to walk (or talk). We just follow ourselves to the top, trial and error. That’s how I think it should be. Of course, there should be waiting, but that’s not always. Sometimes, you just give it a go.

  • http://chrisbrogan.com Chris Brogan

    You’re totally right about paralysis. I know LOTS of people who seem to get stuck right at that point. Why, just this morning, I unstuck someone. : )

    I’m always tickled about the whole thing about figuring out how to go from the glamour back to the regular world. It’s trickier than people would imagine. I suspect.

    Will you ever write on that? At length? Even if you did it a little bit at a time?

  • http://chrisbrogan.com Chris Brogan

    What an awesome reminder. BTW, Just dug your newest book out of the pile. : )

  • http://heartmatters.pro Robinmallery

    How right you are! And, the decision to wait until the coast seems clear, safe, certain, and easier is a situation that I see often in my clients who WANT the behavior change that will lead to their optimal health BUT are waiting for the “big project to be completed”, or “my son to get back from camp”, or “after the holidays”…with forethought, support, guidance, and open-mindedness anything is possible, be it career shifts, book writing, or investing into your health by engaging in the healthful behavior change process.
    Thanks for the relevant post!

  • Anonymous

    Information changes so quickly that it’s impossible to exactly plan the future. That’s busy work that distracts from facing fear and actually moving forward. So many people say they want to be successful or wealthy or famous. But they don’t really. It’s more fun to talk about and easier to make excuses about why it couldn’t happen. I know – I have had to face the steely truth. Now I’m on to becoming what I really want.

  • RonHartman55

    Waiting — or not — sounds like a religious question. Should I blow off some steam, or let it cool…

    HELL EXPLAINED

    BY A CHEMISTRY STUDENT
    The following is an actual question given on
    a University of Arizona chemistry mid term, and an actual answer turned
    in by a student.

    The answer by one student was so ‘profound’ that the professor shared it
    with colleagues, via the Internet, which is, of course, why we now have the
    pleasure of enjoying it as well :

    Bonus Question: Is Hell exothermic (gives off heat) or endothermic (absorbs
    heat)?

    Most of the students wrote proofs of their beliefs using Boyle’s Law (gas
    cools when it expands and heats when it is compressed) or some variant.

    One student, however, wrote the following:

    First, we need to know how the mass of Hell is changing in time. So we need
    to know the rate at which souls are moving into Hell and the rate at which
    they are leaving, which is unlikely.. I think that we can safely assume that
    once a soul gets to Hell, it will not leave. Therefore, no souls are
    leaving. As for how many souls are entering Hell, let’s look at the
    different religions that exist in the world today.

    Most of these religions state that if you are not a member of
    their religion, you will go to Hell. Since there is more than one of
    these religions and since people do not belong to more than one religion, we
    can project that all souls go to Hell. With birth and death rates as they
    are, we can expect the number of souls in Hell to increase exponentially.
    Now, we look at the rate of change of the volume in Hell because Boyle’s Law
    states that in order for the temperature and pressure in Hell to stay the
    same, the volume of Hell has to expand proportionately as souls are added.

    This gives two possibilities:

    1. If Hell is expanding at a slower rate than the rate at which
    souls enter Hell, then the temperature and pressure in Hell will
    increase until all Hell breaks loose.
    2. If Hell is expanding at a rate faster than the increase of souls
    in Hell, then the temperature and pressure will drop until Hell
    freezes over. So which is it? If we accept the postulate given to me by
    Teresa during my Freshman year that, ‘It will be a cold day in Hell before I
    sleep with you,’ and take into account the fact that I slept with her last
    night, then number two must be true, and thus I am sure that Hell
    is exothermic and has already frozen over. The corollary of this theory is
    that since Hell has frozen over, it follows that it is not accepting any
    more souls and is therefore, extinct….. …leaving only Heaven, thereby
    proving the existence of a divine being which explains why, last night,
    Teresa kept shouting ‘Oh my God.’

    THIS STUDENT RECEIVED AN A+.

  • http://www.rerockstar.com Matt Stigliano – @rerockstar

    Chris – The whole paralysis thing is deadly and so easy to do – especially if you have a tendency towards analyzing situations and like to think things through. It at times is my greatest asset and my greatest foe.

    Moving from one end of the spectrum wasn’t easy. “Work” before involved rolling out of bed, not caring about what I looked like, and doing whatever whenever – yes, there was a certain level of professionalism required at times – but even that was nothing like the “real world.” There were shows I played that were so horrendous because we went out drinking or (worse yet) were drunk on stage – yet, we were still cheered. We could be crap at our jobs and still be fawned over. It was a weird world.

    Interesting to think about writing on that subject. Perhaps I will take you up on that and see what comes out. A lot of what I’m writing now about my struggles with real estate are actually about that, but perhaps without defining it. I’ve got some thinking and tinkering to do now.

  • Anonymous

    Strategize, plan, execute. Really enjoy the insight you continually share with others. It’s important to have a plan when making changes, but it is equally important to keep that plan simple so that you do not get caught up in the minutia – which also leads to inaction.

    I also think it is critical to be open to and looking for opportunity, sometimes it knocks and sometimes you have to hunt it down. Either way, when it presents itself, welcome it. Some people see opportunity and jump on the fence…and stay there, which is an awful place to stay.

    Definitely agree with you about @rerockstar ‘ s comments, they are great to read, going to follow him now.

    Thanks Chris, I appreciate you more than you could know.

  • http://210consulting.com/ Jeremy Blanton

    Chris- Waiting is my life story…but for me, it was the opposite side of the wait. I waited too long. I stayed in a job that I thought I enjoyed in a security blanket. It was paying well, and things were going great. I was able to work with family & things were pretty easy. But as the economy tanked the industry was destroyed. I saw the writing on the walls and still waited for things to turn around. I sat there waiting, hoping, praying for a turnaround which wasn’t happening. I had prepared to change, and had even had offers in place to make a career change, but leaving the comfort was something I wasn’t ready to do.

    Then as my wife told me one day: “Do you really have a career, or just a really expensive time consuming hobby?” Ouch it hurt & pushed me to stop waiting for a change in the economy & step out on my own. I left the comfort of working with my parents & started on a new career path. This new career path in social media has definitely been quite an amazing & wild journey to say the least. While it has had many ups & downs, I am still thankful for the fact that I stopped waiting & finally took the leap.

    Without that leap, I would have never had the opportunity of speaking in front of thousands around the country, or meeting great people like yourself. Heck, I know for sure I never would have started a current business with a guy in Austin Texas that I only met through social media!

    You are correct, take time and plan before leaping out… plot your steps, but don’t fear the leap once you have them set up.

  • http://www.hamsashawls.com/ Hamsa Shawls

    Great insights and Thank You once again! A creative person I know who has most fearlessly managed a balance between planning, action timing, and flowing with turbulence is a dear friend originally from South India who now resides in the US. Just after completing his advanced degree in marketing from a London university he began a mining and export business with offices in numerous countries. This provided great success for a short while, but ultimately failed due to overly rapid expansion. Bearing extreme financial loss and a personal life also in shambles, he undertook a bold action to broaden his life options by following an unexpected opportunity, a path completely unrelated to business. Now he is building global sustainable communities, using all of his marketing expertise and many learnings from failure towards helping others. When I asked him about how he handled the collapse of his first business, he instantly laughed big and said “Well, when one business fails just start another!” Definitely an individual who knows how to keep positive Vision alive. His story often gives me heart to get off the dime when …”waiting for what?”

  • Djcoffman

    I can relate to what you’ve wrote here, I think it’s kinda fun to make a plan and plant different seeds. This is extremely beneficial to creatives because it makes it seen to others as if you magically have new things lined up when one ends or fails… But the truth is there’s much forethought and planning before a move is made. Not TOO much, but just enough to keep your ship afloat!

  • http://www.briandshelton.com Brian D. Shelton

    Nothing like a good literary reference to drive a point home. Awesome!

  • http://www.briandshelton.com Brian D. Shelton

    I am so glad to see you touch on “the right kind of waiting.” I think there is often a tendency for people to wait for someone to do it for them, or tell them what to do next. Waiting comes only after planning. I like to think of it like a cheetah stalking it’s pray. If they just laid around in a field, they might get lucky every once in a while, but that’s not what they do. Cheetahs stalk their prey (planning), approaching to within about 50 feet (waiting) before dashing out from cover and sprinting at the targeted animals (acting).

  • http://www.Twitter.com/ArtseyC ArtseyC

    Even if you aren’t planning for a change, you never know when one might come your way, whether a better opportunity or a worsening economy. This is good advice, Mr. Brogan. Always having your eyes & ears open and something working in the wings means what would be a devastating blow could actually be the best change to ever happen to you.
    @Craig: That’s an awesome quote, thanks.

  • http://www.kaplancopy.com/blog Jodi Kaplan

    “Godot never comes” – love that!

  • Anonymous

    Hi Chris.

    I really needed this article. Can I say that out load.. YES.. I just did..

    Like many working on that project which is ‘my baby’ and that I put all my passion into there was some momentum missing.

    I came up with some great ‘What I really want to do..’ and ‘Why I want to do this’.. and a lot of the books and info I had read kind of told me if I got these two elements in place all the ‘How’s’ would start showing up.

    So then you end up like so many playing the ‘Waiting Game’ – I did what you all told me – now I am waiting.. and waiting.. and waiting.. and waiting………….still waiting….. (waiting..)..

    Instead of saying ‘Now Wait A Moment.. something different need to be done’..

    A wait with action creates new traction..

    Then I came over this little interesting perspective from Coca Cola;

    “You can say the glass is half empty. You can say the glass is half full. Or you can say That’s one good looking glass…”

    I was waiting feeling that I done all I was supposed to so now my glass was half full… And all I needed was a new perspective.. so from now on my glass is a darn good looking glass :)

    Ohhh.. what am I waiting for.. need to run to take advantage using my new darn good looking glass before someone else grabs it..

    Cheers.. Are

  • http://website-in-a-weekend.net/ Dave Doolin

    A couple of years ago, I read an interview of one of the Klaatu guys (progressive art rock from late 70s). He said it came down to whether he could be an outstanding musician or an outstanding accountant.

    He chose to be an outstanding accountant.

  • http://chrisbrogan.com Chris Brogan

    Super great perspective. You’ve got a nice glass there. : )

  • http://chrisbrogan.com Chris Brogan

    Opportunity comes to those who think it’s coming. : )

  • http://chrisbrogan.com Chris Brogan

    You’re right about cheetahs. I have to spray for them, you know.

  • http://www.tonypinto.com Tony Pinto

    Brilliant.

  • http://chrisbrogan.com Chris Brogan

    That’s about where I am: not tons of planning, but enough. : )

  • http://chrisbrogan.com Chris Brogan

    What a lovely story! Thanks for sharing it. : )

  • http://chrisbrogan.com Chris Brogan

    Quite interesting to see how you moved out into traffic, Jeremy. How’s it been so far?

  • Megan

    This is so true! So many people say they’re waiting for just the right time to take action, but the truth is, there is never the “right” time. All you can do is figure out what you want, plan for it and take action to make it happen!

    It’s crazy to think how much time we all waste just waiting for things to happen or fall into place. We need to be more proactive in getting what we want!

  • http://twitter.com/foodphilosophy Jennifer Iannolo

    That’s my favorite of all your quips in the history of ever.

  • Andrea

    Love the article. It’s so in line with my thoughts right now.

  • http://twitter.com/DavidBrim David Brim

    People create their own luck and opportunities. What you said is spot on…so many people say “I want to be successful” or “I want to be Rich”, but don’t even have a clear definition of what that means to them…let alone a plan to get there. They just wait for something subjective to come into existence.

    When you’re in the right mind set and looking for opportunities they are all around you.

    The cost of inaction is often greater than the risk of action. You must know the game you want to play…understand the risks, rewards, key players, collaborators and competition…plan the work then work the plan!

    Good post

  • http://www.resultsrevolution.com/ Marianna Chapman

    I call it putting one foot in front of the other and expecting their to be ground there to walk on… I’m a recovering plan-a-holic… A fantastic post.

  • http://www.webhostinglogic.com Hippy Hop

    There are things that are worth waiting for and not force it to happen. I agree that planning your due course of action is a way to go for every delicate move you are thinking. I had it also before when I left the telephone company I worked for ten years. I moved on to have a business of my own but done it with proper planning.

  • Andrew Richards098

    Thanks Chris, this article really hits close to home for me. I am still very new to blogs, internet marketing, etc… but I’ve discovered that the idea of setting off to do something new is very appealing to me. Unfortunately, I am naturally a very cautious person when it comes to trying something new. I have no problem with the planning but this type of articles remind me of the importance of moving ahead.

  • http://twitter.com/nancimurdock Nanci Murdock

    I would say that I waited too long to quit my corporate job and start blogging but I’ve accepted that everything comes in it’s own time. Without the experience I continued to gain there, I don’t think I would be as confident as a blogger (or a person) as I am now. For that I am grateful.

    It is so important to just start. I look back on everything I’ve learned about blogging and social media in the past year and I am astounded at how far I’ve come. Yet, I realize mistakes I am making each and every day. As silly as I feel, I correct them and move on. Keep blogging, keep tweeting.

    I’ve simplified it, but the point is: No More Waiting For Me.

  • http://210consulting.com/ Jeremy Blanton

    The ride in the beginning was quite wild & stressful, but it in the past few months it has become really awesome! Being able to run my own business and meet awesome & amazing people is great. Not to mention I am now actually doing things that I enjoy instead of just what I feel I have to do to pay the bills & provide for the family is pure bliss.

    Also, the fact that I have a great business partner in Jason Crouch makes it great as well. He is a just a really good guy. Talking about the power of social media and knowing your steps and waiting…I first was going to start out into business by myself, but just didn’t feel like it was the right decision. Then in December as Jason & I were talking we discussed starting it together. It felt right, we had a gameplan and we both knew what we wanted to accomplish and how we wanted to go about this. There was no more hesitation and we stepped out with it because the groundwork was now in place.

    Here’s the wild part: The first time we actually met each other in person was at the end of March. It has been great!

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  • http://apteka-online.org/ apteka online

    Thanks for the review. I think that successful people are always looking for opportunities to help others. Unsuccessful people are always asking, “What’s in it for me?”
    It is so important to just start. I look back on everything I’ve learned about blogging and social media in the past year and I am astounded at how far I’ve come. Yet, I realize mistakes I am making each and every day. As silly as I feel, I correct them and move on. Keep blogging, keep tweeting.

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