June 30, 2010 28 Comments

We Should All Be Woot Lucky

Click through to the blog post if you don’t see a YouTube player in this post.

Woot just got acquired by Amazon. How did they break this news? With a stuffy press release? Oh. No.

For white guy rap, it’s actually pretty good stuff.

Man. First off, great job getting acquired. Second, that’s for reminding us all that we should have personalities. Third, monkey.

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  • http://metamarketer.com/ Kate O'

    Oh. Em. Gee. That video freakin' rocks. Now I want to sell out too.

  • http://metamarketer.com/ Kate O'

    Oh. Em. Gee. That video freakin' rocks. Now I want to sell out too.

  • David Siteman Garland

    It all starts with personality and passion…and in this case gets acquired by Amazon :)

  • Haidn Foster

    Never thought a company acquisition would make me smile.

  • http://www.WishListMember.com Stu McLaren

    LOVE IT!

    It's so refreshing to see companies who have a personality actually keep it.

    Kudos to the team at Woot not only for the acquisition but also for their delivery of the news – that was one hell of a rap :)

  • http://twitter.com/EvilSofaLeg Andrew

    I see, our missing link to getting acquired: We need a Monkey!

  • http://www.nextlevelblogger.com/about Christian Russell

    if i waz akquired by Amazon, i'd be smokin PHAT BLUNTS. just sayin :-)

  • http://dogandogs.com/ Dino Dogan

    LMAO….woot rap about Amazon acquisition.Check it out ya'll.

    Is that Weird Al singing?

  • http://simplewebguys.com JayTurn

    Bwahahaha, not often an acquisition would make me laugh. In fact I don't think I have ever laughed from an acquisition. I have cried from plenty where Yahoo! took over. At that point you know the business will never have a chance of survival…

  • Pingback: Next time you feel like writing a press release, don’t. Instead, throw down a rap on YouTube like Woot. [video] | From the desk (and BlackBerry) of Keith Parnell

  • Krista

    This is genius– perfect fit for their company image and extension of their brand. I just hope other businesses don't try to copy-cat this format by releasing YouTube rap videos featuring furry puppets when they are sold to other companies….don't think that would work for Abraxis BioScience (recently acquired by Celgene).

  • http://dementedsocial.blogspot.com/ Ldurington

    love this…especially the “disclaimer” language at the end. When has a press release ever gone viral…so, so smart.

  • http://twitter.com/mintzwebdesign Margie Mintz

    As Paul McCartney once sang, “everybody's got something to hide,… cept for me and my monkey”

  • http://mydarabell.com/ Dara Bell

    Great aquisition. Just checked them out. Not sure the stuffy press release was a good idea in the first place, not very viral, sticky spreadable or interesting..

    Dara

  • Pingback: Woot! « Sasha Dichter’s Blog

  • http://www.danieldecker.net Daniel Decker

    Anything with rap and a monkey in it works for me. :) Woot. Woot.

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    Thank you Chris…I am in transit to NY right now to see some beauty editors for our new bath line and was feeling a little burnt out on the normal press kit blah blah blah…this reminded me to have fun with it…so thanks!

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    I see, our missing link to getting acquired: We need a Monkey!

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